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Any words you read will evoke an emotion. A news article chronicling a devastating event will make you feel a certain way, while a humorous story will elicit an entirely different response. Or maybe you’re reading an opinion piece you vehemently disagree with.

Whatever the subject matter, the genre and tone of the writing will determine a reader’s emotional engagement with the text. But did you know that font has just as much of an impact on reader emotions? Let’s take a look at how to leverage fonts as you design your website.

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There’s something very powerful about the human face. It’s relatable, trustworthy, and familiar. Even if you’ve never seen a particular face before, there’s something comforting about it that draws you in. Well, this concept holds true when looking at modern web design. If you want to engage users and establish a sense of trust and familiarity, then you’ll want to find ways to incorporate human faces into your website design.

4 Reasons to Use Faces in Web Design 

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Assuming you have a valuable proposition, there’s only one thing that can stop your users from converting: trust. If a user trusts your brand, they’ll gladly partake in an exchange with you. However, building that trust is no easy feat—it takes consistently good service across multiple recurring transactions and exchanges, sometimes spanning months or years, before a user intrinsically trusts your brand.

The Time Problem

This doesn’t do you much good considering most users entering your website will form a lasting first impression of your brand based on their first eight seconds of activity. Provided you get lucky enough to win a first-timer’s business, you can build trust with your level of service, but how can you build trust from the very first interaction, with no prior user knowledge of your brand or product?

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When it comes to email marketing, a good subject line makes all the difference. In fact, one study found that 33 percent of email recipients open an email based solely on its subject line. As consumers have grown more spam savvy over the years, they’ve learned to quickly scan their inboxes and single out the messages they want to read.

For businesses, this means old email marketing rules no longer apply. It isn’t enough to deploy a single message to tens of thousands of customers and hope some of them buy in. The vast majority of those emails will hit the trash folder without ever having been opened. The first step to creating email marketing messages that convert is to make sure your subject line grabs attention and convinces recipients to open it.

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killer-imagery-cover

As a website owner, you know the importance of having quality, eye-catching imagery to draw people in to your site and keep them engaged. When you’re ready to add a blog to your content marketing strategy, remember that the same rules apply!

When you’re passionate about what you do or what you create, it’s easy to write about it at length. You have lots of expertise to share, and your blog is a great place to share it. Just remember that your reader needs more than just your words to stay engaged with what you have to say; they need great imagery too.

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CES 2016


Cover Image via Kobby Dagan / Shutterstock.com

Last week was an exciting week in the world of tech. The iconic Consumer Electronics Show (which has been around since 1967) was held on January 6 to January 9 in Las Vegas, Nevada.

While there was an incredible amount of innovation and adaptation shared over the four days, we wanted to share some of the most anticipated gadgets that appeared (and some that may even be in your price range)!

Lo and behold, our CES 2016 round-up:

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Gizmodo_InternetExplorer

The infamous Internet Explorer is a browser we all love to hate. For users, it’s notoriously slow, and for marketers it is the bane of our email marketing and web design testing processes.

But lucky for us, Microsoft has announced that support for older versions of Internet Explorer will end on January 12, 2016. This means that only Internet Explorer 11 will continue to receive security updates, compatibility fixes, and technical support.

Internet Explorer 11 has had much better reviews than previous versions and offers better security and performance than operating systems created in the past.

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2015 Recap for 2016

We are only one day away from 2016, which means that we have become a bit nostalgic about the last year of content we have created for you.

In a digital world, tips, tricks, and tools are often being changed, updated, or have disappeared. However, we think the following articles we’ve written about web design, digital marketing, SEO, branding, and your small business growth this year will be helpful in preparing you for a happy and successful 2016.

So to get ready for the year ahead, dive in, and reflect on what we’ve learned from 2015:

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Tech Presents Cover Image

2015 has been a busy year! Small business owners and entrepreneurs have had to learn more about video, survive Mobilegeddon to focus on SEO, and start to think about life on Mars thanks to SpaceX.

So if you are one of those busy businesspeople, we know that holiday shopping may not have been a top priority; or even if you are trying to purchase for one of these determined people, this list is for you!

We’ve gathered some of the coolest tech gadgets we could find into a single list to help you quickly find a gift for that tech-savvy someone.

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