Search Engine Optimization (SEO) is a skill that many small business owners work hard to master. Not only do they want people to find their small business website, but they want potential customers to see their location, store hours, social media profiles, and any other web presence that will convince customers to do business with them […]

The evolution of content marketing has been entertaining to watch. We’re currently experiencing a permanent shift away from static, traditional content and towards fresh, interactive content. While blog articles will always be the bread and butter of corporate content strategies, many brands have complemented this standard with more engaging mediums like infographics and video. However, […]

By the time you are done reading this sentence, Google’s search engine will have completed over 300,000 queries, each one containing unique webpages, advertisements, photos, and other information.  The sheer computing power of Google can be mind-boggling, yet the typical user never asks the simple question, “How does Google work?” Organic Search All search engines, […]

You’ve had the brilliant idea. You’ve analyzed the logistics. You’ve finally decided to start your own business. All that’s left to do now is name it, right? Easier said than done. Naming a business is an incredibly important first step toward future success, and the importance of getting it right can’t be overstated. Because building […]

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