LinkedIn tips

We’ve talked before about creating a LinkedIn Showcase Page for your small business. And what that’s definitely an important milestone in any business’s marketing evolution, what about the entrepreneur who started it? In many cases, businesses start out as one person offering a product or service – like a photographer, accountant, blogger, or a wedding planner. In these cases, the first step might be to make the most of something you should already have: your personal LinkedIn Profile.

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Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits, so you don’t have to.

This Week’s Stories:

Facebook Experiment Raises Privacy Concerns
Everyone’s favorite (maybe) social network found itself in a bit of hot water recently over an experiment conducted back in 2012. The test involved tinkering with News Feed content of two groups of users, showing more negative content to one, and more positive content to the other, according to Mashable. The details of the situation are being investigated by the Information Commissioner’s Office (ICO), but one item of concern is that the users involved in this experiment were not made aware that they were taking part – but they might not have needed to be. As Facebook users, we all agree to certain terms of service, among them that Facebook has the right to use our data for analysis, testing, and research.

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Repeat business graphic

Businesses that generate 40% or more of their sales with repeat customers have almost 50% higher revenue than companies with low levels of repeat business. So how do you get your customers to come back? Here are six ways to drive up your repeat business percentage.

Encourage an Initial High-Dollar Purchase
According to market analytics company SumAll, there is a direct correlation between the dollar amount of a customer’s first purchase and the probability they will return to buy from you again. You see this principle in action with cosmetics companies, for example.

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Google plus 3rd birthday banner

Since its inception in 2011, there has been a lot of chatter surrounding the sustainability of the Google+ platform; especially in the shadow of the older social network, Facebook. While there have been more critics than cheerleaders, we have always believed it is important to know a bit about every social platform, figure out if it is right for your business, and be a wizard on the ones you pursue.

Today we’re recognizing the 3rd birthday of Google+ (June 28, 2014) with a look back in time. So Happy Birthday, Google+, let’s compare then (2011) and now (2014) and see what you have given us over the last three years!

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Business charts and graphs

We’ve talked before here on the blog about how to address a planned price increase with your customers. But what about the rate hikes that weren’t your idea?

This comes to mind as Washington, DC prepares to implement a controversial new sales tax on wellness-related businesses in the District. The so-called “Yoga Tax” will add 5.75% sales tax onto the fees for businesses like gyms, yoga studios, tanning salons, and water delivery services starting October 1st, 2014. This, understandably, has business owners in DC concerned. Supporters of the new tax are quick to point out that DC is also lowering business income taxes at the same time, suggesting that what business owners may lose in memberships, they will make up for in tax savings.

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The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

Facebook Releases Slingshot App
Facebook’s much-rumored answer to Snapchat is finally here – and not all that much like Snapchat. Sure, Slingshot lets you casually share candid moments with friends, but Slingshot is more different from Snapchat than it is similar. Here are a few key features of the new app:

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new_photo_galleries

It’s a well-known fact that eye-catching imagery is an important part of any successful website. But beautiful images are not the whole story – the presentation of your images can make or break the overall effect. With that in mind, we recently took a step back and rebuilt Image Galleries in the Webs Sitebuilder from the ground up.

With the new Photo Gallery Module, site admins can pull entire groups of photos into their sites and manage all of their image settings in one place. This module can be added to any page where other builder modules are found today, and it can take your website to a whole new level.

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Happy employees

Following up on last week’s blog post about productivity hacks, today we’re featuring a handy infographic that might just help you turn your workday frown upside down.

Created by commercial furniture provider CMD, this graphic offers advice to help workers maintain a positive attitude throughout the day. These tips should also be observed by business owners who are responsible for employees of their own.

Ideas found below include avoiding office politics, using holidays more effectively, and trying walking meetings.

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Time and calendar icons

Friday afternoon just feels like an appropriate time to publish a post about productivity, doesn’t it? Today’s article features tips and advice from Chris Bailey, writer of A Year of Productivity. This fantastically helpful blog offers all kinds of things the author learned during the yearlong experiment he conducted after graduating from business school. The blog is definitely worth perusing, but today we’re going to look productivity tips from the article 100 time, energy, and attention hacks to be more productive. 

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