Content marketing vector

Content marketing has become synonymous with successful businesses over the past few years. However, it remains an anomaly to many. Today, we’re going to dive into what content marketing is and how it can significantly impact your small business. Let’s start with the basics.

What is content marketing?

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action,” according to the Content Marketing Institute.



As a website owner, you know the importance of having quality, eye-catching imagery to draw people in to your site and keep them engaged. When you’re ready to add a blog to your content marketing strategy, remember that the same rules apply!

When you’re passionate about what you do or what you create, it’s easy to write about it at length. You have lots of expertise to share, and your blog is a great place to share it. Just remember that your reader needs more than just your words to stay engaged with what you have to say; they need great imagery too.


website dos and donts cover image

You may be starting to think about updating your website for the holidays and the New Year…

But before you get started, do you know the factors of web design to help you build your best small business website?

WeddingWire did you a favor and created a great do’s and don’ts infographic list to check (and check it twice) as you look to improve your small business website this season.

Our top three favorite do’s and don’ts are:


  1. Do use easy-to-read and simple colors and fonts
  2. Do create navigation bar and bucket your content by theme
  3. Do add your business reviews to your website homepage


  1. Don’t make it hard for visitors to find what they are looking for or they will leave within 10 seconds
  2. Don’t underestimate the power of strong SEO
  3. Don’t forget to test what your website looks like on mobile

For the full list, take a look at the infographic below, and tell us your favorites in the comments!


Holiday Shopping Infographic Cover Photo

We are just a little over a week away from Halloween weekend, which means one thing: it’s time to talk about holiday marketing!

Not what you were expecting?

Google did a lot of research into some trends seen during the 2014 holiday season, and found that 48% of holiday shoppers did a majority of their shopping on or before Cyber Monday; and a quarter of shoppers asked did some shopping before Halloween.

Not surprisingly, 78% did that holiday shopping research online and 40% successfully purchased. We can only assume this percentage will grow this year. In which case, we urge you to prepare your website for the holiday rush!



Whether you’re just starting to think about striking out on your own, or you’ve been running your own shop for years, everybody needs a little extra motivation sometimes. It can take the form of advice from experts on social media, words to live by from inspiring figures, or an infographic that combines the two!

The graphic below from human resources solutions company Cornerstone brings together 18 mantras that can help prepare you for success or pull you out of a post-setback slump. Use the insights below for yourself, or consider engaging your own following by turning the quotes you see here into eye-catching social media graphics.



While big box brands may have the budget to reach a national audience, small businesses have a distinct advantage on the local stage. Not only are people gravitating more and more toward local businesses (48% plan to increase local patronage), these smaller brands are able to leverage local search listings more effectively if they know what to do.

If the hipster movement has taught us nothing else, it’s that people want the things they eat, the clothes they wear, and the places they shop to say something about them as individuals. In that environment, the local business will beat out a national chain in local search results any day. Take advantage of that starting point by making the most of your local listing. How? Check out this research and infographic from Google:


Work From Home Infographic Screenshot

We’ve talked about how to organize your home office, which gadgets to add to your desk to improve your work environment, and suggested tools for telecommuting for your employees. But, have you ever thought about why we continually focus on tips for working remotely?

It’s because it is improves morale for you and your employees!

From the office supplies specialist, NeedaOffice, we bring you an infographic that uncovers all of the benefits of working from home for not only the employee, but also the employer. Take a look at the stats we thought were most persuasive, and scroll down to the infographic for ALL of the reasons to consider remote employees.



If you own or market a small business these days, you are going to have to do a fair amount of writing in order to grow it. There’s no getting around it: whether you have a website, are starting a blog, or need to create some printed collateral, it pays to be able to write clear and compelling copy.

While not everyone is born with the innate ability to write well, there are certain pitfalls you can learn to avoid in order to improve your god-given writing chops. In the Slideshare below, marketing expert Barry Feldman of Feldman Creative has collected some of the top characteristics of what he calls “Wimpy Web Writers.”


6 unique sites for downloading exceptional images screenshot

First impressions are important. In less than two-tenths of a second, a website visitor has formed an impression of your brand, and has decided if they will stay on your site or move on.

So how do you properly build your small business website for that fleeting moment?

Use quality images.
Quality images are not always easy to find. With Google Images, for example, you might find pixelated photos or be vulnerable to downloading images protected by a copyright.

If you have ever shared your own photos on the web, you know the importance of protecting your images online and wouldn’t want to infringe on others’ photo rights. But if this concept is new for you, it is important to protect yourself from any legal action, and stick to websites that eliminate this threat by ensuring all images are copyright(and cost)-free!


Start a Startup Screenshot Infographic

There are many factors determining how likely your startup is to grow, but which factors are the most important for you to succeed?

If you have ever undertaken this venture, the complexities of getting your startup off the ground will look familiar in this flowchart shared by Flowing Data representing how it feels to work with the technology and investment group, HackFwd.

The important thing to remember from this graphic is that no matter the distraction (De Lorean test drives to 1984, teaching werewolves C++, or a few beers with friends) the foundation of your startup succeeding is hard work.



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