Data-Driven Marketing Cover Photo

“Big Data” isn’t a new concept. We have talked about how to use data responsibly, optimize your website based on data, and even how to protect the data you collect.

But, we are missing something; what about utilizing data to make smart, strategic, and effective marketing decisions?

When applying data to your marketing decisions, Teradata’s Global Data-Driven Marketing Survey for 2015 is convincing that you can make better decisions on marketing approach and spending.

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How to Speak Designer Infographic Cover Photo

You have a vision for your small business. The vision is for your product, your mission, and every single detail down to your logo.

But sometimes small business owners have a hard time communicating that vision to the person that can turn their vision into a reality: their designer.

Maybe you’ve seen the client comments turned into posters, and fear that your lack of knowledge about design terms will leave you in that “terrible client” category. You want to maintain a happy and healthy relationship with your designer, but know that if you knew the proper terminology, you would both be happier with the final results.

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should-you-start-your-own-business_cover

Deciding to break out on your own and start a small business is a bold move. So bold, in fact, that some people think all you need in order to do it is the appropriate amount of gumption. In our current culture, there is a certain amount of glamour assigned to the entrepreneur – from eccentric celebs to startup success stories, there’s no shortage of encouragement out there. But when it comes down to brass tacks, the business of self-employment should not be taken lightly.

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Crave Infographics Screenshot

It is often said that content marketing is strengthened by a visual, or that an image will have more engagement versus a text update on social media.

But, have you ever thought about the science behind as to why this is true?

AdWeek shared 13 scientific facts for what makes infographics so desirable to a user for consumption of information, and (indirectly) why you should consider using them more in your content marketing strategy.

And hey! You’re in luck.
This article will tell you why your brain loves infographics WITH an infographic!

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Web Design Infographic Header

Sometimes it’s fun to take a trip down memory lane. Whether it’s reminiscing about at the early days of the internet, as in BMW’s Super Bowl commercial, or looking back at the history of web design.

If you’re in the mood to do the latter, you’re in luck! Today we’re sharing a fantastic infographic from Spark Pay (formerly AmeriCommerce) that takes a detailed look at how things have changed – from design to browsers to screens – from 1990 to today.

So put on your biggest baggy jeans, grab your giant mobile phone, and hop in your time machine as we go back…to 1990.

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10 Step Business Plan Infographic Screenshot

All entrepreneurs start out with a vision; a vision for a fantastically successful business that makes a difference.

But to make that vision a reality, having a clear business plan to reach your goals is essential.

To help you, Washington State University created an infographic that guides you through creating the perfect plan for your business.

The graphic outlines key questions to ask yourself before searching for investors, applying for business loans, or trying to improve your existing business.

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File Types Infographic

As a small business owner, you have undoubtedly found yourself taking on many roles you might never have imagined yourself in; accountant, HR manager, marketer, and even graphic designer. If you promote your business, you will likely end up creating some kind of visual collateral for your brand, either by yourself or with a professional designer.

In creating that promotional material, you will have to decide what file type to use (or your graphic designer may request a certain type). Do you know where to start? If not, don’t feel bad – lots of people are confused about which type of image file to use when.

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How Google Works Screenshot Infographic QuickSprout

In October 2014, Google improved their search experience with less spam and more procured content in their algorithm updates named Panda and Penguin.

While most of us like to pretend we know exactly what these algorithms do and how they affect us, the formula that runs behind the scenes on Google can truly be complex and confusing.

For small business owners and entrepreneurs, Google is important for website discovery with local listings and SEO (Search Engine Optimization) efforts. But to excel in these areas, it is essential to take the time to learn how Google works.

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2015 Web Trends Infographic

Ah, the New Year. That magical time when the gyms are packed with people in brand new sneakers, everyone decides to give kale another try, and small business owners rack their brains for how to make this year their most successful yet. Whether your professional resolutions involve starting up, branching out, or holding steady, one of the best ways to ensure success is to know the trends that will influence your business this year.

SEE ALSO: Pagemodo’s list of 10 Social Media Resolutions for Marketers

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31 Ways to Be Creative Infographic

Creativity is an art. And whether you express art through photography, graphic design, dance, or even marketable ideas, like any artist you are sure to encounter creative writer’s block every now and then.

Being creative isn’t easy and sometimes (OK, most of the time) it is hard to admit that it is you who is keeping yourself from reaching your inventive potential.

Though being the great artist you are, we know you look to better yourself with methods that can help you break through the blockade to your genius!

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