There’s something very powerful about the human face. It’s relatable, trustworthy, and familiar. Even if you’ve never seen a particular face before, there’s something comforting about it that draws you in. Well, this concept holds true when looking at modern web design. If you want to engage users and establish a sense of trust and familiarity, then you’ll want to find ways to incorporate human faces into your website design.

4 Reasons to Use Faces in Web Design 



With Instagram, Snapchat, Periscope and more eating up all the virtual column inches these days, good old email marketing doesn’t get a lot of attention anymore. Everyone is so worried about whether or not they’re live-tweeting, self-broadcasting, and keeping up with all the other ‘shoulds’ of modern marketing that they forget to perfect their strategy on what remains one of the most effective platforms – email!

With the holidays just around the corner, now is an incredibly important time to optimize your marketing efforts – especially if you sell things online. Even if you don’t, email is a great way to bring people in to your physical store and keep your brand top of mind as people are filling out their holiday gift lists.



Small business owners are always trying to strike the right balance between the time they spend marketing their products and services, and the time they spend actually running their business. Because of this ongoing struggle, they are often hesitant to jump into social media, having heard that maintaining a social presence on multiple networks can be pretty time consuming.

As with all things, social media management is what you make of it. And having the right knowledge and tools at your disposal can make all the difference in the world when it comes to the amount of time social media marketing occupies. One of the first steps toward making social media less intimidating is to know when, and how often you actually need to post to engage your audience. For the purpose of this article, we look at Facebook and Twitter, since we find they’re most popular with people starting out.


infographic title image

With so many digital advertising options available these days, it can be hard to decide what, when, where, and how much to advertise for your company. These questions are especially pressing for small business owners who lack the budget to compete with their larger competitors for screen time.

So what do you need to consider when it comes to getting the most bang for your ad buck? Advertising tech company YuMe is here to tell you. Based on some pretty detailed research, the infographic below provides lots of insights about consumers’ digital lives and their responses to on-screen advertising. The most prominent question they seek to answer is ‘what role does screen size play in ad effectiveness?’


With the New Year just around the corner, it’s time to get serious about a resolution to make your small business website a success. Not sure where to start? You’re in luck! We’ve made a list (and checked it twice) to help you get on track for your business’s best year yet.

1. Get a custom domain name. We don’t mean to harp, but this is a big one. Having your own domain shows customers that you take your business seriously, and they should too.

2. Create a custom email address. Another benefit of having your own domain name is the ability to have a custom email address, like email @ mybusiness.com. Do you want your customers hearing from your old Hotmail address? Probably not.


Getting Your Site in Shape for the Holidays There is no doubt that the holidays have started — there is the familiar scent of pine and cold in the air, office parties are gearing up, Black Friday has come and passed — but have you thought about the shape your site is in?

With everyone in the gift giving mood, customers and potential customers will be searching online for products and are likely to discover your site this holiday season. Here are some things you can do today to make sure your site (and you) is prepared for the holidays:

  • Holiday Messaging: Remember your manners. Your site is  the virtual storefront/representation of you and your business that can be seen worldwide. Thus when posting your holiday messages, keep in mind that all of your visitors don’t celebrate the same holidays. Using secular messaging like “Happy Holidays” and seasonal graphics go a lot further than “Merry Christmas” when speaking to all your visitors.
  • Timing: Don’t be the website that keeps the Christmas lights up all year long.  Because major retailers push the holiday season earlier and earlier every year, there seems to be no concrete holiday messaging start-date. But not removing the messaging in a timely manner can make it look like you don’t maintain your site and that it’s out of date. We all like the holidays, but if your logo is still covered in snow in June you’re probably really late or extremely early for the next holiday season.
  • Low Inventory: Yes we have no bananas. Nothing is more frustrating for shoppers who need that last gift to come to your website, place the order, pay for it, and then a week later get an email saying the item is sold out/back-ordered/no longer available. Take the time when setting up the offer to add “only 10 remain in stock” or “sold out” and “will be back in stock on…” messages. Using messaging like this works in your favor: first you communicate the uniqueness of the offer better; second you show a sense of urgency and finally if it’s out of stock but coming back you’ve almost guaranteed a return visit to purchase the item then.


Layout Style

Header Style

Accent Color