Caution: this blog post may contain HIMYM spoilers. Image: CBS When starting and running a small business, busy entrepreneurs sometimes forget one critical aspect – creating and managing a solid brand. We’ve talked before about the differences between name, logos, and brands, so we won’t backtrack too much here. Suffice it to say that after […]

Sometimes when a well-established company decides to take a new direction, the change is so natural that you almost can remember what it was like before. Sometimes, however, the change can feel disjointed, and loyal customers almost feel offended by the departure. The difference between these two scenarios? Good brand management. When I first read […]

The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to. 1. Find your first tweet (or someone else’s). Last week in celebration of it’s […]

It’s an overcast Friday afternoon just after lunch, so this seems like an appropriate time to talk about boosting your productivity. It’s also a great time to scour the web for great infographics, like the one you’ll find below from Middlesex University in London. Many of the university’s graduates go on to start small businesses, […]

Today’s article comes from Deanna Zaucha, Webs Retention Marketing Coordinator.  In business, we are bombarded by the importance of “Big Data”. How we must strive to collect, analyze, and use it to make strategic business decisions. Amazon paved the way with predicting our purchase desires in the email inbox, and now we see it in […]

Today’s post comes from Webs’ Lead Analyst, Alex Mitchell. In the past year, you may have noticed that acquisitions by the Tech Giants have really picked up.  These acquisitions by Apple, Amazon, Google, Yahoo, and Facebook are usually made for several key reasons: Talent, Technology, and/or Customers. Facebook’s monumental acquisition of mobile-messaging service WhatsApp for […]

It’s Friday afternoon, which means it’s the perfect time for a colorful and informative infographic! This one comes from LinkedIn – specifically their Talent Solutions brand – and it sheds some light on their December 2013 survey of 18,000 employees in 26 countries. (Love LinkedIn? Check out Monday’s post about Influencers) One of the most […]

Have you been looking for a new strategy to add to your marketing plan? If you feel like you’ve already maximized your free options (SEO, social media posting, etc.) it might be time to consider venturing into paid promotions. Ryan Bowman, a Certified Adwords Professional, recently said in a post on the subject:  “Many small […]

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