If you have ever dabbled with Twitter, you’ll know that the concept is really quite simple: you have 140 characters to use to update your followers. At first this may seem like a novelty fad or something fun to play around with, but Twitter has proven to be a huge and effective tool when it comes to promotions. As it turns out, those 140 characters can make a huge difference in attracting people to your site and getting them to stay.

So what can you do to make sure that you are using Twitter effectively? The main objective is to remember that although Twitter was made to let you tell the world what you are doing, that is not where the real magic lays. The appeal of Twitter comes from the conversations that you can have with just about anybody from your favorite celebrity to a local small business. Ability to reach out to these entities lets followers feel connected and can create strong relationships.

Let’s take a look at how you can apply this concept to promoting your website.

Getting Ready

Before you get started, let’s make sure that your Twitter page is ready for all of the new traffic you will be generating. Here’s a helpful checklist to make sure your Twitter profile looks credible:

In 2010, Facebook boasted over 500 million active users, and about half of their active users sign on each day. That is a huge amount of people who could potentially look at your site. This makes Facebook a great way to publicize your website and to help you get more traffic.

So, how do you start promoting your website on Facebook? Facebook offers a range of site-promotion features, but today we’re going to focus on the free and simple steps you can take to start publicizing your site on Facebook. READ MORE

It’s no secret that in order to keep your business current and relevant in today’s world, you are going to need a website. What most people don’t understand, however, is that having a website just to have one is a waste of a useful tool that can drive sales, raise awareness, and build relationships with your visitors.

All too often we see business sites that just seem to lie there as a passive placeholder. If your business website does not benefit your business, or you are not seeing the results you were hoping for, it’s time to rethink your website and rebuild. This may seem like a daunting task, but don’t worry, we will be here along the way and we have broken down the steps for you so that you can do this all by yourself! READ MORE

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