Today’s post comes from Webs’ resident social expert, Social Media Manager Irina Kabigting.

Social media channels have the power to make or break your brand. When creating your a social media strategy for your brand, it is important to take the time to figure out how your brand elements and attributes translate into the social world and what you can do to protect them.

How to Elevate Your Brand on Social Channels

1. Be Active Where It Matters. Nichesocial media channels are popping up all the time and while new portals may seem appealing, it is important to have an active presence where majority of your customers like to hang out.



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