GIF Evolution Cover Photo

Ah, the animated GIF.

Whether it’s a tiny kitten scaring a large dog, or Taylor Swift dancing awkwardly at an awards show, there’s something about seeing a few seconds of time captured in an infinite loop that appeals to us.

Sometimes a situation becomes funnier the longer it plays out, like a Will Ferrell joke; or sometimes we notice details we hadn’t before, and we stare at it for five, or ten, or twenty loops before moving on to the next image.

A GIF can be entrancing and hypnotic when done well (see “Full English” image below) or irritating when done poorly (if the loop is off by a fraction of a second).


Today’s post comes from our email designer, Ryan Sawyer.

For the final Webs blog post before the start of the new year, I wanted to talk about some design trends that have emerged in 2013. Looking toward the year ahead, consider how these 3 growing trends in the email industry can give your emails a fresh and modern look for 2014.

As Bob Dylan said, “The times, they are a-changin’.” Gone are the days of glossy buttons, drop shadows, heavy gradients, textured backgrounds, and realistic-looking graphics. GONE, I SAY! A new school of design has wormed its way into our collective hearts, and that is Flat Design. Decorative design elements used to compete with content for the user’s attention. Nowadays, content is king, and flat design is its knight in shining armor. Or maybe it’s the castle that King Content lives in…You get the idea.



Layout Style

Header Style

Accent Color