ethics scale vector

We’ve heard the sayings. ‘Character counts,’ ‘manners matter,’ and ‘honesty is the best policy.’ But, what happens when they come into conflict with other phrases like ‘It’s not personal, it’s just business,’ or ‘do what you have to do to get it done?’

Doing a job and being successful can pose a lot of gray areas for people when carrying out ethical actions. And that’s why reflecting on what kind of professional you want and need to be is so important.

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ornament notification

It’s the busiest season of the year – holiday season!

Which not only means the common folk are running around trying to find the best gifts for their friends and loved ones, but also small business owners and entrepreneurs are trying to find ways to stand out in the crowd of marketing messages flooding everyone’s inboxes, televisions, and mailboxes.

More often than not, we have found that the simplest way to do this is to reflect your marketing messages on your website.

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Amazon search bar

Technically, search engine optimization (SEO) is a means of optimizing your website’s ranking in just about any search engine. However, since Google is by far the most popular search engine in the US, most SEO agencies and gurus abide by Google’s standards of SEO best practices. Although the search engine giant is notoriously secretive about the details of their algorithm, they’re open about general best practices such as producing high quality content, good link building, avoid black hat tactics and the like.

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Hipster Nerdy Santa Selfie

‘Tis the season for giving; and with days like Black Friday and Cyber Monday just behind us, we know that you have been scouring the internet for the best gifts for your friends and family.

Now we are sure you are almost done with your holiday gift list (right?), but just in case you haven’t found the right tech gift for the “geeky one” in your life, don’t worry – your search is over!

We present to you the 10 impractical but fantastic tech-related gifts for the nerds on your list:

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Cyber Monday Email Envelope

 

Ever since 2005 when the Monday following Thanksgiving became the blessing/curse that we call Cyber Monday, marketers have done their very best to capitalize on the opportunity – mostly through our inboxes. Before I became one of those marketers myself, I saw the inundation of emails as a bit of a nuisance. Now, I see it as an opportunity.

If you market a small business (which you probably do if you’re reading this blog) you should make sure that today of all days you view your inbox not as a consumer, but as a marketer. If its anything like the Promotions tab of my Gmail account right now, it’s a veritable treasure trove of email marketing dos and don’ts.

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raspberry_header

With the unofficial start of the holiday shopping season coming tomorrow, we thought it would appropriate to kill two birds with one stone and show you a great Webs user website that also has some fantastic gift ideas.

The Little Raspberry is an online shop based in Australia that sells custom and pre-made wall art for the home and for kids and babies’ rooms. They offer designs that are printed and shipped, as well as downloadable prints that you can print for yourself. What’s so great about The Little Raspberry’s website? Let’s see:

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CoverPhoto for Oomph Infographic - 40 Brand Logos with Hidden Messages

It’s no secret that your logo is an extremely important part of your brand.

That is why we have talked at length about this subject on the Webs blog: from choosing the right color, to small business logo design principles, to which tools you can use to design your own logo.

The logos with the most impact are always those that take their design to the next level. They look beyond the aesthetics of the design, and think about how to make the most of negative space or what simple messages they can convey through design to reinforce their brand.

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Top posts on LinkedIn Pulse

We could go on and on about how important content marketing is to any small business marketing plan (and we have). Not only is it a great way to establish yourself/your brand as a thought leader in your industry, it’s also a very effective SEO strategy for boosting your rank on search engines. One of the big reasons content marketing is great for SEO is that it creates links back to your website from other places – social media, other people writing and referencing you, etc. These inbound links from other domains are very valuable for signaling to Google that your website is legitimate and important.

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Bird in Cage Vector

There has been a lot of chatter around the internet the last couple of months surrounding a big change for Twitter come 2015.

If you’ve missed the buzz, keep calm and read on!

In September, Twitter CFO Anthony Noto was quoted by WSJ stating the current Twitter feed is organized in reverse chronological order and, “isn’t the most relevant experience for a user.” And “Putting [that] content in front of the person at that moment in time is a way to organize that content better.”

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How to be a good boss infographic crop

In the past, we have reminded small business owners that a happy employee means a successful business. This included providing information about a healthy and productive workspace with standing desks and natural light; as well as sharing the top motivators for employees to stay at a company.

Now, Infographic Journal has reminded us in their latest infographic that reflecting on yourself as a boss can be just as important for business success as a review of your employees’ happiness.

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