Naming your business can be one of the most challenging pieces of launching a business. There is so much equity tied up in a name, how it correlates with your logo, and the emotions and connotations it stimulates from its audience. One can easily fall down the rabbit hole while trying to pick the perfect name.
Fortunately, we’re here to help! There are a few tried-and-true tips to narrow your search and come up with a long-standing name for your business. While many of you already have a business name, you may be considering a rebrand or renaming, and these tips apply to you, too.