Array of Google Glass options

 

The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

One Day Only: Get Your Google Glass
If you’ve been eyeing a brand new face computer for yourself or for a loved one, don’t miss your chance to pick one up tomorrow morning! According to Google, any adult in the US can become a glass owner on Tuesday, April 15 at 9am EDT by signing up to be a Glass Explorer and ponying up $1,500 (plus tax). Spaces are limited, so make sure to be on time when you visit the signup website. READ MORE

Video about ad cliches

The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

Avoid The Clichés Featured In This Hilarious Video
Have you ever seen a field full of wind turbines in a commercial for a washing machine and wondered “what does this have to do with getting my whites whiter?” Then the video below might be for you. According to Mashable, this video comes from the stock video provider Dissolve, and was perhaps created to encourage its clients to advertise responsibly. READ MORE

McDonalds Tweets Back at Taco Bell

The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

The Best Offense Is A Good Defense: McDonald’s vs. Taco Bell
When Taco Bell launched its breakfast menu on March 27th, it fired the first shot in the Fast Food Breakfast War against the industry leader, McDonald’s. After watching the launch commercial in which Taco Bell showed dozens of real men named Ronald McDonald chowing down on Waffle Tacos, the world waited with baited breath to see how McDonald’s would respond. For a brand whose mascot is a clown, I found the two-pronged response to be nicely understated. First, McDonald’s announced that for the next 2 weeks they will be giving away their much-praised McCafe coffee free during breakfast hours. This costs the company almost nothing, but provides an incentive for diners to choose their brand while all the hype around Taco Bell fades to the background.  They also shared a classy but pointed tweet that patronizes Taco Bell to just the right extent: READ MORE

firsttweet


The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

1. Find your first tweet (or someone else’s).
Last week in celebration of it’s 8th birthday, Twitter released a fun tool to locate the very first tweet sent out from your Twitter account. You can use it to see what you said when you first began your Twitter journey, or to see the auspicious (or inauspicious) beginnings of a famous tweeter. Once you find your first tweet, you can join the conversation by tweeting it out along with the hashtag, #FirstTweet. Read more on Twitter >> READ MORE

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