For today’s post in our series on creating community around your business, we’ll turn to Webs’ Head of Marketing, Rochelle, to hear about her first-hand experience with a local charitable organization.

It can be really difficult to think of new ways to create community around your small business–especially when you have your hands full with so many other tasks and demands.  One of the most effective community-creating strategies I’ve seen in action is in-kind donations: donating your business’s services or goods to other organizations (specifically non-profits) that can benefit from them.

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Today our head of Marketing, Rochelle, will talk about the trend toward mobile web browsing and the impact that has for small businesses. 

I think that I was just starting out in my career when I first heard someone say excitedly, “Mobile is the future. It’s going to be huge next year!” Then every year or two there would be other voices weighing in, “Mobile is going to be huge!  And tablets are really going to take off in the next 6 months!”  While it’s taken far more than 6 months or even a year for mobile devices to gain the traction many believed they would, they have now become a pervasive vehicle for sending and receiving entertainment, information and communication.  And this trend is global, as evidenced by this data from comScore:

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Today’s article is a guest post from Webs’ Head of Marketing, Rochelle Sanchirico. She is a lover of numbers and statistics, and therefore the perfect person to discuss the launch of Webs latest tool, Stats.

I love numbers, always have.  I grew up in a math nerd family, and have always sought out jobs that brought together art (fun!) and science and math (even more fun!).  But I am also well aware that writing complex equations and calculating standard deviations is not everyone’s idea of a good time.  That’s why I’m excited that at Webs we’ve made math – and the very beneficial actions you can take from the resulting numbers – much more digestible to help our users grow their websites.

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Today’s article is a guest post from Webs’ Head of Marketing, Rochelle Sanchirico.

We’re right in the middle of what will likely be a multi-year house renovation, so I spend a lot of time looking for and at small business reviews.  As someone who has worked in the digital marketing space for a long time, I know that online reviews have tremendous power–to do both good and evil.  While some of your more savvy customers and potential customers may know to apply a healthy amount of skepticism to the things that they read online, others may not have the same level of understanding.  How can you make sure that the online reviews and discussions of your company are consistent with the brand that you’ve worked so hard to create over time?

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Continuing May’s theme of promotion for your small business, today’s topic deals with how your presentation of yourself as the owner of your business can help (or hinder) your marketing efforts. Turns out, our Head of Marketing has recently had a lot of experience on this front, so we’ll turn this one over to Rochelle: 

No matter how much time and effort you spend on creating a compelling and consistent brand for your business in order to have effective marketing and promotion, there is one element many small business owners overlook: their own personal brand.  I’ve been thinking about this a lot recently in my personal life.  My husband and I bought a new home in September, while we’re committed to doing a lot of the work ourselves, we are currently interviewing for some of the more difficult jobs.

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During the month of April on the Webs blog, we’re going to be exploring tools and tips to help small business owners manage their limited time efficiently. Today’s article comes from our very own Head of Marketing, Rochelle Sanchirico, who is passionate (some might say fanatical) about the importance of inbox organization. Take it away, Rochelle!

I am one of those people who can’t focus if a room is messy–everything must be in its place before I can move on to a new project.  The same goes for my email inbox–if it’s a chaotic mess, I simply feel out of sorts and can’t be productive.  In order to keep my sanity, I’ve developed a couple of tricks over the past several years that keeps my email organization in tip-top shape and helps me make good progress in other important areas of my life and job.  Hopefully one or more will get you closer to pure inbox Zen:

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