Small Business Marketing Trends

As a small business owner, you wear many hats. CEO, accountant, HR manager, marketing director, and more. In your marketing function, knowledge of upcoming trends is important – especially when they will directly effect you!

There are lots of articles out there about marketing trends, and how small business owners can reach their customers, but wouldn’t it also be helpful to know how larger companies plan on marketing to you? We think it would, so today we’re going to discuss a recent study that looked into just that.

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B2B Arrows Illustration

Business to Business Marketing. B2B Marketing. The wonderful process of selling goods and services to another company.

Anyway you phrase it, we know running  B2B marketing campaigns can be just as demanding as any B2C campaign, if not more so, since your audience is a company just like you! Getting caught up in the daily demands of making things run smoothly is natural; however, it’s important to take a step back every once and awhile to assess the trends seen within your business and its industry to make a more meaningful impact.

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