For the rest of the month of February here on the Webs blog, we’re going to be talking about Search Engine Optimization, and how it can make all the difference in the success of your small business website. But, being that today is the day after the Super Bowl, we’re …
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There was a time not too long ago when people thought of blogs and websites as two distinctly different things. The purpose of a website was to promote products and services and provide static information. A blog was a type of website that featured articles or journal-like entries that people …
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Our series on How To Make a Website continues with tips for optimizing the most important part: the homepage. Your site’s homepage is typically the first – and sometimes last – page of your site that visitors will see. So make it count! Before we get into the details, let’s …
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We recently talked about how to make your small business website a success in 2013 in our 10 Steps To a Successful Business Website post. What? You haven’t created a website for your small business yet? You’re not alone. By now, almost every small business owner is aware of the …
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With the New Year just around the corner, it’s time to get serious about a resolution to make your small business website a success. Not sure where to start? You’re in luck! We’ve made a list (and checked it twice) to help you get on track for your business’s best …
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Whether you have a brick and mortar store or offer a personal service, your small business needs a presence on the web. Even if you have no plans to consider e-commerce, there are still plenty of other reasons to build a website. What are they? Glad you asked: 1. Wait, …
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Now that you have a name and a tagline for your business, it’s time to figure out how you want to represent your brand visually. Logo design can be fun, but make sure not to rush it; a logo is forever! (Unless you re-brand later…but who wants to do that.) …
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Now that you’ve decided to start your own business, explored your financing options, and come up with a name, it’s time to think about your brand. [Ominous music here] Fear not. While branding is a crucial part of your future success, it can also be broken down into completely manageable …
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Last week, MarketingProfs reported on a recent study that found 51% of US mobile subscribers owning a smartphone as their cell phone of choice. That’s 119 million pairs of potential eyeballs on your mobile website. Is it optimized for mobile browsing? A good litmus test for this is to ask …
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If you even begin typing in a search for spam terms to avoid in email subjects, it becomes immediately clear that email marketers spend a lot of time worrying about getting past spam filters and in front of their readers. But as Hubspot recently pointed out, there are really 2 …
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