Google Doodle, USA vs. Ghana

The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

The Atlantic Wants You To Go #Tabless
In a tongue-in-cheek video that serves as a public service announcement about multi-tasking, The Atlantic’s senior editor James Hamblin, MD, implores you to join the #TablessThursday movement. Saying that “single-taking is the new multi-tasking,” Hamblin takes a look at how our tendency to leave dozens of browser tabs open while we work is ruining our ability to actually DO work. Interspersed throughout the comical interview are a few hard facts about focus and productivity:

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Blog_DanceEntrepreneur_TrophyCover

A couple of weeks ago I stumbled upon this article describing the connection between ballet and business. Instantly, I was eager to read its contents based on my infatuation with dance and my admiration for all those who committed themselves to the art and “made it.”

As I continued to read the article, I found myself making connections and comparisons between sports to business I had never made before. For instance, I realized an athlete’s career is fleeting, with most and their careers end within a decade. On the contrary, an entrepreneur’s career can begin as a start-up and span twenty or thirty, hell even forty years – and then their business’ legacy could even be timeless.

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Webs themes mosaic

Today we are delighted to announce a project that our design and product teams have been hard at work on for the last few months – a new collection of website themes! Today on the Webs theme browser you can search, browse, and filter over 450 new premium themes, many with several color variations available.

Why add hundreds of new themes?

You asked for it, you got it.
One of the bits of feedback we hear most often from users is that they want more design choices. Whether you run a small business like many Webs customers, or maintain a personal blog, you want your website to be one of a kind. We hear that, and want to do everything we can to support that objective. Just like our original website templates, these new themes are all highly customizable, allowing site owners to choose their own fonts, colors, background images, and more.

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LinkedIn tips

We’ve talked before about creating a LinkedIn Showcase Page for your small business. And what that’s definitely an important milestone in any business’s marketing evolution, what about the entrepreneur who started it? In many cases, businesses start out as one person offering a product or service – like a photographer, accountant, blogger, or a wedding planner. In these cases, the first step might be to make the most of something you should already have: your personal LinkedIn Profile.

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Vine mobile display

 

Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits, so you don’t have to.

This Week’s Stories:

Facebook Experiment Raises Privacy Concerns
Everyone’s favorite (maybe) social network found itself in a bit of hot water recently over an experiment conducted back in 2012. The test involved tinkering with News Feed content of two groups of users, showing more negative content to one, and more positive content to the other, according to Mashable. The details of the situation are being investigated by the Information Commissioner’s Office (ICO), but one item of concern is that the users involved in this experiment were not made aware that they were taking part – but they might not have needed to be. As Facebook users, we all agree to certain terms of service, among them that Facebook has the right to use our data for analysis, testing, and research.

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Repeat business graphic

Businesses that generate 40% or more of their sales with repeat customers have almost 50% higher revenue than companies with low levels of repeat business. So how do you get your customers to come back? Here are six ways to drive up your repeat business percentage.

Encourage an Initial High-Dollar Purchase
According to market analytics company SumAll, there is a direct correlation between the dollar amount of a customer’s first purchase and the probability they will return to buy from you again. You see this principle in action with cosmetics companies, for example.

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Google plus 3rd birthday banner

Since its inception in 2011, there has been a lot of chatter surrounding the sustainability of the Google+ platform; especially in the shadow of the older social network, Facebook. While there have been more critics than cheerleaders, we have always believed it is important to know a bit about every social platform, figure out if it is right for your business, and be a wizard on the ones you pursue.

Today we’re recognizing the 3rd birthday of Google+ (June 28, 2014) with a look back in time. So Happy Birthday, Google+, let’s compare then (2011) and now (2014) and see what you have given us over the last three years!

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Business charts and graphs

We’ve talked before here on the blog about how to address a planned price increase with your customers. But what about the rate hikes that weren’t your idea?

This comes to mind as Washington, DC prepares to implement a controversial new sales tax on wellness-related businesses in the District. The so-called “Yoga Tax” will add 5.75% sales tax onto the fees for businesses like gyms, yoga studios, tanning salons, and water delivery services starting October 1st, 2014. This, understandably, has business owners in DC concerned. Supporters of the new tax are quick to point out that DC is also lowering business income taxes at the same time, suggesting that what business owners may lose in memberships, they will make up for in tax savings.

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Header from Yo website

The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

Facebook Releases Slingshot App
Facebook’s much-rumored answer to Snapchat is finally here – and not all that much like Snapchat. Sure, Slingshot lets you casually share candid moments with friends, but Slingshot is more different from Snapchat than it is similar. Here are a few key features of the new app:

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new_photo_galleries

It’s a well-known fact that eye-catching imagery is an important part of any successful website. But beautiful images are not the whole story – the presentation of your images can make or break the overall effect. With that in mind, we recently took a step back and rebuilt Image Galleries in the Webs Sitebuilder from the ground up.

With the new Photo Gallery Module, site admins can pull entire groups of photos into their sites and manage all of their image settings in one place. This module can be added to any page where other builder modules are found today, and it can take your website to a whole new level.

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