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Mother’s Day is coming up on May 10th—have you planned your promotions yet? Even if you’re patting yourself on the back for remembering to order flowers for mom this year, if you haven’t planned a promotion for your business, your work is not yet done!

For big brands, turning the wheels quickly enough to get a marketing campaign off the ground in short order can be a challenge, but small business owners still have time pull it off. Here are 10 ways to engage with your audience and make the most of the Mother’s Day marketing opportunity!

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Coding Vector

About a month ago I attended the OWN IT Summit at Georgetown University. The emphasis of the one-day conference was on how women can “own it” in any industry of interest by facilitating conversation between female leaders and millennials. The brilliance of the program is that it is fully administered by the undergraduates at Georgetown.

During the ‘Innovation Panel’ held between columnist Kara Swisher, fashionista Maddy Maxey, former eBay CMO Richelle Parham, and technologist Anthea Watson Strong, they mentioned an all-female hackathon occurring in the DC area.

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google_ranking

If you’ve gotten your website to the top of Google or other search engines, you’re likely focused on maintaining those rankings. With the arrival of Mobilegeddon, business owners are more nervous about keeping their Google rankings in place than ever. However, there’s no need to fret. Knowledge can eradicate fear. Follow these five tips, and you can rest easier knowing you’re doing everything in your power to maintain search rankings.

1. Monitor Search Results

First, you need to know if you’re in or out. Perform a site search by typing “site:” then your domain name into Google as shown in the example below:

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HTML Coding Cover Photo

When building a small business website there are a lot of options to consider. For example, should you pay a graphic designer to assist in the layout, should you hire a company to program the site for you, or should you keep 100% control over the design and code by building your own website?

While we may be a bit biased, we think that having ownership of the look and feel of your small business website is essential to showing your brand and demonstrating your dedication to your business.

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Productivity symbol

Running a small business can be a difficult job. The responsibilities can be daunting, and the tasks can quickly pile up. Running a micro-business can be even tougher. Similar tasks are placed on fewer people, and your to-do list can get crowded in a hurry. Compounding the challenge is the fact that many people simply procrastinate their duties. After all, why do something now when there will be time for it later? There’s no clear reason why some people tend to procrastinate. Research suggests that procrastination might actually be a factor of genetics, something that’s been passed down through the generations. Maybe you even fall into that category. But just because you might be a natural procrastinator doesn’t mean you have to give in to your instinctual behaviors. A variety of productivity tools are out there, ready to help you overcome the urge to delay what should be done right away.

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Magnifying Glass Trends

Scanning thousands of websites to try and understand daily industry trends is not how a busy small business owner or entrepreneur should be spending their time.

That’s why we gathered the top 14 sites with the best coverage of news and trends to minimize your search time and assist in your imminent success.

1. TechCrunch
Follow every company, from startup to NASDAQ-100, and all of the technology and innovations they share with the world. It is a great place to form new ideas and be inspired by like-minded individuals.

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This guest post is provided by Kabbage, Inc.

There’s a reason people put “taxes” next to “death” on the list of things we can’t avoid. No matter how much you wish to change or avoid tax season, the government will want its piece of what you’ve earned every year, without fail. It’s the law of the land – one sometimes-hefty price of doing business. But, what if you don’t have the money to pay off your tax bill by the due date? We’ve gathered five trusted ways to ensure you pay your taxes in time.

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Toolkit Cover Image

Social Media Marketing can be a challenging (and very time consuming) job.  Between finding sharable content, writing high quality blog posts, engaging with your followers, and scheduling posts on all major social platforms, you could drive yourself crazy!

That’s why we’ve put together a list of 16 social media marketing tools that will keep you sane AND reduce the amount of time you spend managing a successful social media presence for yourself or your clients.

Enjoy!

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10 Benefits of Digital Marketing Cover Photo

We have done our homework on the topic of digital marketing.

We surveyed 2,200 small business owners in the United States, and found that 63% are currently using digital products as part of their overall marketing strategy. We have shared how to integrate digital coupons, videos, and even GIFs into your marketing campaigns.

Yet no matter the amount of digital articles we have written, we are still finding ourselves wanting to demonstrate the pertinence of businesses going digital.

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Video Camera Icon

In the digital age, it becomes easier and easier to build your business with virtual toolkits filled with software and apps that can help your small business function like big business.

But at the same time, we know that the same technology can change in the blink of an eye and unveil a whole new toolbox of resources that can grow your business.

With 63 million Americans telecommuting by 2016 (Global Workplace), it makes sense to evaluate if your own business is providing the necessary technology to keep current employees happy and prospective employees knocking as the typical workday shifts from office to home.

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