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Sometimes when a well-established company decides to take a new direction, the change is so natural that you almost can remember what it was like before. Sometimes, however, the change can feel disjointed, and loyal customers almost feel offended by the departure. The difference between these two scenarios? Good brand management.

When I first read a case study about Starbucks’ decision to test beer, wine, and dinner foods in certain markets, I was skeptical…for about 2 minutes. But once I took a beat to think about the Starbucks READ MORE

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The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

1. Find your first tweet (or someone else’s).
Last week in celebration of it’s 8th birthday, Twitter released a fun tool to locate the very first tweet sent out from your Twitter account. You can use it to see what you said when you first began your Twitter journey, or to see the auspicious (or inauspicious) beginnings of a famous tweeter. Once you find your first tweet, you can join the conversation by tweeting it out along with the hashtag, #FirstTweet. Read more on Twitter >>

2. Everybody calm down, the teens are still using Facebook.
In contrast with all of the recent hubbub about how teens are abandoning Facebook in droves, Tom Webster of READ MORE

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It’s an overcast Friday afternoon just after lunch, so this seems like an appropriate time to talk about boosting your productivity. It’s also a great time to scour the web for great infographics, like the one you’ll find below from Middlesex University in London. Many of the university’s graduates go on to start small businesses, so to lend them a helping hand, the school created a collection of their favorite (sorry, favourite, this is from London) apps that can make life simpler for small businesses.

There are READ MORE

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It’s a pretty gloomy day here in Silver Spring, MD, but what better way to brighten things up than to check out a website full of puppies! Today’s Webs user example site comes from BehaviorWorks Dog Training & Behavior Specialists, which has 5 locations around Wisconsin.

This polished and energetic website has a lot going for it. First, there’s a great header that clearly brands the business and offers contact information right up front. Next is the navigation, which is robust and user-friendly.

The third thing you’ll find – but probably the first thing READ MORE

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We’ve talked about the concept of Content Marketing a lot lately. How creating and sharing relevant content can boost your web traffic, what kinds of content you can put out onto the web, and some examples of brands that are doing a great job. Today we’re going to look at a few companies that have taken content marketing to a whole new place – with branded mobile apps.

How does this apply to your small business? While it is certainly true that highly complex, flashy mobile apps can require a bit of an investment, the DIY mobile app scene has come a long way, and today there are a number of great options for small READ MORE

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Over the past few weeks, we’ve talked on the Pagemodo blog about how to build a social media brand that matches your business and how to optimize your social media strategy to gain the most followers, shares, likes, and ultimately the most customers.

Once you’ve built a strong foundation of followers on Facebook and Twitter, it’s time to take a look at who these people are:

  • Do they match your typical customer profile (Gender, Age, and Location)?
  • Or, do these social media followers look much different?

Wouldn’t it be great to know which of these followers are the most valuable or has the most influence over other prospect customers just like them?  Thanks to simple-to-use tools from Social Rank and Klout, you can!

1. Find Your Top Influencer(s)

Start by using Social Rank to quickly READ MORE

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When we talk about what makes a successful website, one of the themes we always come back to is fresh, up-to-date content. It keeps your visitors engaged, helps your site constantly improve, and signals to search engines that your site it active and should be ranked more highly.

But knowing you need to update your site regularly and actually making the time to sit down and do it are very different things.

Maybe you’re a procrastinator, or maybe you’re just incredibly busy running your small business. Either way, it’s easy to READ MORE

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Today’s article comes from Deanna Zaucha, Webs Retention Marketing Coordinator. 

In business, we are bombarded by the importance of “Big Data”. How we must strive to collect, analyze, and use it to make strategic business decisions. Amazon paved the way with predicting our purchase desires in the email inbox, and now we see it in production in a relative newcomer, Netflix.

Netflix, for those who may not be up to date on this whole “Internet” thing, is an on-demand Internet streaming service available with your $7.99 READ MORE

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Wouldn’t it be great if there was a tool that could help you get your social and traditional marketing done quickly, easily, and inexpensively? If you said ‘yes’ (which surely you did), then today is a happy day indeed.

Over on the Pagemodo blog this week, we announced the latest release of the Post Designer tool, which is jam-packed with new features that make creating and sharing pro-quality graphics even easier – and it’s free! In addition to great enhancements like a newly designed interface, new themes, vector shapes READ MORE

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Today’s post comes from Webs’ Lead Analyst, Alex Mitchell.

In the past year, you may have noticed that acquisitions by the Tech Giants have really picked up.  These acquisitions by Apple, Amazon, Google, Yahoo, and Facebook are usually made for several key reasons: Talent, Technology, and/or Customers.

Facebook’s monumental acquisition of mobile-messaging service WhatsApp for $19B several weeks ago was primarily to acquire WhatApp’s user population of over 450 million.  Even more incredible than this enormous user population is how rapidly the service has grown.

Given this record-breaking acquisition, we thought it was important to share just how READ MORE

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