CoverPhoto for Oomph Infographic - 40 Brand Logos with Hidden Messages

It’s no secret that your logo is an extremely important part of your brand.

That is why we have talked at length about this subject on the Webs blog: from choosing the right color, to small business logo design principles, to which tools you can use to design your own logo.

The logos with the most impact are always those that take their design to the next level. They look beyond the aesthetics of the design, and think about how to make the most of negative space or what simple messages they can convey through design to reinforce their brand.

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Lezzetli ice cream website

Given that we live and breathe small business marketing at Webs, it’s no surprise that seeing our users whip up a great website for an interesting business really makes our day around here. Today’s day-maker? Lezzetli Turkish-Style Ice Cream.

This mom-and-pop-style ice cream company is run by a couple who fell in love with traditional Turkish ice cream while traveling, and decided to bring the tradition back home to New York City.

One thing that shows Lezzetli is serious about their business is their consistent brand. From their web, to their social profiles, to their physical packaging, everything reinforces their energetic and natural style.

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marketing_efficiency

Is there anything you wouldn’t give for a few more hours in the day? With all of the hard work that goes into running a business, sometimes your marketing efforts aren’t as efficient as you’d like them to be. Thankfully, there are a number of ways to save time marketing your business.

While we don’t have any magic way to add time to your day, we can probably help you find a few minutes you didn’t know were there.

1. Optimize Efficiency on Social Media
Social media helps you establish a presence in the digital world and connects you directly with your customers. Without a plan, however, you could be wasting valuable time. Here are some ways you can optimize your time spent in the social media landscape:

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Email Checklist Vector

In our last post about email marketing, we talked about how a subject line is the perfect component of your email to test for higher open rates. And while we gave some valuable subject line tips, we thought you could use a quick checklist to compare against when writing.

Lo and behold, the 10-Step Email Subject Line Checklist:

1. What’s the length?
Subject lines with fewer than 50 characters have open rates 12.5% higher than those with 50 or more (Constant Contact). Keeping your subject line shorter ensures your whole message will be seen on a variety of devices. Most inboxes only display 30 to 40 characters, and that number shrinks on mobile.

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Screenshot of Tory Burch accessories

Today we’re going to talk about one of my personal pet peeves as a brand marketer: the assertion that functionality is what truly wins customers. Or, more simply, that consumers don’t judge a book by its cover.

One would have thought that after Apple came in and crushed the personal computer market that the proponents of the ‘function over form’ argument would have been silenced for good. However, this line of thought seems to have no expiration date. Every time I see a commercial from a company-that-shall-not-be-named comparing its products side by side with Apple products, I can’t help but roll my eyes a little.

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Uber.com Screenshot

In this day and age, it is difficult to sustain a brand identity from inception. It takes transparency, dedication, and a bit of luck to have stumbled upon a concept that just works. Uber happens to be one of these brands that has triumphed; securing successful branding across 200 cities and 45 countries.

Let’s take a deep dive into how it was done.

What is Uber?
Uber is a smartphone application which hails taxis and private drivers on-demand from the company’s myriad of hired drivers. The concept is to emphasize convenience and solve transportation issues for largely populated cities.

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cover_logo-infographic

Are you getting ready to design a small business logo? Before putting pen to paper (or hiring a designer to), you’ll need to make sure you have a clear idea of what you want your logo to convey to your audience. After all, one of the main purposes of a logo is to get across a great deal of information about your brand as quickly as possible.

Once you have your list of adjectives, you’re ready to choose a predominant logo color. Color has a huge subconscious impact on the viewer, so be purposeful about your choices. Luckily, you don’t have to be a student of color theory in order to create an effective logo. You can use your own intuition, combined with the fantastic infographic below from FinancesOnline.com.

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Under Armour Video Still

The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

Communication is Key When Things Go Wrong.
When your business depends on the Internet to function, occasional interruptions are almost inevitable. But whether an outage is caused by hackers, spammers, scammers, or general computer gremlins, it’s important to be transparent. When Facebook went down for about 30 minutes last Friday, the company got the first step of transparency down okay, but fumbled the follow through.

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Social media facts image

In order to maintain an energetic social media presence and an ambition content posting schedule, sometimes we really need to think that every person who sees and engages with our social posts is a power user; those all-important industry influencers who have the power to make your content go viral.

And while that fantasy can certainly help keep you motivated, it’s important to be aware – even if only in the very back of your mind – that it’s not really the case. Do I say this to dishearten you or rain on your parade? Certainly not. But it is important to be mindful of the need to make every interaction with an influencer on social really count.

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Webs themes mosaic

Today we are delighted to announce a project that our design and product teams have been hard at work on for the last few months – a new collection of website themes! Today on the Webs theme browser you can search, browse, and filter over 450 new premium themes, many with several color variations available.

Limited time: Save 40% on a new Webs package with the code WEBSBLOG40 at checkout! Click here.

Why add hundreds of new themes?

You asked for it, you got it.
One of the bits of feedback we hear most often from users is that they want more design choices. Whether you run a small business like many Webs customers, or maintain a personal blog, you want your website to be one of a kind. We hear that, and want to do everything we can to support that objective. Just like our original website templates, these new themes are all highly customizable, allowing site owners to choose their own fonts, colors, background images, and more.

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STYLE SWITCHER

Layout Style

Header Style

Accent Color