website dos and donts cover image

You may be starting to think about updating your website for the holidays and the New Year…

But before you get started, do you know the factors of web design to help you build your best small business website?

WeddingWire did you a favor and created a great do’s and don’ts infographic list to check (and check it twice) as you look to improve your small business website this season.

Our top three favorite do’s and don’ts are:

Do’s:

  1. Do use easy-to-read and simple colors and fonts
  2. Do create navigation bar and bucket your content by theme
  3. Do add your business reviews to your website homepage

Don’ts:

  1. Don’t make it hard for visitors to find what they are looking for or they will leave within 10 seconds
  2. Don’t underestimate the power of strong SEO
  3. Don’t forget to test what your website looks like on mobile

For the full list, take a look at the infographic below, and tell us your favorites in the comments!

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Thanksgiving Cover Photo

Dear Webs Users,

As you’re preparing for Small Business Saturday and other holidays, we wanted to take the time to thank you for your loyalty to Webs! We’re happy you have chosen to trust your small business with us, and we hope you have a happy and successful holiday season.

Since this can be a stressful time of the year, please enjoy the cartoon below to bring a little laughter to your day.

 

Happy Thanksgiving!

Love,
The Webs Team

About the Author: Deanna Zaucha is the Senior Content Marketing Specialist for Webs and Pagemodo, and also manages their social media presence. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog, Pagemodo Blog, and Twitter.

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Small Business Saturday Promo Page

Small Business Saturday 2015 is Saturday, November 28th! If you are unfamiliar with the event, think of it as the Black Friday for your small business. In other words, it is a day for communities all around the nation to show their love for small businesses, just like yours!

In 2014, 88 million people shopped small on Small Business Saturday. To prepare for a monumental day of traffic and sales for your small business, there are three ways you can participate and make the most out of the occasion:

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business-productivity

Whether your business goal is to be a best-kept-secret restaurant or the next big tech startup, you can learn a lot from the highly successful people who came before you. It might be hard to imagine now, but someday your fledgling enterprise could be booming – and you could be really busy. Establishing good habits now will lead to greater productivity and satisfaction as your business grows and changes.

With that in mind, we scoured the internet to find some sage advice for you today. Let’s take a look at 10 habits and philosophies of successful businesspeople and leaders that you can take with you on your journey to bigger and better:

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photography header 2

If you ask any designer about the main elements to be considered for successful web design, they will most likely mention the quality of the images used as one of the main components.

There is some undeniable truth to this – high quality photography not only demonstrates the skill and care of the website owner (even if the pictures aren’t theirs), they also help with the promotion process if, by chance, the website you’re editing is focused on selling products and services or reviewing already existing products.

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Productivity Workforce Photo

If you’re a business owner or a manager, chances are you’re always looking for ways to boost productivity. Even the best staff in the world has plenty of shortcomings. Below, we’ll discuss six terrific ways that you can start working to create a more productive workforce immediately.

Leverage Freelancers
Your organization has lots of important strengths, but it also has many ways to improve. Nothing says that you need to overcome these obstacles with internal staff, though. More and more often, companies are turning to freelancers to fill gaps instead of hiring full-time staff.

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Holiday Shopping Infographic Cover Photo

We are just a little over a week away from Halloween weekend, which means one thing: it’s time to talk about holiday marketing!

Not what you were expecting?

Google did a lot of research into some trends seen during the 2014 holiday season, and found that 48% of holiday shoppers did a majority of their shopping on or before Cyber Monday; and a quarter of shoppers asked did some shopping before Halloween.

Not surprisingly, 78% did that holiday shopping research online and 40% successfully purchased. We can only assume this percentage will grow this year. In which case, we urge you to prepare your website for the holiday rush!

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holiday_email_marketing_tips

With Instagram, Snapchat, Periscope and more eating up all the virtual column inches these days, good old email marketing doesn’t get a lot of attention anymore. Everyone is so worried about whether or not they’re live-tweeting, self-broadcasting, and keeping up with all the other ‘shoulds’ of modern marketing that they forget to perfect their strategy on what remains one of the most effective platforms – email!

With the holidays just around the corner, now is an incredibly important time to optimize your marketing efforts – especially if you sell things online. Even if you don’t, email is a great way to bring people in to your physical store and keep your brand top of mind as people are filling out their holiday gift lists.

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18-essential-entrepreneur-mantras_cover

Whether you’re just starting to think about striking out on your own, or you’ve been running your own shop for years, everybody needs a little extra motivation sometimes. It can take the form of advice from experts on social media, words to live by from inspiring figures, or an infographic that combines the two!

The graphic below from human resources solutions company Cornerstone brings together 18 mantras that can help prepare you for success or pull you out of a post-setback slump. Use the insights below for yourself, or consider engaging your own following by turning the quotes you see here into eye-catching social media graphics.

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UX design vector

We’ve talked about how web design is essential to building a better small business website, but the power behind web design is fueled by what you want your user to experience.

Allow us to introduce you to User Experience (UX) design.

UX combines usability (the extent to which a product can be used to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use) and the user’s emotions and perceptions to drive the success of a site.

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