In last Friday’s post, we talked about the importance of maintaining consistency across the elements that make up your brand. But what are those elements, anyway? Today we’re going to talk about the elements you will need to consider creating to support your small business brand.
Before creating these elements, start with a brainstorming exercise about what you think, feel, and believe about your business. Write a brief narrative about your business. Think about other brands you admire (and those you don’t). Write down all the words that you associate with your business or product. This is the best way to start to ensure that other people (your potential customers) will perceive those same values about your brand that you do.