Final High Five on How I Met Your Mother

Caution: this blog post may contain HIMYM spoilers. Image: CBS

When starting and running a small business, busy entrepreneurs sometimes forget one critical aspect – creating and managing a solid brand. We’ve talked before about the differences between name, logos, and brands, so we won’t backtrack too much here. Suffice it to say that after coming up with a business name, a logo, and stationary, many people think they’re done branding their business. But that’s just the beginning.


Now that we’ve talked about what a small business brand is — and is not – you know how important it is to have a set of values and attributes for your brand in order to create the right associations for potential customers to make about your business.

But what if you’re not sure what you want those values and associations to be? If you’re feeling a little lost when searching for inspiration with which to create your small business brand, you might want to try looking a little closer to home.



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