For the rest of the month of February here on the Webs blog, we’re going to be talking about Search Engine Optimization, and how it can make all the difference in the success of your small business website. But, being that today is the day after the Super Bowl, we’re aware that your small business marketing mojo might not be at 100%.

So how can you feel like a good marketer and still keep the celebration (or wound-licking) going? A Super Bowl ad roundup, of course. Luckily, Mashable has put together a handy slideshow with the big ads from the big game all in one place.

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There was a time not too long ago when people thought of blogs and websites as two distinctly different things. The purpose of a website was to promote products and services and provide static information. A blog was a type of website that featured articles or journal-like entries that people would bookmark or subscribe to and read periodically.

Today, websites and blogs have a much closer relationship, and frequently occupy the same space. A blog has become an invaluable tool for driving traffic, and therefore has become a permanent fixture of an increasing number of small business websites.

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Website trends are just like fashion. Each year, new styles come in and old looks become quickly outdated. On the web, this can have a big impact on your business’ ability to stay competitive and attract new customers.

With this in mind, we’ve pulled together some of the biggest emerging trends for 2013 – in both form and function – to help you stay ahead of the game and grow your business all year long.

A few key takeaways from the infographic below:

1. Mobile browsing on tablets and smartphones continues to grow by leaps and bounds. Responsive design — websites that self-adjust for different screens — will be big.

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Since we began this week talking about user-friendly website navigation in our How To Make a Website series, it’s only fitting that today’s Webs user Example Site should set, well, a good example.

RentMatrix, an online rental payment solution, has a clean and easy to navigate website that provides plenty of information in an organized fashion. There are a number of things going right with their navigation:

First, there are just 6 options to click on, and only one level of navigation. As we said in Monday’s blog post, multiple navigation levels can be a great way to organize and prioritize information for visitors if you have a lot of it. However, if you can slim down your content to fit on just a primary level, it’s much easier for visitors to see what’s available at a glance.

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Our series on building a website continues! Last time we talked we broke down the pieces of a website, and today we are diving into one of the most important: your site’s navigation.

Good, intuitive navigation is arguably the most important element of a successful website. If visitors come to your website and they’re unable to find what they want, they’re going to leave, and all the splashy homepages and cool graphics in the world won’t bring them back

So today we’re going to talk about the basic Dos and Don’ts of user-friendly web navigation for your personal or small business website.

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The turning over of the calendar always seems to fill people with renewed motivation. With that in mind, today’s Example Site Wednesday features two ways great ways to spark your creativity and inspire you to make your website even better. Let’s make the most of that New Year glow!

The New Webs Inspiration Gallery
If you’re feeling stumped on how to build a better website, a great first stop is the new Webs Inspiration Gallery. Here you’ll find some beautiful websites built by our own team using Webs’ powerful SiteBuilder3. Not only will it show you what is possible, but also step-by-step videos of how some of the sites were built!

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With the New Year just around the corner, it’s time to get serious about a resolution to make your small business website a success. Not sure where to start? You’re in luck! We’ve made a list (and checked it twice) to help you get on track for your business’s best year yet.

1. Get a custom domain name. We don’t mean to harp, but this is a big one. Having your own domain shows customers that you take your business seriously, and they should too.

2. Create a custom email address. Another benefit of having your own domain name is the ability to have a custom email address, like email @ mybusiness.com. Do you want your customers hearing from your old Hotmail address? Probably not.

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Whether you have a brick and mortar store or offer a personal service, your small business needs a presence on the web. Even if you have no plans to consider e-commerce, there are still plenty of other reasons to build a website. What are they? Glad you asked:

1. Wait, why aren’t you considering e-commerce? While it’s true that online sales are not suited for everyone, you should at least think about the option for a moment. More and more, consumers are turning to the internet for their shopping needs to avoid lines, get products from companies out of their driving radius, and find more options. Don’t sell a physical product? Maybe gift certificates for your services are in order. Even if you decide it’s not for you, a web store is an option that you should consider.

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Our series on starting a small business continues with a discussion about identifying your brand’s target audience.

As the old adage goes, you can’t please all the people all the time. So, it’s best to focus your resources on pleasing the right people as often as possible. The best way to do this is to identify your business’s audience right off the bat.

Now that you’ve named your company, found some small business financing, and branded yourself with a great tagline, it’s time to talk about who you think is going to buy your products.

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Limited time: Save 40% on a new Webs package with the code WEBSBLOG40 at checkout! Click here.

What is a Facebook Like Box?
Essentially, it is a way to encourage Facebook users to like your page by showing them on your website who is already connected with you, and what kind of things you post. According to Facebook:

“The Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website. The Like Box enables users to:
– See how many users already like this Page, and which of their friends like it
– Read recent posts from the Page
– Like the Page with one click, without needing to visit the Page”

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