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It’s Friday afternoon, which means it’s the perfect time for a colorful and informative infographic! This one comes from LinkedIn – specifically their Talent Solutions brand – and it sheds some light on their December 2013 survey of 18,000 employees in 26 countries. (Love LinkedIn? Check out Monday’s post about Influencers)

One of the most interesting findings displayed in this graphic is the fact that of the 72% who said they were either “very satisfied” or “satisfied” with their jobs, only 18% said that the would not consider READ MORE

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Have you been looking for a new strategy to add to your marketing plan? If you feel like you’ve already maximized your free options (SEO, social media posting, etc.) it might be time to consider venturing into paid promotions.

Ryan Bowman, a Certified Adwords Professional, recently said in a post on the subject:

 “Many small businesses shy away from trying Pay Per Click (PPC) advertising because it can be expensive. It could be a costly mistake NOT to try it because you may be missing out on a potential READ MORE

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What do you have in common with Richard Branson and President Barack Obama? Soon you’ll all be blogging and posting content on LinkedIn’s publishing platform!

That’s the idea, anyway. Since the late 2012, when LinkedIn introduced its publishing platform (which you might know as LinkedIn Influencers, LinkedIn Today, or Pulse), regular users like you and me have been able to glean wisdom from a collection of several hundred hand-picked thought leaders. Through the content hub we could find insights and long-form content that stood out from the links and status updates the rest of us could post.

But all READ MORE

Google_New

Today’s post is for anybody who has ever looked at their Google search results and wondered, “Now why does that guy have his picture beside his content and I don’t?”

The answer is, that guy has successfully set up Google Authorship for the content he shares online. In a nutshell, Google Authorship is a way for people searching for content to immediately see who wrote an article, identifying them by their name a photo.

If you have a blog and are consistently creating posts as part of your content marketing strategy, you have a huge opportunity to do READ MORE

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In honor of Social Media Week (hey, did you know that it’s Social Media Week?) today’s post will address one of the most asked questions in all of social media marketing: what are the most effective tactics for posting on social media?

As luck would have it, our good friends at Pagemodo recently created an infographic with social media posting tips for 4 of the most popular platforms – Facebook, Twitter, Pinterest, and LinkedIn. In it, you’ll find answers to questions like:

- How many times a day READ MORE

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For today’s installment in our content marketing series, we’re going to take a look at three very different brands doing content marketing in unique and interesting ways. And while these are well-developed brands with a fair amount of capital (human and financial) behind their efforts, the techniques they employ are absolutely accessible by small businesses as well. Let’s dive right in.

1. Saveur Magazine
Of all the types of content you could create, video certainly has the potential to go viral very quickly, and with very little added READ MORE

contentbenefits1

Our series on content marketing continues today with a discussion about the benefits this marketing strategy can have for your small business. Now that you are familiar with what content marketing is, and some different types of content you can create, let’s talk about why you should be doing this in the first place.

1. Content is great for SEO
Search engine optimization trends come and go, but relevant, quality content never goes out of style. Each time Google updates its search algorithm (like the recent switch to Hummingbird), SEO experts pepper the READ MORE

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In our recent introduction to content marketing, we talked about the established and ever-growing trend of publishing content as a means of drawing more potential customers to your front door – virtual or physical.

Marketing has taken a sharp left turn in recent years away from the old broadcasting style of communication and toward more customer-focused tactics. This provides big benefits from both a human and a search engine optimization standpoint for your business – especially if you’re on a budget. You READ MORE

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If you’ve spent any time on this and other blogs related to small business marketing, you’ve probably run across the term “content marketing” more than a few times. And while content marketing as a strategy is quickly gaining popularity in the industry, some people are still not quite sure what it means. In a series we’re starting today, we’ll see if we can help with that.

Content Marketing Institute (yes, that really exists), offers the following definition:

This might seem a little dense, but it READ MORE

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When LinkedIn recently released its fourth quarter numbers, the professional-leaning social network reported having added 18 million new members over the preceding three-month period. That puts the platform up from 259 members to 277 (Mashable).

With numbers like that, you have to ask yourself: am I using LinkedIn to the fullest to promote my small business?

One great way small business owners and marketers can take advantage of this platform is through Showcase Pages. For our purposes here today, we’ll assume you already READ MORE

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