Pagemodo Facebook Ads Video Screenshot

With 40 billion active small business pages on Facebook and more than 2 million active advertisers, it is safe to say that to keep competitive in the social media space, you must join the growing pay-to-play market.

Over the years Facebook has given hints to small business Pages that it is time to participate by updating their algorithm, which declined potential organic reach, adding call-to-action buttons to the top of the Timeline, and supplying more types of ads like video and multiple-image ads. But it truly wasn’t until this year that it became evident that Facebook advertising is here to stay with reports that:

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afrobeat_example_website

Today’s Webs user example site is sure to brighten up your day. The Australia-based Afrobeat African Drumming Company provides truly original teambuilding and wellness programs, as well as other forms of interactive entertainment. And they offer it all on a colorful, well organized website that is chock-full of social proof and customer-centric content.

There’s a lot to explore on Afrobeat’s website—they offer lots of detailed information about what they do; complete with beautiful imagery that really gives visitors a sense of the company. What really stands out to us about this website, however, is the focus on the customer and their needs.

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How to Make Your Email Campaign Pitch Perfect Infographic Title

As a huge fan of the Barden Bellas from the hit movie Pitch Perfect and an avid cheerleader for effective email marketing, I couldn’t believe it when I stumbled upon an infographic called How to Make Your Email Campaign Pitch Perfect featured on MarketingProfs.


Source: Tumblr

So because the folks over at Campaigner were creative enough to bring my two favorite topics together…

Here are the five best practices for keeping your email marketing strategy in tune:

1. Take Personalization to a Higher Octave
We know the key to data-driven marketing is harnessing your big data to keep your marketing materials customer-centric. So that’s why with your email marketing you should know that tailoring your emails to your audience means more than just inserting a name into the subject line. You should try messages directly targeted to recipients’ demographics or preferences like gender, age, level of engagement, etc. to see your click-through rates and conversions soar.

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Blog Idea - Light bulb and Pencils Photo

So you want to start a blog?
It makes sense–everyone else is doing it.

But how do you stand out from the crowd?

Whether it is for your small business or for your personal brand, starting a blog requires knowing tricks of the trade for it to be a hit.

Lucky for you, we know a thing or two about writing blogs…so read closely the five steps for starting a successful blog:

1. Choose your niche
Deciding on a topic for your blog is one of the most crucial steps when starting out (that’s why it is number one!). With so many topics to choose from, it can be cumbersome picking just one. Best practices suggest creating a content marketing mission statement to narrow your focus, reach a defined audience, and drive engagement.

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Webs Stats Cover Image

We know we don’t have to stress the importance of driving web traffic for our loyal Webs users. Your website supports your livelihood, and all of the digital marketing you do is an effort to bolster your website success.

That’s why we created a website analytics tool to monitor your site traffic to support your needs.

Of course, we are talking about Stats.

If you’re a free user, you have probably visited the pageviews section to analyze how many visits you get over time. But in this post, we’re going to dive deeper to show all you can discover as a Premium user.

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Smart Watch Vector

The much-anticipated release of the Apple Watch has come and gone. However, reviews are still piling in to determine which apps for the watch are worth the download.

We found a comprehensive list of Apple Watch apps which describe all 63 available currently for download, but we thought we would highlight the 6 that we thought were handy for the small business owner.

1. Evernote
As one of the most-used business apps already, Evernote provides a way for Apple Watch users to access their account to dictate notes, check off tasks, and get reminders. One of the most interesting features is the ability to search through the app by voice (using the microphone on the watch).

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homedit_narrow_desks

Did you know that over half of the small businesses in the United States are run out of a home office? According to the SBA, 52% of small businesses are home based—that’s nearly 14 million at last official count. Are you among them?

Most often, a new business is launched from an existing home. That is to say, very few people are starting a business and buying a home at the exact same time. What this means is that many people do not factor a home office in as a priority when house-hunting, and only realize later on that they need one.

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6 unique sites for downloading exceptional images screenshot

First impressions are important. In less than two-tenths of a second, a website visitor has formed an impression of your brand, and has decided if they will stay on your site or move on.

So how do you properly build your small business website for that fleeting moment?

Use quality images.
Quality images are not always easy to find. With Google Images, for example, you might find pixelated photos or be vulnerable to downloading images protected by a copyright.

If you have ever shared your own photos on the web, you know the importance of protecting your images online and wouldn’t want to infringe on others’ photo rights. But if this concept is new for you, it is important to protect yourself from any legal action, and stick to websites that eliminate this threat by ensuring all images are copyright(and cost)-free!

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domains vector

If the recent mishaps of politicians not registering their domain names are any indication, registering your domain name is crucial. So how do you find a domain name that best suits your business? In this post, I’ll answer some of your domain registration questions to assist in finding a domain that best matches your business, and sets you up for success in online marketing.

Why You Need to Register Your Domain Name

Quite simply, you need to register your domain name to avoid someone else buying it and damaging your brand or reputation. Take the most recent example of Carly Fiorina. She announced her plans to run for President, but failed to register her domain name. Someone bought carlyfiorina.org and decided to use it to show the world how many people she laid off at Hewlett Packard. News media picked up the story and amplified it to expose her domain name blunder to millions.

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Webs #THANKYOUMOM screenshot

A couple of weeks ago we gave you 10 Mother’s Day marketing ideas for your small business; and while some people can learn a lot from a list, some of us (including myself) do much better when we have visuals and examples.

So, if it’s examples you need, take a scroll through our social profile updates from this past weekend to learn from our Mother’s Day campaign!

This year we asked Webs employees what they would like to thank their mothers for on their special day.

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