Today’s article is a guest post from Webs’ Head of Marketing, Rochelle Sanchirico.

We’re right in the middle of what will likely be a multi-year house renovation, so I spend a lot of time looking for and at small business reviews.  As someone who has worked in the digital marketing space for a long time, I know that online reviews have tremendous power–to do both good and evil.  While some of your more savvy customers and potential customers may know to apply a healthy amount of skepticism to the things that they read online, others may not have the same level of understanding.  How can you make sure that the online reviews and discussions of your company are consistent with the brand that you’ve worked so hard to create over time?

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