Promotion, one element of your marketing mix, is the set of tactics business owners and marketers use to achieve a defined goal for the business or brand. And whether your next promotion is digital (a contest, a landing page on your website, an email) or print (brochures, a postcard mailing, …
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Our roundup of useful tools for your small business toolkit continues today with a walk on the practical side. If there are two things that small businesses are short on – almost by definition – it’s time and space. That’s why it’s important to have great tools on hand to …
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Our series on tools for small business owners continues this fine Monday with some options for editing your own images. The importance of great imagery for your website and printed materials can’t be overstated. Images are a great way to draw visitors and prospective customers in and show them something …
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One of the great things about featuring Webs user example sites as long as we have been is that we get to see how they change over time. Once such example comes to us today from Kim & Ellory’s Kitchen, a personal chef and catering service run by a husband …
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Now that you’re familiar with the concept of SEO and what it does, it’s time to build upon that foundation. Part two of this series aims to show you just how critical SEO is to your online success by discussing its benefits. If you didn’t get the opportunity to read …
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Our series on How To Make a Website has come to an end, so it’s time for our next topic. Being that it’s February, it seems only appropriate that we take some time to talk about those three little words… No, not those three little words. We’re talking about Search …
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For the rest of the month of February here on the Webs blog, we’re going to be talking about Search Engine Optimization, and how it can make all the difference in the success of your small business website. But, being that today is the day after the Super Bowl, we’re …
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There was a time not too long ago when people thought of blogs and websites as two distinctly different things. The purpose of a website was to promote products and services and provide static information. A blog was a type of website that featured articles or journal-like entries that people …
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Website trends are just like fashion. Each year, new styles come in and old looks become quickly outdated. On the web, this can have a big impact on your business’ ability to stay competitive and attract new customers. With this in mind, we’ve pulled together some of the biggest emerging …
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Since we began this week talking about user-friendly website navigation in our How To Make a Website series, it’s only fitting that today’s Webs user Example Site should set, well, a good example. RentMatrix, an online rental payment solution, has a clean and easy to navigate website that provides plenty …
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