As the year comes to a close, we’re looking back at some of our most popular topics of the season. By far the most clicked, liked, and shared was our series on branding. So today we’re going to boil down the basics of those articles into one handy guide for small business owners looking to brand (or re-brand) their companies.
Let’s get started by getting a definition down. A brand is a set of associations that the public has for your business. It’s more than just your logo, or your colors, or your slogan — it’s the combination of all these elements and more that help your audience know what you are about, and helps them make purchasing decisions based on values and impressions.
