Content marketing has become synonymous with successful businesses over the past few years. However, it remains an anomaly to many. Today, we’re going to dive into what content marketing is and how it can significantly impact your small business. Let’s start with the basics.
What is content marketing?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action,” according to the Content Marketing Institute.