There are many ways to gauge the vitality of your business. One popular means of measurement is the Net Promoter Score (NPS). This metric determines how likely your current customers are to recommend your business to someone else. Why is this so important? Most basically, it tells gives you an idea of how happy your […]

As we talked about last week, there are a lot of myths out there about building a website — from the price to the timeline to the level of skill you need. The answers to people’s questions about website creation vary greatly though, depending on the route you take to build it. Many people still […]

Every successful company has something that sets their product or service apart from the competition. The reason that customers choose that brand instead of all the other options. The way you tell the world about that enduring quality is called your Unique Selling Proposition (USP). Not sure what your USP should be? The infographic below […]

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