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On April 1st, it seems no one can be trusted.

Your favorite brands, your prankster friend, and even your beloved grandpa love to participate in the day known as April Fools’ Day.

So while on every other day you can rely on social media and your inbox to get your breaking news or special promotions, today we realize you may need to take a second and scratch your head before trusting the messages flooding your feeds.

To relieve you of some of the trickery today, here is some truth – your content marketing campaigns and email marketing strategy will benefit from participating in this holiday hubbub (which is currently a trending topic on Twitter).



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