It’s the busiest season of the year – holiday season! Which not only means the common folk are running around trying to find the best gifts for their friends and loved ones, but also small business owners and entrepreneurs are trying to find ways to stand out in the crowd of marketing messages flooding everyone’s inboxes, televisions, […]

Technically, search engine optimization (SEO) is a means of optimizing your website’s ranking in just about any search engine. However, since Google is by far the most popular search engine in the US, most SEO agencies and gurus abide by Google’s standards of SEO best practices. Although the search engine giant is notoriously secretive about […]

Yesterday, I attended the webinar Everybody Writes, sponsored by Marketo and given by Ann Handley from Marketing Profs. If you couldn’t guess by the title, Everybody Writes was a webinar focused on content marketing. Handley has recently written a book on the subject and decided to share her knowledge with the Marketo community. I received so […]

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