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In the digital age, it becomes easier and easier to build your business with virtual toolkits filled with software and apps that can help your small business function like big business.

But at the same time, we know that the same technology can change in the blink of an eye and unveil a whole new toolbox of resources that can grow your business.

With 63 million Americans telecommuting by 2016 (Global Workplace), it makes sense to evaluate if your own business is providing the necessary technology to keep current employees happy and prospective employees knocking as the typical workday shifts from office to home.

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driving website traffic icons

If you run a business with an online presence, your success is likely limited by the traffic your website generates and the leads you acquire. And while driving traffic to your web pages isn’t always easy, there are a number of tools and resources available to you. You simply need to know how and when to use them for optimal results.

While there used to be a time when you could separate yourself from the competition by simply paying a little extra to develop an aesthetically pleasing website, that’s no longer the case. Having a sleek, well-designed website is pretty much the norm for competitive small businesses these days. It takes much more than good-looking pages; you have to attract the right traffic to them. You have to be capable of weeding through irrelevant traffic to find potential customers that will actually be interested in what you have to offer. Typically, you can accomplish this by focusing on five important areas:

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Computer Jester Vector

On April 1st, it seems no one can be trusted.

Your favorite brands, your prankster friend, and even your beloved grandpa love to participate in the day known as April Fools’ Day.

So while on every other day you can rely on social media and your inbox to get your breaking news or special promotions, today we realize you may need to take a second and scratch your head before trusting the messages flooding your feeds.

To relieve you of some of the trickery today, here is some truth – your content marketing campaigns and email marketing strategy will benefit from participating in this holiday hubbub (which is currently a trending topic on Twitter).

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Bullseye - Content Marketing Mission Statement

Looking to get started (or start fresh) in content marketing for your small business? You’re in luck – we picked up some great tips at Social Media Examiner’s recent Social Media Marketing World conference and we’re dying to share!

The first session we attended was with content marketing expert Joe Pulizzi. One of the takeaways we most wanted to share with you from the presentation is the idea of creating a content marketing mission statement.

Long before you create a blog, brainstorm topics, or write your first blog post, it’s critical to make sure that you (and anyone else who will contribute) know exactly what it is you’re setting out to do. If you aren’t sure, how can your audience be?

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Crowdfunding Vector

Congratulations, you’ve decided to dive into the world of crowdfunding!

Before you take the plunge, consider creating a companion website to enhance your Kickstarter, Indiegogo, or other crowdfunding campaign. The following must-haves will ensure your project gets off to a great start with a home for telling your story to potential backers, journalists, and other interested parties.

1.  Domain Name
If you don’t have a domain name, that’s the first place to start. The best option is to match your domain name to your company, product, or project. Create a memorable domain name by making sure it’s short, easy to spell, and complementary to your brand. A custom domain name will give your website a professional address that’s easier for customers and backers to remember. Plus, it will provide extra real estate for your project in search engines.

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Data-Driven Marketing Cover Photo

“Big Data” isn’t a new concept. We have talked about how to use data responsibly, optimize your website based on data, and even how to protect the data you collect.

But, we are missing something; what about utilizing data to make smart, strategic, and effective marketing decisions?

When applying data to your marketing decisions, Teradata’s Global Data-Driven Marketing Survey for 2015 is convincing that you can make better decisions on marketing approach and spending.

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Big to Little Fish Cover Photo

As a small business owner or entrepreneur, you pride yourself on the ability to wear multiple hats – accountant, marketer, HR manager, analyst, etc.

But we know that what you really care about most is your customer. Which is why you wear all those hats – to be fast, agile, and dedicated to providing the best service and/or product for your consumers.

Sometimes it is tough, and you wonder, ‘if I had resources like the big businesses have, would I be able to better provide for my customers?’

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How to Speak Designer Infographic Cover Photo

You have a vision for your small business. The vision is for your product, your mission, and every single detail down to your logo.

But sometimes small business owners have a hard time communicating that vision to the person that can turn their vision into a reality: their designer.

Maybe you’ve seen the client comments turned into posters, and fear that your lack of knowledge about design terms will leave you in that “terrible client” category. You want to maintain a happy and healthy relationship with your designer, but know that if you knew the proper terminology, you would both be happier with the final results.

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Google Glass

Everyone knows that in order to make an omelet, you have to crack a few eggs. Apparently that old adage is core to Google’s development strategy, according to a company representative speaking about Google Glass at SXSW.

According to Mashable, Astro Teller, head of the Google X division from whence Glass came, told the crowd “if you want to make a ton of progress, you have to make a ton of mistakes.” He was referring, of course, to the somewhat bumpy ride that Google Glass has had since its introduction.

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Forbes Jargon Madness

Does it crawl all over you when people suggest a deep dive on a certain topic? Will you, in fact, punch the next person who refers to a new idea as disruptive? Whether it’s getting something on the roadmap, increasing your team’s bandwidth, suggesting a paradigm shift, or doing anything via bootstrapping, startup jargon can wear on even the most ambitious entrepreneur.

It’s important to be able to speak the language when dealing with potential investors and partners, but it’s also important to be self-aware and do your best not to overuse jargon. Sure, we might need to ideate on hacks that can lead to deliverables that address clients’ pain points, but let’s have a little fun while doing it, eh?

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