2015 Recap for 2016

We are only one day away from 2016, which means that we have become a bit nostalgic about the last year of content we have created for you.

In a digital world, tips, tricks, and tools are often being changed, updated, or have disappeared. However, we think the following articles we’ve written about web design, digital marketing, SEO, branding, and your small business growth this year will be helpful in preparing you for a happy and successful 2016.

So to get ready for the year ahead, dive in, and reflect on what we’ve learned from 2015:

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Tech Presents Cover Image

2015 has been a busy year! Small business owners and entrepreneurs have had to learn more about video, survive Mobilegeddon to focus on SEO, and start to think about life on Mars thanks to SpaceX.

So if you are one of those busy businesspeople, we know that holiday shopping may not have been a top priority; or even if you are trying to purchase for one of these determined people, this list is for you!

We’ve gathered some of the coolest tech gadgets we could find into a single list to help you quickly find a gift for that tech-savvy someone.

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Small Business - MyCase Infographic Cover Image

You know just how important websites are to your small business. But did you know that a third of small business owners maintain their websites themselves?

When creating your own website it is important to stay away from costly websites mistakes outlined in the infographic from MyCase below.

  • 41% of small business owners who plan to improve their websites, say design and aesthetics are the top choices of action.
  • 25% of business owners say the cost of maintaining the site is a big hurdle.
  • 60% do not have mobile websites or know if their websites are mobile-capable.
  • 26% of small business sites cannot be found in online searches.

Luckily, you are least likely to commit these unforgivable mistakes with sophisticated DIY website builders like Webs. Webs offers many themes for pleasing aesthetics, a budget-friendly plan structure, a mobile website option, and a local listings tool available to be found in hundreds of directories online including Google and Yelp.

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brand identity quiz cover

The foundation of a successful small business is the understanding of who you are, and differentiating yourself from the rest of the businesses already out there.

In order to accomplish this you must explicitly identify your brand to reflect your true self through every piece of content that your customer may come across; whether that is your website, your social media, or even just a flyer found in the neighborhood. Many businesses struggle to build a successful brand identity, but when done correctly the results are astounding.

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website dos and donts cover image

You may be starting to think about updating your website for the holidays and the New Year…

But before you get started, do you know the factors of web design to help you build your best small business website?

WeddingWire did you a favor and created a great do’s and don’ts infographic list to check (and check it twice) as you look to improve your small business website this season.

Our top three favorite do’s and don’ts are:

Do’s:

  1. Do use easy-to-read and simple colors and fonts
  2. Do create navigation bar and bucket your content by theme
  3. Do add your business reviews to your website homepage

Don’ts:

  1. Don’t make it hard for visitors to find what they are looking for or they will leave within 10 seconds
  2. Don’t underestimate the power of strong SEO
  3. Don’t forget to test what your website looks like on mobile

For the full list, take a look at the infographic below, and tell us your favorites in the comments!

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Thanksgiving Cover Photo

Dear Webs Users,

As you’re preparing for Small Business Saturday and other holidays, we wanted to take the time to thank you for your loyalty to Webs! We’re happy you have chosen to trust your small business with us, and we hope you have a happy and successful holiday season.

Since this can be a stressful time of the year, please enjoy the cartoon below to bring a little laughter to your day.

Happy Thanksgiving!

Love,
The Webs Team

About the Author: Deanna Zaucha is the Senior Content Marketing Specialist for Webs and Pagemodo, and also manages their social media presence. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog, Pagemodo Blog, and Twitter.

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Small Business Saturday Promo Page

Small Business Saturday 2015 is Saturday, November 28th! If you are unfamiliar with the event, think of it as the Black Friday for your small business. In other words, it is a day for communities all around the nation to show their love for small businesses, just like yours!

In 2014, 88 million people shopped small on Small Business Saturday. To prepare for a monumental day of traffic and sales for your small business, there are three ways you can participate and make the most out of the occasion:

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business-productivity

Whether your business goal is to be a best-kept-secret restaurant or the next big tech startup, you can learn a lot from the highly successful people who came before you. It might be hard to imagine now, but someday your fledgling enterprise could be booming – and you could be really busy. Establishing good habits now will lead to greater productivity and satisfaction as your business grows and changes.

With that in mind, we scoured the internet to find some sage advice for you today. Let’s take a look at 10 habits and philosophies of successful businesspeople and leaders that you can take with you on your journey to bigger and better:

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photography header 2

If you ask any designer about the main elements to be considered for successful web design, they will most likely mention the quality of the images used as one of the main components.

There is some undeniable truth to this – high quality photography not only demonstrates the skill and care of the website owner (even if the pictures aren’t theirs), they also help with the promotion process if, by chance, the website you’re editing is focused on selling products and services or reviewing already existing products.

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Productivity Workforce Photo

If you’re a business owner or a manager, chances are you’re always looking for ways to boost productivity. Even the best staff in the world has plenty of shortcomings. Below, we’ll discuss six terrific ways that you can start working to create a more productive workforce immediately.

Leverage Freelancers
Your organization has lots of important strengths, but it also has many ways to improve. Nothing says that you need to overcome these obstacles with internal staff, though. More and more often, companies are turning to freelancers to fill gaps instead of hiring full-time staff.

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