As a small business owner, you’ve worked hard on your web presence: You’ve invested time in testing different site variations, engaging your key influencers, and branding yourself along the way. But, guess what?  If you stopped there, you might be missing out on up to 50% of potential customers for your online business. It’s no […]

Email marketing represents the chance for small businesses of all types to accomplish many goals, from a boost in conversion percentages and repeat customers, to the ability to generate qualified referrals and maximize sales opportunities. Email is a cost-effective, time-efficient way to expand your reach and grow your business – but without a thriving communications […]

Over the past 15 years, Netflix has built what is likely the most successful subscription service of all time.  Their users are incredibly engaged, fiercely loyal, and absolutely love the service. However, despite this incredibly deep connection with their subscribers, users revolted when Netflix tried to dramatically increase their prices and fundamentally alter their suite […]

The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to. This Week’s Stories: Microsoft Warns of Internet Explorer Security Flaw If you’re still using […]

If you’re anything like me, you find change irresistible. To quote the ‘one rule’ of the great and fictional Barney Stinson, “new is always better.” But not everyone feels this way, of course. For those who prefer the comfort of the familiar (or just don’t have the time), the constant changes to social media profiles […]

  By now, you know all about the benefits of content marketing for your small business – improved search ranking, increased social media engagement, better brand awareness, lead generation, etc. And, knowing all this, you are no doubt creating lots of high-quality, relevant content for your audience on a regular basis. But the problem is, […]

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