Last week, MarketingProfs reported on a recent study that found 51% of US mobile subscribers owning a smartphone as their cell phone of choice. That’s 119 million pairs of potential eyeballs on your mobile website. Is it optimized for mobile browsing? A good litmus test for this is to ask yourself if you visitors could get what they need from your site while holding a cup of coffee, walking down the street, and trying to hail a taxi. Because that’s more than likely the type of circumstances in which they’ll be viewing your site. If not, here’s some advice to get you on the right track.
So, you’ve decided to take that entrepreneurial spirit and your big idea and start your own business. Congratulations!
You’ve got a plan, you’ve made the commitment, and you’re ready to become the next household name. But before you can do that, you’ll need that one missing piece: the name part.
Now, maybe you’re among the lucky few whose business name came naturally like a bolt from the blue – but maybe not. For a lot of new businesses, the naming process can be one of the hardest parts. Not only will it be on your letterhead, business card, and web address in perpetuity, it will also have implications for all the future branding decisions you will make.
When it comes to web design, there has historically been a fair amount of hand-wringing about keeping everything on the page “above the fold” — in the space on the screen that you see before you have to scroll down. In recent years, there has been a lot of pushback against this idea, saying that it is dated.
And while we certainly agree that it’s unnecessary to keep all of your content above the fold, there is still overwhelming evidence that you had better put your best stuff up there if you want people to keep scrolling. According to an eye-tracking study reported by Jakob Nielson, visitors spend 80.3% of their time on what they can see without scrolling.
It’s been just over a week since Microsoft launched the its newest operating system, Windows 8. The much-anticipated new offering has met with mixed reviews, as do all new tech gadgets, but over all the response seems to be positive so far.
There are tons of in-depth reviews out there (like this one from Engadget) with all the details you could possibly need about this new OS. So what we’re going to do today is a run-down of that’s new with Windows 8, who should get it now, and the nuts and bolt of upgrading.
Good morning everyone!
Today we’re excited to announce that the Webs Facebook Page has reached 100,000 likes. To celebrate this milestone and show our appreciation, we’re giving away an iPad Mini to one lucky user.
To enter for your chance to win, click here and tell us about our experience with Webs. That’s it!
Good luck to you all, and we are looking forward to reading all of your entries.
While it’s important for anyone with a successful web presence to also have a good mobile-optimized version of their site, this holds especially true for businesses that sell their products directly over the web.
Currently, US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Hubspot).
With that in mind, if you are not offering customers who prefer to browse the web on their mobile phones a way to buy from you, you’re essentially leaving money on the table.
If you even begin typing in a search for spam terms to avoid in email subjects, it becomes immediately clear that email marketers spend a lot of time worrying about getting past spam filters and in front of their readers. But as Hubspot recently pointed out, there are really 2 sets of filters between you sending an email and your contacts reading your message.
The first is the complex filtering system used by email clients, which is sensitive to words, phrases, symbols, and styling (like all CAPS). The second barrier is your contacts’ own filter that determines whether or not they will open your message if it does reach their inbox.
This is the final post in October’s branding series. So far we’ve talked about defining your unique selling proposition, finding your brand’s tone of voice, and reinforcing your brand in your online spaces. Today we’re going to discuss how to protect your brand once you’ve established it.
First, let’s talk about 3 types of protection companies can obtain which are often confusing to new business owners. These are trademarks, patents, and copyrights. According to the United States Patent and Trademark Office, they are defined as follows:
Another Wednesday is upon us, and it’s time for another great example site created by a Webs user. This week we’re featuring the online portfolio of model Patricia Olufemi.
Because a portfolio site is, by definition, a collection of images from different sources, it’s easy for them to turn out quite cluttered. Patricia’s site, on the other hand, is quite elegantly laid out. She uses simply typography, clean image galleries, and uses only the apps and plugins that are really necessary.
Our branding series continues today as we look at how you can reinforce your branding with your digital presence — your website, mobile app, social media, etc.
When people think about “branding” they often think about something concrete and physical, like their identity package. That is to say their logo, letterhead, maybe a font they’ve selected, a tagline they use, things of that nature.
The next level, however, is to translate those elements into your business’s digital life. Now, of course you’re going to put your logo on all of your online spaces. But there are other, more subtle things that companies can do to reinforce their branding that might not be as top of mind.