It’s an overcast Friday afternoon just after lunch, so this seems like an appropriate time to talk about boosting your productivity. It’s also a great time to scour the web for great infographics, like the one you’ll find below from Middlesex University in London. Many of the university’s graduates go on to start small businesses, […]

Today’s article is a follow up on Monday’s post in which Webs’ Acquisition Marketing Coordinator Laura Kranz provided an introduction to affiliate marketing for small businesses. Even if you’ve considered the affiliate marketing channel as a possible tactic for promoting a business, you might never have thought about how you could bring in extra income […]

During the month of September here on the Webs blog, we’re going to be talking about leveraging local marketing opportunities for your small business. We’ll kick things off today (and Friday) with one of the single most important things you can do if you are the owner of a brick-and-mortar operation: setting your company up […]

Do you ever wish there was an effective and efficient marketing strategy out there that could bring you new customers while at the same time building loyalty with your current ones? Poof — wish granted. Referral marketing is a seriously underutilized method of driving traffic and revenue by small businesses, likely because of their limited […]

Admittedly, the marketing strategy of offering a rewards program is nothing new. But as with the success or failure of many tactics, it’s all in the execution.  You will likely get some benefit from a generic ‘refer a friend’ or ‘spend more, save more’ type of program, but to really maximize your rewards program ROI, […]

In keeping with this month’s theme of trends and inspiration, today’s example site was chosen for its great use of a major trend in marketing right now: content marketing. Content marketing is a strategy that involves creating and sharing various types of content (articles, photos, whitepapers, etc.) with the goal of boosting SEO, driving traffic, […]

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