Every successful company has something that sets their product or service apart from the competition. The reason that customers choose that brand instead of all the other options. The way you tell the world about that enduring quality is called your Unique Selling Proposition (USP). Not sure what your USP should be? The infographic below […]

Another Wednesday has arrived, which means there are only a few days left until the weekend! It also means that we have another delightful website to share with you for this week’s Example Site Wednesday. Today, we showcase Lennox Tartan Design and a beautifully composed website, dedicated to interior design and consultation. Lennox Tartan Design […]

Whether you’re just starting out or thinking about re-imagining your business’s brand, taking the time to create a well thought out and cohesive identity for your business is crucial. A recognizable, appealing identity helps your customers better understand who you are, and ensures you’ll stand out in a crowded marketplace. Below you’ll find the 6 […]

We are all familiar with taglines, especially the most notable and iconic ones. 7-Up is “the uncola”. Nike wants you to “just do it” Chevy trucks are “like a rock.” General Electric says “we bring good things to life.” Taco Bell wants us to “think outside the bun.” Just because you own a small business […]

All businesses, big or small, greatly benefit from creating a strong brand. Not familiar with what branding is? The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate […]

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