YouGov BrandIndex BestBrand Logo

Each year, research firm YouGov BrandIndex polls millions of people to track the public perceptions of thousands of brands. They release their findings in annual and mid-year BestBrands reports – and 2014’s is out now.

It’s important to keep in mind when looking at the last below, that these are not the most valuable brands – that kind of metric is likely to stay more stable over time (barring ground-breaking innovations or PR nightmares). To put together the list of Best Brands, YouGov asks respondents, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” This not only measures the respondent’s own awareness of the brand, but also gets at their perception of the perceptions of other people toward a brand.

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Example website

It’s Friday afternoon, which can certainly make you feel like dancing. Which is why we thought a great choice for today’s example site would be www.peterlovatt.com – the online home of Doctor Dance.

Peter Lovatt is a Dance Psychologist in England, where he is a Principle Lecturer in Psychology at the University of Hertfordshire. Lovatt also runs the university’s Dance Psychology Lab, which sounds like a pretty great place to hang out. Perhaps not surprisingly, his website is also a great place to hang out, because it is well-branded, easy to navigate, and full of rich imagery.

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SEO-Optimized Website

Building a website might be on the 2015 agenda for your business. If you’re like most business owners, you want to give your company as much exposure as possible. That’s why you decided to build a website in the first place, after all. The key to creating a successful web presence is making sure customers can find you. Search is the top way users find sites online.

We want to help you accomplish everything you set out to do this year. With that in mind, let us show you how to build a website that’s easy to discover in search engines.

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Examples of clever 404 Errors

 

Have you ever been browsing the internet and reached a page screaming, “404 Error Page!” and been afraid you had done something terribly wrong to harm your browser and/or computer?

Have no fear! We have all been there.

Good news is that is completely normal for a user to come across a 404 error page, and for your small business website to return one.  Because in the definition of a 404 Error Page (or HTTP 404 for our more technical audience) it describes the error as a web page that simply could not be found when attempting to follow a broken or dead link (or one that you’ve typed in incorrectly).

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stick figures chatting

The essence of marketing is to evoke an emotion from your audience so they are motivated to buy, download, or otherwise engage with your brand.

The true marketer’s dream is for that evoked emotion to propel a user from a customer to a referrer; and have them share their brand experience with a relative, friend, colleague, or Yelp user.

The biggest question marketers are left with is which emotion would be most compelling toward that goal. While some would argue it would be fear, guilt, or urgency, most of these emotions leave a bad aftertaste.

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File Types Infographic

As a small business owner, you have undoubtedly found yourself taking on many roles you might never have imagined yourself in; accountant, HR manager, marketer, and even graphic designer. If you promote your business, you will likely end up creating some kind of visual collateral for your brand, either by yourself or with a professional designer.

In creating that promotional material, you will have to decide what file type to use (or your graphic designer may request a certain type). Do you know where to start? If not, don’t feel bad – lots of people are confused about which type of image file to use when.

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Webs Referral Program

Your website is amazing, and you love using Webs to make it even better. Whenever a friend or colleague asks you to recommend a website builder, you don’t hesitate to recommend Webs, because you know that our user-friendly website builder features will allow them to create a one-of-a-kind site.

Now we’ve made it even easier – and more rewarding – to refer your friends to Webs. Introducing the Webs Referral Program!

When you refer friends to Webs, not only will they get an easy-to-use website builder with powerful online marketing tools, they’ll also get something extra: An exclusive promo code for $25 that they can use toward an annual Webs Premium Package.

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Champagne Glasses

Whether on Facebook, Tumblr, podcasts, or blogs, everywhere you turn people are taking a look back at what they accomplished last year. Well, we hate to feel left out, so we wanted to join the fun!

Man, were our engineers busy in 2014. Below, we’ve collected a list of everything they added to the Webs experience in 2014, fueled by a desire to make Webs better every day – and an impressive volume of Mountain Dew.

WINTER, 2014

Website Redesign!
We kicked the year off by launching a redesign of the entire Webs external website. This included giving the whole site a new look and feel, and simplifying the signup experience for new users. Some of our favorite updates included the new themes page which shows big, bright previews of our designs, and the design overhaul of the Webs blog!

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How Google Works Screenshot Infographic QuickSprout

In October 2014, Google improved their search experience with less spam and more procured content in their algorithm updates named Panda and Penguin.

While most of us like to pretend we know exactly what these algorithms do and how they affect us, the formula that runs behind the scenes on Google can truly be complex and confusing.

For small business owners and entrepreneurs, Google is important for website discovery with local listings and SEO (Search Engine Optimization) efforts. But to excel in these areas, it is essential to take the time to learn how Google works.

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Still from 'Puppy Love' commercial

One question we get asked a lot is “how can I make my videos go viral?” Well, there is no short answer or magic bullet for viral success on social media. There are lots of factors that can be controlled – like original audience size, distribution channels, content quality – but videos that go viral are more than the sum of these parts. If something is going to take off, there has to be a little bit of magic involved. The right people have to see it at the right time, and share it on the right platforms with the right commentary.

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