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“Big Data” isn’t a new concept. We have talked about how to use data responsibly, optimize your website based on data, and even how to protect the data you collect.

But, we are missing something; what about utilizing data to make smart, strategic, and effective marketing decisions?

When applying data to your marketing decisions, Teradata’s Global Data-Driven Marketing Survey for 2015 is convincing that you can make better decisions on marketing approach and spending.

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Today’s article comes from Deanna Zaucha, Webs Retention Marketing Coordinator. 

In business, we are bombarded by the importance of “Big Data”. How we must strive to collect, analyze, and use it to make strategic business decisions. Amazon paved the way with predicting our purchase desires in the email inbox, and now we see it in production in a relative newcomer, Netflix.

Netflix, for those who may not be up to date on this whole “Internet” thing, is an on-demand Internet streaming service available with your $7.99 subscription and addiction to any TV series or movie. It even helped coined the term binge-watching – “The practice of watching television for longer time spans than usual, usually of a single television show” – Wikipedia.com.

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