Email marketing alternatives

The smartphone explosion has created a number of ways for digital marketers to reach out to potential customers. And while email marketing was once an effective—and cutting-edge—way for marketers to deliver their messages, things are rapidly changing. The rapid shift of mobile users away from email to other communications platforms calls for digital marketers to use new avenues in order to stay in front of their audiences.

To that end, here are 6 alternatives to email that organizations can use to make their marketing campaigns more relevant and effective.



Today’s article is a follow up on Monday’s post in which Webs’ Acquisition Marketing Coordinator Laura Kranz provided an introduction to affiliate marketing for small businesses.

Even if you’ve considered the affiliate marketing channel as a possible tactic for promoting a business, you might never have thought about how you could bring in extra income by becoming an affiliate yourself. While it takes a lot of time, effort, and dedication to earn a substantial income through affiliate marketing, it can also be a hobby to make small profits that are related to the content on your website. However, before you dive in, there are many things to keep in mind when deciding to advertise products and services that are not your own.


Today’s article comes from Laura Kranz, Acquisition Marketing Coordinator at Webs.

While most small business owners have heard the term Affiliate Marketing before, many are unsure exactly what it entails and if it’s a viable option for their small business. Today we’ll look at how it works, give an overview of terms, and help you decide if it’s right for your business.

How affiliate marketing works:
There are three major components of affiliate marketing: Advertiser, Affiliate Network and Publisher:



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