Caution: this blog post may contain HIMYM spoilers. Image: CBS When starting and running a small business, busy entrepreneurs sometimes forget one critical aspect – creating and managing a solid brand. We’ve talked before about the differences between name, logos, and brands, so we won’t backtrack too much here. Suffice it to say that after […]

Sometimes when a well-established company decides to take a new direction, the change is so natural that you almost can remember what it was like before. Sometimes, however, the change can feel disjointed, and loyal customers almost feel offended by the departure. The difference between these two scenarios? Good brand management. When I first read […]

Admittedly, the marketing strategy of offering a rewards program is nothing new. But as with the success or failure of many tactics, it’s all in the execution.  You will likely get some benefit from a generic ‘refer a friend’ or ‘spend more, save more’ type of program, but to really maximize your rewards program ROI, […]

Today’s post comes from Webs’ resident social expert, Social Media Manager Irina Kabigting. Social media channels have the power to make or break your brand. When creating your a social media strategy for your brand, it is important to take the time to figure out how your brand elements and attributes translate into the social world […]

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