When you build your own website with user-friendly tools (like Webs, of course) it’s easy create a good website. But what takes a website from good to great? A cohesive, thoughtful brand represented throughout the site experience. A great example of this comes from today’s Webs user example site, The Foresters.

The Foresters is a pop punk band made up of three teenage brothers from Bethany Connecticut. Evan, Hayden, and Liam Nork have just released their third album, Sun Songs, which we thoroughly enjoyed listening to on their website!

Unlock Productivity vector

You’ve failed at being in two places at once, growing that third hand, and having the memory of a full-grown elephant; but on the bright side, some productivity hacks exist that can help your small business thrive in its natural busy and stressful environment.

So take a deep breath, and count to eight to start using these eight productivity tips as soon as you can!

1. Complete your least desirable tasks first
There’s nothing quite like the sensation of crossing something off of your to-do list. But, the tasks that have been sitting on that list for days (cough, weeks) are the most satisfying to eliminate. Imagine if you made an effort to do those tasks FIRST, you will feel more productive instantly.

Word of Mouth Advocate

Your loyal satisfied customers are the ones that help keep you in business through their return visits and customer referrals. For that reason, they should also be your biggest brand advocates. With the right strategy, you can turn your most loyal customers into your top social influencers.

The satisfied customer is like a secret weapon in your marketing campaign. Once they’ve agreed to be a brand advocate, you suddenly have a train of word of mouth advertising that can generate you more leads than any of your other advertising campaigns. In fact, 80 percent of people are likely to use word of mouth to influence their purchasing decisions. Leveraging satisfied customers allows you to spread the good word about your brand in a way that your customer base can relate.

Small Business Exposure Vector

Getting off the ground as a new small business is a challenge all its own. Sure, you’ve got great products and a solid business plan. You’ve got the passion and the drive to succeed. But marketing your small business is absolutely vital for sustained growth, and especially when you are just starting out. You simply can’t expect customers or clients to find you unless you’re getting your business in front of them.

Here are a few tips each new business should consider for getting that exposure:

Webs Local Listings

Search Engine Optimization (SEO) is a skill that many small business owners work hard to master. Not only do they want people to find their small business website, but they want potential customers to see their location, store hours, social media profiles, and any other web presence that will convince customers to do business with them instead of a competitor.

One of the best ways to reach SEO success with minimal effort is to perfect your business’ local listing. If you need some background, we have written a number of articles on this topic:

Flip Number Tally

The evolution of content marketing has been entertaining to watch. We’re currently experiencing a permanent shift away from static, traditional content and towards fresh, interactive content. While blog articles will always be the bread and butter of corporate content strategies, many brands have complemented this standard with more engaging mediums like infographics and video. However, there’s still a form of content marketing that very few brands are aware of and it’s called interactive content.


While big box brands may have the budget to reach a national audience, small businesses have a distinct advantage on the local stage. Not only are people gravitating more and more toward local businesses (48% plan to increase local patronage), these smaller brands are able to leverage local search listings more effectively if they know what to do.

If the hipster movement has taught us nothing else, it’s that people want the things they eat, the clothes they wear, and the places they shop to say something about them as individuals. In that environment, the local business will beat out a national chain in local search results any day. Take advantage of that starting point by making the most of your local listing. How? Check out this research and infographic from Google:

Happy Tricks Cover Image

Happy Hump Day, Webs readers!

To help you get through the rest of the week, we thought we would pass on Mashable’s 15 magical tips to make you happy throughout your work day!

Bringing a few desk gadgets that you love to the office can do wonders for productivity. It is also just a nice stress reliever to reach for your computer mouse and accidentally grab the toy stuffed manatee you brought from home that reminds you of your kids.

You’ve made your desk feel like home, and sometimes it is hard to get away from it. Taking a walk is a good option to clear your mind if you reach a writer’s block or if you just want to work a little exercise into your day. Moving to a standing desk is also a good option if you don’t have ten minutes to spare.

Google Search Engine Optimization 101

By the time you are done reading this sentence, Google’s search engine will have completed over 300,000 queries, each one containing unique webpages, advertisements, photos, and other information.  The sheer computing power of Google can be mind-boggling, yet the typical user never asks the simple question, “How does Google work?”

Organic Search
All search engines, whether it’s Google, Bing, or Yahoo, work in similar ways. In order to find relevant material associated with a search term, the engine deploys their army of automated robots (software programs) to browse through billions of individual links.  If a link is seen by a robot, its on-page content, link information, and page titles are stored in a massive index. When a search is conducted, Google’s bots return to those indices and look for webpages that contain the search term. Google then considers over 200 factors to determine a webpage’s relevance and popularity. These factors include:

Web Design Vector

When starting to build your small business website, all of the pieces that go into properly executing your business online can be quite overwhelming.

From vision, to fonts, to imagery, we consulted our in-house web design expert, Justin, to bring you the five factors to focus on when designing your small business website:

1. Come with a GOAL in mind
It’s always a good idea to know what you want for your website before you start designing.

Is the goal of your site to sell something, generate leads, show off your portfolio, or just display your business hours? Once you establish this goal, you can start crafting the content of the site around it. If you’re an artist showing your work, focus on your art and include nice imagery. If you’re advertising a store front, have your contact information and hours of operation front and center.



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