Project Loon

In the most recent Google I/O Conference a lot of new and exciting technology was announced to be hitting the internets in the coming months. One particular piece of tech that was touched on, and is of particular interest to all of us in the website world, was Project Loon.

Why Project Loon?
Everyday, digital marketers take advantage of their opportunity to reach a wide audience of people with the power of the internet. But did you know that two-thirds of the world’s population does not have Internet access? By taking interest and understanding Project Loon, you will see how the innovative minds over at Google are trying to close that gap of unconnected people.

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Webs Stats Cover Image

We know we don’t have to stress the importance of driving web traffic for our loyal Webs users. Your website supports your livelihood, and all of the digital marketing you do is an effort to bolster your website success.

That’s why we created a website analytics tool to monitor your site traffic to support your needs.

Of course, we are talking about Stats.

If you’re a free user, you have probably visited the pageviews section to analyze how many visits you get over time. But in this post, we’re going to dive deeper to show all you can discover as a Premium user.

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Smart Watch Vector

The much-anticipated release of the Apple Watch has come and gone. However, reviews are still piling in to determine which apps for the watch are worth the download.

We found a comprehensive list of Apple Watch apps which describe all 63 available currently for download, but we thought we would highlight the 6 that we thought were handy for the small business owner.

1. Evernote
As one of the most-used business apps already, Evernote provides a way for Apple Watch users to access their account to dictate notes, check off tasks, and get reminders. One of the most interesting features is the ability to search through the app by voice (using the microphone on the watch).

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innovateher cover photo

Today at The Washington Post in Washington, D.C., there was a gathering of 14 entrepreneurs pitching their ideas to an esteemed panel of four judges. The event, InnovateHer, was the final Small Business Week event put on by the U.S. Small Business Administration (SBA).

The purpose was to identify ways to help women and their families by providing a product, service, or technology.

As I first entered the venue, I could tell that the energy was high. The finalists were buzzing with last minute preparations, and onlookers were anxious to hear their presentations.

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SBA.gov - National Small Business Week Cover

Happy Monday! This week (May 4-May 8) is one of our favorite weeks of the year: National Small Business Week.

Since 1963, the President of the United States has issued a proclamation announcing National Small Business Week to recognize the hardworking small business owners and entrepreneurs of America.

Did you know that more than half of Americans either own or work for a small business? And that every two out of three new jobs created each year is provided by small businesses?

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Start a Startup Screenshot Infographic

There are many factors determining how likely your startup is to grow, but which factors are the most important for you to succeed?

If you have ever undertaken this venture, the complexities of getting your startup off the ground will look familiar in this flowchart shared by Flowing Data representing how it feels to work with the technology and investment group, HackFwd.

The important thing to remember from this graphic is that no matter the distraction (De Lorean test drives to 1984, teaching werewolves C++, or a few beers with friends) the foundation of your startup succeeding is hard work.

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Coding Vector

About a month ago I attended the OWN IT Summit at Georgetown University. The emphasis of the one-day conference was on how women can “own it” in any industry of interest by facilitating conversation between female leaders and millennials. The brilliance of the program is that it is fully administered by the undergraduates at Georgetown.

During the ‘Innovation Panel’ held between columnist Kara Swisher, fashionista Maddy Maxey, former eBay CMO Richelle Parham, and technologist Anthea Watson Strong, they mentioned an all-female hackathon occurring in the DC area.

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Magnifying Glass Trends

Scanning thousands of websites to try and understand daily industry trends is not how a busy small business owner or entrepreneur should be spending their time.

That’s why we gathered the top 14 sites with the best coverage of news and trends to minimize your search time and assist in your imminent success.

1. TechCrunch
Follow every company, from startup to NASDAQ-100, and all of the technology and innovations they share with the world. It is a great place to form new ideas and be inspired by like-minded individuals.

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Toolkit Cover Image

Social Media Marketing can be a challenging (and very time consuming) job.  Between finding sharable content, writing high quality blog posts, engaging with your followers, and scheduling posts on all major social platforms, you could drive yourself crazy!

That’s why we’ve put together a list of 16 social media marketing tools that will keep you sane AND reduce the amount of time you spend managing a successful social media presence for yourself or your clients.

Enjoy!

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10 Benefits of Digital Marketing Cover Photo

We have done our homework on the topic of digital marketing.

We surveyed 2,200 small business owners in the United States, and found that 63% are currently using digital products as part of their overall marketing strategy. We have shared how to integrate digital coupons, videos, and even GIFs into your marketing campaigns.

Yet no matter the amount of digital articles we have written, we are still finding ourselves wanting to demonstrate the pertinence of businesses going digital.

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