Search ranking boost from custom domain name

Search engine optimization (SEO) seems to be an ever-changing marketing technique. As search engines adjust their algorithms to ensure customers get the best user experience possible, it has become increasingly difficult for businesses to work the system. Today, sites with high-quality content and authority recognition win search results, while spammy, poorly-designed sites suffer severe penalties.

For new businesses considering choosing a domain name, SEO does play a part. However, it’s important to choose a name that will also help establish your brand. Here are a few tips to help you meet your SEO goals while still maintaining your professionalism. READ MORE

Key vector

The idea of strength in numbers is something that certainly holds up in the business world. While you may do something very well and be successful on your own, there’s much to be gained from forging mutually beneficial business relationships.

It’s never a smart idea to put yourself in a silo and exclusively depend on your own resources. There’s value in partnering with others and building relationships that give you access to new opportunities. But saying strategic partnerships are valuable and actually forming them are two different things. Here are a few suggestions for doing the latter. READ MORE

vector of hanging lightbulbs with one illuminated

The technology landscape is constantly evolving, clouding which choices are the best to focus on when it comes to your business.  Organizations of all sizes spend a lot of cash to keep pace with changing technology in an effort to stay ahead of their competition and ultimately grow. Whether you’re a startup trying to succeed or a Fortune 500 business, knowing the right areas of your business to invest in is just as important as knowing which tools to implement.

Take a look at these 5 critical investments every business should consider in 2017. READ MORE

Time and Money on Scales

When you first look into launching a blog, whether for personal or business pursuits, you’re immediately confronted with two types of blog hosting: free and paid.

On the surface, it seems like an obvious choice. Why wouldn’t you take the free option? However, when you really begin to study the differences between free and paid, a new reality begins to emerge.

Five reasons to pay for hosting 

There are times in life where free is good. Generally speaking, free food, free parking, and free admission are good things. But there are also times when the price you pay equals the quality of the product you receive. This is one of those times. Paid hosting yields a much higher return and there are five specific reasons why you should consider it: READ MORE

megaphone with "share you story" bubble

Maintaining an active blog is an important part of running a business today; it provides an SEO advantage, offers a deeper look at your company’s commitments, and helps build an ongoing relationship between brands and their clients. Many companies, however, make an error when developing content for their sites. While there’s certainly a place for instructional posts and internal company news on your site, these types of posts – especially when they seem to outright brag about your brand – aren’t the sort of content that wins new customers. READ MORE

Vector of virtual data computer

When we think about servers, a few things may come to mind. In the past, the first image was often of stuffy server rooms that constantly needed to be kept cool and dry, and where a small problem could send a business into free fall for hours or days until the system could be repaired.

Today, however, many companies have never even seen their servers, because server virtualization is rapidly becoming the dominant model. Physical servers have proven to be too great a problem from an infrastructural upkeep standpoint. READ MORE

Webinar

Webinars save companies money on travel, letting professionals reach people across the globe from the comfort of their offices. A well-planned webinar can also boost sales, helping hosts establish thought leadership by offering free advice to attendees. Instead of conducting a workshop at an industry conference or local networking meeting, business leaders can reach wider audiences by inviting participants to an online conference.

But reaching those audiences requires getting the word out about what you’re doing. You can send out invitations by email, but you’ll likely only reach your current customer base that way. To get the word out to people who have never heard of your business, social media is the best approach. Here are a few things you can do to promote your upcoming webinar on your various social media platforms. READ MORE

Customer relationship management vector

Small business budgets can be, well, small. Whether you’re in the beginning phases of a new business or are an established entity, budgets are tight and every penny is allocated to a specific function. When it comes to marketing budgets, they are often non-existent. Yet, marketing continues to scale the ladder of importance when it comes to small business operations.

The real question, then, is how does a small business integrate marketing efforts with minimal budget? One practically free means of marketing is to enlist your current customers as unofficial brand advocates. Tapping into your captive and loyal consumer base offers your business endless opportunities to increase brand awareness for minimal spend. READ MORE

Brand name compilation

Naming your business can be one of the most challenging pieces of launching a business. There is so much equity tied up in a name, how it correlates with your logo, and the emotions and connotations it stimulates from its audience. One can easily fall down the rabbit hole while trying to pick the perfect name.

Fortunately, we’re here to help! There are a few tried-and-true tips to narrow your search and come up with a long-standing name for your business. While many of you already have a business name, you may be considering a rebrand or renaming, and these tips apply to you, too. READ MORE

Content marketing vector

Content marketing has become synonymous with successful businesses over the past few years. However, it remains an anomaly to many. Today, we’re going to dive into what content marketing is and how it can significantly impact your small business. Let’s start with the basics.

What is content marketing?

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action,” according to the Content Marketing Institute. READ MORE

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