Email marketing alternatives

The smartphone explosion has created a number of ways for digital marketers to reach out to potential customers. And while email marketing was once an effective—and cutting-edge—way for marketers to deliver their messages, things are rapidly changing. The rapid shift of mobile users away from email to other communications platforms calls for digital marketers to use new avenues in order to stay in front of their audiences.

To that end, here are 6 alternatives to email that organizations can use to make their marketing campaigns more relevant and effective.


Video about ad cliches

The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

Avoid The Clichés Featured In This Hilarious Video
Have you ever seen a field full of wind turbines in a commercial for a washing machine and wondered “what does this have to do with getting my whites whiter?” Then the video below might be for you. According to Mashable, this video comes from the stock video provider Dissolve, and was perhaps created to encourage its clients to advertise responsibly.



The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

1. Find your first tweet (or someone else’s).
Last week in celebration of it’s 8th birthday, Twitter released a fun tool to locate the very first tweet sent out from your Twitter account. You can use it to see what you said when you first began your Twitter journey, or to see the auspicious (or inauspicious) beginnings of a famous tweeter. Once you find your first tweet, you can join the conversation by tweeting it out along with the hashtag, #FirstTweet. Read more on Twitter >>


For the rest of the month of February here on the Webs blog, we’re going to be talking about Search Engine Optimization, and how it can make all the difference in the success of your small business website. But, being that today is the day after the Super Bowl, we’re aware that your small business marketing mojo might not be at 100%.

So how can you feel like a good marketer and still keep the celebration (or wound-licking) going? A Super Bowl ad roundup, of course. Luckily, Mashable has put together a handy slideshow with the big ads from the big game all in one place.


Whether you have an established small business or are just getting started, you should have a website as an outlet for sales/and or to serve as a platform for showcasing your products and services.  The problem you might face is actually getting people to visit your website. People need to know that your website exists, and they need to know how to find it.

What follows are some suggestions for promoting your small business website so customers and potential customers can find you online.


All businesses, big or small, greatly benefit from creating a strong brand. Not familiar with what branding is? The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” In a nutshell, you will want to brand your small business website so that customers think of you and your goods/services when they need something.Piece of cake, right?


20 Free Places to Promote Your Website Online

Looking to expand your promotional channels? Check out a list of free sites through which you can promote your website.

Limited time: Save 40% on a new Webs package with the code WEBSBLOG40 at checkout! Click here.

Social Media Bookmarking

Sites that help readers to bookmark favorite sites, links and news articles are a great way to spread information about your latest blog post and gain quality backlinks.

  2. StumbleUpon
  3. Digg
  4. Reddit
  5. Pinterest

Online Directories

Submitting your website to popular online directories can help you gain more visibility through targeted searches and increase your website search engine ranking.

  1. Google Local
  2. Yahoo Local
  3. Bing Business Portal
  4. DMOZ
  5. Merchant Circle

Article Marketing

Writing an article specific for your niche interest is a good way to generate notoriety both for yourself and your business, product and website.


Small businesses have great products and services, but they don’t always have the volume of customers they deserve. One effective and affordable option for getting new customers is to advertise on Facebook, which currently has over 500 million users.

What Are Facebook Ads?

Facebook Ads are the small, square, image-based and text-based ads that show up on the side of Facebook pages to advertise businesses to people using Facebook. Unlike a TV ad, which anyone can see, Facebook ads are highly targeted.



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