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Are you getting ready to design a small business logo? Before putting pen to paper (or hiring a designer to), you’ll need to make sure you have a clear idea of what you want your logo to convey to your audience. After all, one of the main purposes of a logo is to get across a great deal of information about your brand as quickly as possible.

Once you have your list of adjectives, you’re ready to choose a predominant logo color. Color has a huge subconscious impact on the viewer, so be purposeful about your choices. Luckily, you don’t have to be a student of color theory in order to create an effective logo. You can use your own intuition, combined with the fantastic infographic below from FinancesOnline.com.

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As small business owners and entrepreneurs, you should already be familiar with the concept of Email Marketing. In the past, we have shared what makes a good subject line, how to get quality leads, and how to find the right Email Service Provider (ESP). But today, we are going to dive a little deeper.

I recently talked about the fundamentals of A/B testing on the Pagemodo blog. Granted, I was speaking about Facebook posts, but the same concept of A/B testing can be best explained in this excerpt:

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The Internet is a wonderful place filled with information, products, and entertainment. The Internet is also, however, filled with people who really want to rip you off. It’s just the nature of the beast, and you have to take the good with the bad if you want all the benefits of a small business website.

One major concern for entrepreneurs on the web is protecting the images they use on their websites. That’s why we’ve compiled five tips for helping small business website owners protect their intellectual property. Before we get started, it should be noted that there is no sure-fire way to keep your images from being misused – but you can make it a lot harder to do.

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Under Armour Video Still

The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

Communication is Key When Things Go Wrong.
When your business depends on the Internet to function, occasional interruptions are almost inevitable. But whether an outage is caused by hackers, spammers, scammers, or general computer gremlins, it’s important to be transparent. When Facebook went down for about 30 minutes last Friday, the company got the first step of transparency down okay, but fumbled the follow through.

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Wearable Technology Vector

Every day it feels like there is a new trend brewing for us to keep up with. What is the latest news regarding social networks? How can I get the most from my website? And the most popular trend to date, what are the hottest wearable technologies, such as smart watches and fit bracelets (like Nike FuelBand) that I need to compete in my industry?

But it’s Friday, so we thought you could take a little break.

Instead of dwelling on the wearable technology that is most useful or compatible with your business, we thought we could tap into the world of wearable tech that hasn’t been talked about as frequently – the outrageous.

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Today’s example website comes from a user who really knows how to take full advantage of their sitebuilder. Pasadena Media is a nonprofit organization focused on community dialogue in their region of California. They provide public service programming through four TV channels, and provide media training.

What’s great about Pasadena Media’s website is that they manage to provide visitors with a huge amount of information while still maintaining a user-friendly, attractive, and well-organized site. They provide much of this information by taking full advantage of the features and apps available to them through the Webs sitebuilder. Let’s take a closer look at a few:

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The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

Just Can’t Wait? Join The OS X Yosemite Beta Program
While Apple debuted it’s latest operating system in June, it won’t actually release Yosemite until “Fall 2014.” If you’re an avid Apple user and are finding the wait unbearable, take heart; you can always download the preview! All you have to do is sign up for the OS X Yosemite Beta Program, and you can try the new toys out for free.

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Social media facts image

In order to maintain an energetic social media presence and an ambition content posting schedule, sometimes we really need to think that every person who sees and engages with our social posts is a power user; those all-important industry influencers who have the power to make your content go viral.

And while that fantasy can certainly help keep you motivated, it’s important to be aware – even if only in the very back of your mind – that it’s not really the case. Do I say this to dishearten you or rain on your parade? Certainly not. But it is important to be mindful of the need to make every interaction with an influencer on social really count.

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Qualaroo Logo

 

When you find a good new restaurant or store, you share it with your friends, right?

Same goes for us here at Webs! When we come across a great web product, we love to share it with our readers here on the Webs Blog.

A while back, we talked about how you can use surveys to get feedback from your customers, but wouldn’t it be great if those surveys were quicker, easier, and less intrusive?

Qualaroo helps you serve your customers and site visitors better by easily collecting feedback from them on targeted website pages.  The best part of Qualaroo is that your visitors never need to leave your website to respond!  At Webs, we’ve seen that Qualaroo surveys typically get response rates of 3-5%, almost 10 times higher than our normal survey response rate!

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Mobile infographic header

We have already talked about why your small business website should be mobile and tablet optimized. Not to mention, we just rolled out 450 new mobile-friendly themes for you to choose when building through Webs.

So why are you still hesitant to go mobile?

If you just need a little more convincing, the folks over at text marketer got you covered.

After reading stats like “90% of adults have their phone within arm’s reach 24/7” (Nielsen) and “9 out of 10 mobile searches lead to action” (Search Engine Land), we feel the importance of mobile marketing will be hard to ignore.

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