We’re halfway through the week people, which means it’s time for another edition of Example Site Wednesday.

Today’s site is from a technology support company in Las Vegas, Nevada called Technician Platoon. What stands out most about this site is how well this Webs user has employed layout and organization to convey a good deal of information in an effective way.

We’ve talked before about how imagery can be very important on a website to create visual interest. The exception to that rule, however, is the company whose industry does not lend itself to good imagery. The options in that situation always seem to come down to a site packed with unattractive or irrelevant images, or a small business website that is essentially just a Word document hosted online.

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As we talked about last week, there are a lot of myths out there about building a website — from the price to the timeline to the level of skill you need.

The answers to people’s questions about website creation vary greatly though, depending on the route you take to build it. Many people still go with the old standard method of working with various professionals. Increasingly, however, individuals and small businesses are striking out on their own and using DIY website builders (like…say…Webs SiteBuilder).

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Anything you do for the first time can seem daunting. Especially when it’s outside your comfort zone. But, contrary to some popular myths out there, it doesn’t have to be that way when it comes to creating your website!

At Webs, we’ve been helping people get their personal, group, and small business websites off the ground for a long time now, and we’ve noticed some recurring themes when it comes to people’s objections and misconceptions about website building. In order to help get you over the hump and on the path to your new website, we’re addressing the top 10 below:

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Have you noticed anything new in SiteBuilder3 lately? We recently added some brand new themes to our fully customizable library!

The Webs design and development teams are always gathering user feedback from our support team to gauge what people are looking for in our website builder. They take that information and periodically create new themes to give users even more flexibility when they create a personal portfolio, group site, or small business website.

The goal with this group of themes was to give viewers modern experiences using the latest in HTML5 and CSS3 (whether they know what those are or not!) To see the new themes for yourself, log in to your Webs account and select a website to edit. In the top right corner, click “Theme” and scroll through the options.

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Whether you have a brick and mortar store or offer a personal service, your small business needs a presence on the web. Even if you have no plans to consider e-commerce, there are still plenty of other reasons to build a website. What are they? Glad you asked:

1. Wait, why aren’t you considering e-commerce? While it’s true that online sales are not suited for everyone, you should at least think about the option for a moment. More and more, consumers are turning to the internet for their shopping needs to avoid lines, get products from companies out of their driving radius, and find more options. Don’t sell a physical product? Maybe gift certificates for your services are in order. Even if you decide it’s not for you, a web store is an option that you should consider.

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There are lots of articles on the web about the affect that certain colors can have on a website, or how to use color effectively in your branding. But have you ever thought about creating a black and white website?

Today’s example site, the portfolio of performing artist (and Webs user) Róisín Monaghan, uses this technique beautifully to create an elegant look and feel that serves her subject matter well.

One advantage of a mostly black and white website is that it clears out the clutter and allows other design elements to take center stage.

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Our series on starting a small business continues with a discussion about identifying your brand’s target audience.

As the old adage goes, you can’t please all the people all the time. So, it’s best to focus your resources on pleasing the right people as often as possible. The best way to do this is to identify your business’s audience right off the bat.

Now that you’ve named your company, found some small business financing, and branded yourself with a great tagline, it’s time to talk about who you think is going to buy your products.

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The 2012 holiday shopping season is off to a record start, and there’s still a lot of shopping yet to be done in the month of December. With the big box stores’ Black Friday and Cyber Monday sales out of the way, this may be the perfect time for small businesses to fill in where those major retailers disappointed consumers.

The infographic below from LivePerson shows some key holiday shopping trends and attitudes that can still be useful through the rest of this year and in your planning for the 2013 holiday shopping season.

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It’s the middle of the week already! Time to take a look at another great small business website created by a Webs user.

Designkandy is a small custom stationery and art business in California. The owner, Simone Klein, has created a very elegant website to showcase her talents, entice customers, and link them to her Etsy and Zazzle stores.

There are a lot of elements on Designkandy.com that work to present a professional image. Follow Simone’s lead by:

1. Customizing your theme. When you’re building your custom website, choosing a basic theme is just the first step. Once you’ve made your selection, there are many ways to customize it to project exactly the look and feel you want. Start from the ground up by choosing from hundreds of images, textures and colors for your site background. Next, browse dozens of web safe fonts for your header, footer, sidebar and copy. You can then customize the color of the font in each of these locations. This is a great way to achieve a look that really reflects what your website is about.

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STYLE SWITCHER

Layout Style

Header Style

Accent Color