If you don’t have the budget for glossy magazine advertising or high-profile online ad placement, you might still be able to achieve the results you’re looking for (without spending big bucks) through industry newsletters and listservs.
Think about your target market for a minute. Who are they? Where do they get their news? What groups might they be a part of? What communications are they already receiving that you might piggyback on? There are three big advantages to advertising and partnerships of this kind: