Today’s post comes from Webs’ resident social expert, Social Media Manager Irina Kabigting. Social media channels have the power to make or break your brand. When creating your a social media strategy for your brand, it is important to take the time to figure out how your brand elements and attributes translate into the social world […]

Every successful company has something that sets their product or service apart from the competition. The reason that customers choose that brand instead of all the other options. The way you tell the world about that enduring quality is called your Unique Selling Proposition (USP). Not sure what your USP should be? The infographic below […]

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