By now, you know all about the benefits of content marketing for your small business – improved search ranking, increased social media engagement, better brand awareness, lead generation, etc. And, knowing all this, you are no doubt creating lots of high-quality, relevant content for your audience on a regular basis. But the problem is, […]

Caution: this blog post may contain HIMYM spoilers. Image: CBS When starting and running a small business, busy entrepreneurs sometimes forget one critical aspect – creating and managing a solid brand. We’ve talked before about the differences between name, logos, and brands, so we won’t backtrack too much here. Suffice it to say that after […]

  Over the past few weeks, we’ve talked on the Pagemodo blog about how to build a social media brand that matches your business and how to optimize your social media strategy to gain the most followers, shares, likes, and ultimately the most customers. Once you’ve built a strong foundation of followers on Facebook and […]

Today’s article comes from Deanna Zaucha, Webs Retention Marketing Coordinator.  In business, we are bombarded by the importance of “Big Data”. How we must strive to collect, analyze, and use it to make strategic business decisions. Amazon paved the way with predicting our purchase desires in the email inbox, and now we see it in […]

Have you been looking for a new strategy to add to your marketing plan? If you feel like you’ve already maximized your free options (SEO, social media posting, etc.) it might be time to consider venturing into paid promotions. Ryan Bowman, a Certified Adwords Professional, recently said in a post on the subject:  “Many small […]

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