Small Business Saturday Promo Page

Small Business Saturday 2015 is Saturday, November 28th! If you are unfamiliar with the event, think of it as the Black Friday for your small business. In other words, it is a day for communities all around the nation to show their love for small businesses, just like yours!

In 2014, 88 million people shopped small on Small Business Saturday. To prepare for a monumental day of traffic and sales for your small business, there are three ways you can participate and make the most out of the occasion:

READ MORE

Holiday Shopping Infographic Cover Photo

We are just a little over a week away from Halloween weekend, which means one thing: it’s time to talk about holiday marketing!

Not what you were expecting?

Google did a lot of research into some trends seen during the 2014 holiday season, and found that 48% of holiday shoppers did a majority of their shopping on or before Cyber Monday; and a quarter of shoppers asked did some shopping before Halloween.

Not surprisingly, 78% did that holiday shopping research online and 40% successfully purchased. We can only assume this percentage will grow this year. In which case, we urge you to prepare your website for the holiday rush!

READ MORE

holiday_email_marketing_tips

With Instagram, Snapchat, Periscope and more eating up all the virtual column inches these days, good old email marketing doesn’t get a lot of attention anymore. Everyone is so worried about whether or not they’re live-tweeting, self-broadcasting, and keeping up with all the other ‘shoulds’ of modern marketing that they forget to perfect their strategy on what remains one of the most effective platforms – email!

With the holidays just around the corner, now is an incredibly important time to optimize your marketing efforts – especially if you sell things online. Even if you don’t, email is a great way to bring people in to your physical store and keep your brand top of mind as people are filling out their holiday gift lists.

READ MORE

Social Mistakes

Over the years there have been plenty of examples illustrating tweets or status updates that should have been given a little more thought. Even if there is functionality in place to take a step back and remove tweets or other posts that were quickly identified as bad ideas, someone out there is always ready to take a screen capture of the evidence. If you’re in charge of posting for your company, it’s always a good idea to have a second set of eyes review any important posts prior to making them live.

READ MORE

foresters_example_site

When you build your own website with user-friendly tools (like Webs, of course) it’s easy create a good website. But what takes a website from good to great? A cohesive, thoughtful brand represented throughout the site experience. A great example of this comes from today’s Webs user example site, The Foresters.

The Foresters is a pop punk band made up of three teenage brothers from Bethany Connecticut. Evan, Hayden, and Liam Nork have just released their third album, Sun Songs, which we thoroughly enjoyed listening to on their website!

READ MORE

Word of Mouth Advocate

Your loyal satisfied customers are the ones that help keep you in business through their return visits and customer referrals. For that reason, they should also be your biggest brand advocates. With the right strategy, you can turn your most loyal customers into your top social influencers.

The satisfied customer is like a secret weapon in your marketing campaign. Once they’ve agreed to be a brand advocate, you suddenly have a train of word of mouth advertising that can generate you more leads than any of your other advertising campaigns. In fact, 80 percent of people are likely to use word of mouth to influence their purchasing decisions. Leveraging satisfied customers allows you to spread the good word about your brand in a way that your customer base can relate.

READ MORE

Small Business Exposure Vector

Getting off the ground as a new small business is a challenge all its own. Sure, you’ve got great products and a solid business plan. You’ve got the passion and the drive to succeed. But marketing your small business is absolutely vital for sustained growth, and especially when you are just starting out. You simply can’t expect customers or clients to find you unless you’re getting your business in front of them.

Here are a few tips each new business should consider for getting that exposure:

READ MORE

Webs Local Listings

Search Engine Optimization (SEO) is a skill that many small business owners work hard to master. Not only do they want people to find their small business website, but they want potential customers to see their location, store hours, social media profiles, and any other web presence that will convince customers to do business with them instead of a competitor.

One of the best ways to reach SEO success with minimal effort is to perfect your business’ local listing. If you need some background, we have written a number of articles on this topic:

READ MORE

how-advertisers-can-extend-their-relevance-with-search_infographics_cover

While big box brands may have the budget to reach a national audience, small businesses have a distinct advantage on the local stage. Not only are people gravitating more and more toward local businesses (48% plan to increase local patronage), these smaller brands are able to leverage local search listings more effectively if they know what to do.

If the hipster movement has taught us nothing else, it’s that people want the things they eat, the clothes they wear, and the places they shop to say something about them as individuals. In that environment, the local business will beat out a national chain in local search results any day. Take advantage of that starting point by making the most of your local listing. How? Check out this research and infographic from Google:

READ MORE

Web Design Vector

When starting to build your small business website, all of the pieces that go into properly executing your business online can be quite overwhelming.

From vision, to fonts, to imagery, we consulted our in-house web design expert, Justin, to bring you the five factors to focus on when designing your small business website:

1. Come with a GOAL in mind
It’s always a good idea to know what you want for your website before you start designing.

Is the goal of your site to sell something, generate leads, show off your portfolio, or just display your business hours? Once you establish this goal, you can start crafting the content of the site around it. If you’re an artist showing your work, focus on your art and include nice imagery. If you’re advertising a store front, have your contact information and hours of operation front and center.

READ MORE

STYLE SWITCHER

Layout Style

Header Style

Accent Color