Monthly agenda with sticky notes and pencil

Congratulations! You’ve successfully set up social media accounts for your business and are gaining followers and increasing engagement daily. Your hard work is paying off, but do you feel like social media management is becoming a full-time job, on top of running your small business? With the numerous platforms available, all which have different functionalities and requirements – cue Twitter’s 140 character limit for tweets – it can be a cumbersome undertaking. You may find that you spend a shocking amount of time on this one piece of your business. If you’re nodding your head in agreement, then keep reading!

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Smartphones with message icons swirling around

As small business owners, you know that networking is of utmost importance to building your business and credibility. Word of mouth endorsements are invaluable and you never know the connections you will make at an event or during an online networking hour. Yet, as a small business owner, attending hours-long events to establish relationships and potential partners is just not part of your daily routine because they’re a major drain on your most precious resource: time. Luckily in this fast-paced digital age, there are a number of professional networking apps that help you to network effectively on your own time.

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Gold medal with ribbon

Customer experience (CX) has become a hot topic over the past few years and with good reason. Superior customer service is no longer a primary requirement for attracting and retaining customers. The customer’s experience must be stellar, memorable, and positive in order to provide the traction previously supplied by white glove customer service. How the customer is left feeling dictates their impression of a brand and impacts whether or not they will return to the business. “When people make purchases today, they want that purchase to make them feel a certain way,” says Daniel Newman, President of Broadsuite.

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National Small Business Week Poster

The second biggest holiday in the Small Business world is coming up in just about a month, and it’s time to start planning how you can get involved. National Small Business Week takes place May 1st -7th here in the U.S., and this year’s theme is “Dream Big, Start Small.”

Created by the U.S. Small Business Administration (SBA) back in 1963, National Small Business Week provides:

“An opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and other from across the nation.” (SBA)

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Organizer

We’re all guilty of it: toggling between screens and applications; answering emails while talking to someone on speakerphone. These are normal daily activities that eat away at our productivity. The ability to focus on a singular task has become a novel idea; we have forgotten the importance of paying attention to one thing at a time and having complete focus. With increasing responsibilities and deliverables, the average person has resorted to ‘multitasking’ all the time. It is so common that it doesn’t even seem like multitasking anymore.

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2015 Recap for 2016

We are only one day away from 2016, which means that we have become a bit nostalgic about the last year of content we have created for you.

In a digital world, tips, tricks, and tools are often being changed, updated, or have disappeared. However, we think the following articles we’ve written about web design, digital marketing, SEO, branding, and your small business growth this year will be helpful in preparing you for a happy and successful 2016.

So to get ready for the year ahead, dive in, and reflect on what we’ve learned from 2015:

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Small Business - MyCase Infographic Cover Image

You know just how important websites are to your small business. But did you know that a third of small business owners maintain their websites themselves?

When creating your own website it is important to stay away from costly websites mistakes outlined in the infographic from MyCase below.

  • 41% of small business owners who plan to improve their websites, say design and aesthetics are the top choices of action.
  • 25% of business owners say the cost of maintaining the site is a big hurdle.
  • 60% do not have mobile websites or know if their websites are mobile-capable.
  • 26% of small business sites cannot be found in online searches.

Luckily, you are least likely to commit these unforgivable mistakes with sophisticated DIY website builders like Webs. Webs offers many themes for pleasing aesthetics, a budget-friendly plan structure, a mobile website option, and a local listings tool available to be found in hundreds of directories online including Google and Yelp.

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brand identity quiz cover

The foundation of a successful small business is the understanding of who you are, and differentiating yourself from the rest of the businesses already out there.

In order to accomplish this you must explicitly identify your brand to reflect your true self through every piece of content that your customer may come across; whether that is your website, your social media, or even just a flyer found in the neighborhood. Many businesses struggle to build a successful brand identity, but when done correctly the results are astounding.

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website dos and donts cover image

You may be starting to think about updating your website for the holidays and the New Year…

But before you get started, do you know the factors of web design to help you build your best small business website?

WeddingWire did you a favor and created a great do’s and don’ts infographic list to check (and check it twice) as you look to improve your small business website this season.

Our top three favorite do’s and don’ts are:

Do’s:

  1. Do use easy-to-read and simple colors and fonts
  2. Do create navigation bar and bucket your content by theme
  3. Do add your business reviews to your website homepage

Don’ts:

  1. Don’t make it hard for visitors to find what they are looking for or they will leave within 10 seconds
  2. Don’t underestimate the power of strong SEO
  3. Don’t forget to test what your website looks like on mobile

For the full list, take a look at the infographic below, and tell us your favorites in the comments!

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