The days of one-size-fits-all customer service are long gone – especially for small business owners. With big box stores offering free shipping, no sales tax, and deep discounts, the little guy has one last frontier on which to compete, and that’s customer service. The ability to form relationships and adjust service experiences to suit individual […]

As our month-long series on holiday marketing planning continues, we’re bring back a popular infographic from last year that takes a look at holiday sales trends, U.S. ecommerce projections, and way to optimize your holiday sales funnel. This year, online sales in the United States are projected to exceed $61 billion in the last two […]

We’ve talked before about the benefits of content marketing — the strategy of providing engaging, relevant content for fans, followers, and website visitors to interact with. It’s great for SEO, your brand, and driving traffic to your website and social profiles. Now that you’ve got a content strategy in place, do you know what kinds […]

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