We recently touched on the importance of customer experience and how companies large and small are tuning into this relatively new business area. However, with the advent of customer experience, we can’t forget about good old customer service. Customer service is a company’s backbone, and plays a central part in any business’s success. Yet, in these ever-changing times, traditional customer service methodologies are no longer making the cut. Customers have higher expectations, there is greater competition in the market, and support is no longer an ancillary entity, but rather an integral part of the customer experience. As consumer demands increase, innovating with the changing atmosphere is necessary. As a small business, it’s the time to up the ante and refresh your customer service strategy.
We’ve talked a lot about web design and best practices for setting up a professional business website, but once that’s complete, what do you do next? Generating traffic to your beautifully crafted website is the next hurdle to overcome. This is where backlinks come into play. Simply put, backlinks are inbound hyperlinks from one website to another website.
You may be thinking, “How is this relevant to my business?” Well, every backlink to your website increases your site’s popularity and pushes it higher in SEO rankings for your industry or niche; they improve your credibility and authority within the marketplace.
Congratulations! You’ve successfully set up social media accounts for your business and are gaining followers and increasing engagement daily. Your hard work is paying off, but do you feel like social media management is becoming a full-time job, on top of running your small business? With the numerous platforms available, all which have different functionalities and requirements – cue Twitter’s 140 character limit for tweets – it can be a cumbersome undertaking. You may find that you spend a shocking amount of time on this one piece of your business. If you’re nodding your head in agreement, then keep reading!
As small business owners, you know that networking is of utmost importance to building your business and credibility. Word of mouth endorsements are invaluable and you never know the connections you will make at an event or during an online networking hour. Yet, as a small business owner, attending hours-long events to establish relationships and potential partners is just not part of your daily routine because they’re a major drain on your most precious resource: time. Luckily in this fast-paced digital age, there are a number of professional networking apps that help you to network effectively on your own time.
Customer experience (CX) has become a hot topic over the past few years and with good reason. Superior customer service is no longer a primary requirement for attracting and retaining customers. The customer’s experience must be stellar, memorable, and positive in order to provide the traction previously supplied by white glove customer service. How the customer is left feeling dictates their impression of a brand and impacts whether or not they will return to the business. “When people make purchases today, they want that purchase to make them feel a certain way,” says Daniel Newman, President of Broadsuite.
The second biggest holiday in the Small Business world is coming up in just about a month, and it’s time to start planning how you can get involved. National Small Business Week takes place May 1st -7th here in the U.S., and this year’s theme is “Dream Big, Start Small.”
Created by the U.S. Small Business Administration (SBA) back in 1963, National Small Business Week provides:
“An opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and other from across the nation.” (SBA)
Just like April showers bring May flowers, April 15 brings Tax Day. Even though we know it’s coming, somehow the tax deadline tends to sneak up on us. As a small business owner, you have an incredible responsibility for filing correctly and in a timely way to save both time and money. It takes time to properly organize and file taxes, and the 2014 Small Business Taxation Survey found that 40% of small business owners spend 80 hours preparing for their income taxes. Whether you DIY or employ an accountant, we want to take the heartache out of tax preparation and save you precious hours and resources.
We’re all guilty of it: toggling between screens and applications; answering emails while talking to someone on speakerphone. These are normal daily activities that eat away at our productivity. The ability to focus on a singular task has become a novel idea; we have forgotten the importance of paying attention to one thing at a time and having complete focus. With increasing responsibilities and deliverables, the average person has resorted to ‘multitasking’ all the time. It is so common that it doesn’t even seem like multitasking anymore.
Small businesses strive to define themselves in a marketplace filled with competitors. Having a credible website and stellar products and services are the pillars for any business, but in order to succeed, high rankings in search engine queries are essential. But with millions of search results available, how does a small business rise to the top? We’ll tell you: creating content with Search Engine Optimization (SEO) in mind. Optimizing your content, through your website and other distribution channels, enhances your business’s position in search results. When you develop content in this way, it drives customer action and increases revenue.
A recent study done by Clutch found that 46% of the 350 small businesses surveyed did not have a website. 22% of those businesses say they do not plan on ever having a website. Some of the reasons behind this include cost, social media presence and lack of knowledge. If you recognize yourself in any of those scenarios, bear in mind that not only is having a website more important than ever today, it is also easier than ever to create one!
Why Your Business Needs a Website
A website is a crucial aspect to any growing company. In this digital era, an online presence is necessary to reach potential customers. It is a place where your customers know they can get reliable information and where your business can stand apart from others.