Restaurants offer some unique challenges when it comes to marketing and advertising. Spending too much money on promotions can take away from your bottom line, and it’s a big investment to have a dedicated sales team to drive new revenue directly.
Content marketing presents a suitable alternative. It’s a relatively inexpensive strategy to pursue, it can grow your traffic exponentially over time, and it drives new visitors to your site while building your reputation. However, content marketing isn’t a magic solution, devoid of challenges for restaurants.