Greening Your Business for Earth Day

Unless you live under a rock, you are surely aware that global warming has become a growing concern all around the world. The proof is right before our eyes in the daily news: heat waves, drought, freak storms, polar ice caps melting, etc. Most of us are not scientists who …
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Example Site Wednesday: Special Earth Day Edition

Happy Example Site Wednesday Everyone! With International Earth Day just a few days away, we thought it would be amazing to showcase one of our websites that is helping to save our beautiful earth! Our Example Site Wednesday comes from Simply Birgit that provides organic, raw and fair trade skin …
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Tips for Authentically Branding Small Business Websites

All businesses, big or small, greatly benefit from creating a strong brand. Not familiar with what branding is? The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group …
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Example Site Wednesday: Boogiebabys + Tips to Enhance the Appeal of Your Products

Happy Example Site Wednesday! This Wednesday we are bringing to you a delectable website that features a successful family oriented business that strives to make the world a beautiful place with each creation. Boogiebabys makes personalized hand-crafted, wedding cake toppers, decorative figurines, wall letters, name plaques and keepsake decorative greeting …
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Example Site Wednesday: Adventure Maine + Website Enhancement Tips

This Wednesday we are going to be featuring an adventurous website that shows how you can utilize inbound links to drive your website traffic. Our featured website is Adventure Maine, where you can go to find out the many attractions Maine has to offer. This website is chock full of …
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How to Handle the Audit of Your Small Business [Infographic]

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Small businesses in the United States always have to make sure that they file taxes in a correct and legal manner. According to the latest data, the odds of being audited if you are a small business owner are against you. Small business owners are 30% more likely to be …
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How to Use Pinterest to Promote Your Small Business

Don’t look now but there is another hot shot social media site out here. Pinterest is the name and pin-boards is its game. The beauty of this service is its ability to bring many diverse people together not through words but visual boards. Users on Pinterest rave about the ease …
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Example Site Wednesday: The Bead Place + Tips to boost your e-commerce website

It’s WEDNESDAY and that means…. (HMMMMM…) YES you guessed it!  Example Site Wednesday! Today we present to you http://www.beadplace.net/ , where you can always find the perfect accessory for every occasion.  “More than seven out of 10 internet users are online buyers” –EMarketer.com What makes The Bead Place such a wonderful …
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About Us page: checklist for a successful website

The “About Us” section of your website should provide in-depth information about yourself, the website creator, and the purpose of your small business (if applicable). According to SmashingMagazine.com, “the about me page is one of the most overlooked pages in development, but highest ranked page on many websites”. Since this …
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Entrepreneurs in Today’s World [Infographic]

The landscape of business owners has changed drastically over the years. The following infographic provides a historic snapshot of this change from 1960s to present day. Key Trends: 75% of America’s private sector workers is made up of small businesses Business ownership is no longer confined to a specific  age …
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