CoverPhoto for Oomph Infographic - 40 Brand Logos with Hidden Messages

It’s no secret that your logo is an extremely important part of your brand.

That is why we have talked at length about this subject on the Webs blog: from choosing the right color, to small business logo design principles, to which tools you can use to design your own logo.

The logos with the most impact are always those that take their design to the next level. They look beyond the aesthetics of the design, and think about how to make the most of negative space or what simple messages they can convey through design to reinforce their brand.

READ MORE

How to be a good boss infographic crop

In the past, we have reminded small business owners that a happy employee means a successful business. This included providing information about a healthy and productive workspace with standing desks and natural light; as well as sharing the top motivators for employees to stay at a company.

Now, Infographic Journal has reminded us in their latest infographic that reflecting on yourself as a boss can be just as important for business success as a review of your employees’ happiness.

READ MORE

infographic title image

With so many digital advertising options available these days, it can be hard to decide what, when, where, and how much to advertise for your company. These questions are especially pressing for small business owners who lack the budget to compete with their larger competitors for screen time.

So what do you need to consider when it comes to getting the most bang for your ad buck? Advertising tech company YuMe is here to tell you. Based on some pretty detailed research, the infographic below provides lots of insights about consumers’ digital lives and their responses to on-screen advertising. The most prominent question they seek to answer is ‘what role does screen size play in ad effectiveness?’

READ MORE

Penguin and Panda

If you are a small business owner who finds Google alliterative algorithms Penguin and Panda to be intimidating territory, you’re not alone. You have enough on your hands with running a business and maintaining a website without having to decipher what each Google algorithm update means for your marketing and SEO strategy.

While it’s certainly possible to make a full-time career out of the analysis of these search engine rank determiners, it’s also possible to break it down into manageable and actionable bites. Let’s start with some clarifications:

READ MORE

Growing Your Startup Infographic Mashable

Attempting to establish a startup takes courage, determination, and a slight leap of faith. To run a successful startup, it takes hard work, perseverance, and a lot of luck.

Statistics show, of the 514,000 new business owners in 2012, only 18% will succeed in their first venture. Those who are brave enough to try for a second or third venture see their success rate rise to 20%.

So why are so many business owners willing to take the plunge?

68% believe the odds of their business succeeding are better than others in their sector. And with such a positive attitude, they are more likely to stick it out to see success.

READ MORE

TollFreeForwarding Infographic Cover

I have always identified myself as a night owl. And while I like to pretend I’m proud of being able to watch every episode of The Tonight Show with Jimmy Fallon, I secretly wish I could start my day bright-eyed and bushy-tailed like some of my early-bird friends.

Most great leaders start off their day early and, according to this infographic by TollFreeForwarding.com, it only takes a few habits to condition yourself to be a morning person!

My favorite tip from this infographic is to “save the bedroom for sleep!” I know that I often lay in bed with my computer to complete work, send emails, or browse different blogs. I’m even guilty of doing the same on my cell phone. Though, this graphic points out that if you leave your bedroom for sleep only, you will help condition your body to recognize your bed as a stimulus for bedtime. In turn, this will help you fall asleep faster and sleep longer.

READ MORE

Excerpt from Twitter infographic

Hard to believe, but tomorrow (September 23) is the first day of fall here in the northern hemisphere. And with that comes exciting changes to things like leaves, wardrobes, and marketing strategies. Yes, that’s right, it’s officially time to start talking about holiday marketing! Specifically, how your strategy should evolve to include Twitter (if it doesn’t already).

Last year around this time, Twitter commissioned a study to determine how the network influenced people’s purchasing behavior around the holidays. You may find the results in the infographic below surprising. Here are a few items that stood out to us:

READ MORE

Website building infographic header

We often hear questions from Webs users about how they can make their small business websites more effective, attractive, and professional. And that’s good news because it shows that those people have taken the first step toward success: recognizing that there is a difference between putting up a website, and having a professional online presence.

Limited time: Save 40% on a new Webs package with the code WEBSBLOG40 at checkout! Click here.

It’s easy to start a small business website – just think of a domain, find a hosting service with a builder (like Webs!), and hit publish. But what sets a successful website apart is the execution. The devil is in the details, as they say, and you’d be surprised how many people forget them. So to help you make sure that your website is doing your small business justice, we’ve created an infographic based on insights from the experts right here at Webs.

READ MORE

cover_logo-infographic

Are you getting ready to design a small business logo? Before putting pen to paper (or hiring a designer to), you’ll need to make sure you have a clear idea of what you want your logo to convey to your audience. After all, one of the main purposes of a logo is to get across a great deal of information about your brand as quickly as possible.

Once you have your list of adjectives, you’re ready to choose a predominant logo color. Color has a huge subconscious impact on the viewer, so be purposeful about your choices. Luckily, you don’t have to be a student of color theory in order to create an effective logo. You can use your own intuition, combined with the fantastic infographic below from FinancesOnline.com.

READ MORE

Social media facts image

In order to maintain an energetic social media presence and an ambition content posting schedule, sometimes we really need to think that every person who sees and engages with our social posts is a power user; those all-important industry influencers who have the power to make your content go viral.

And while that fantasy can certainly help keep you motivated, it’s important to be aware – even if only in the very back of your mind – that it’s not really the case. Do I say this to dishearten you or rain on your parade? Certainly not. But it is important to be mindful of the need to make every interaction with an influencer on social really count.

READ MORE

STYLE SWITCHER

Layout Style

Header Style

Accent Color