Today’s article comes from Laura Kranz, Acquisition Marketing Coordinator at Webs.

Today we’re going to take a look at digital coupons, and how your small business could factor them into your marketing plan.

A coupon is a promotional tool used to offer specific savings to help persuade the customer to buy your product or service. A digital coupon allows the customer to redeem it online through their PC, laptop, or mobile device. Before you test any coupons, make sure your online store is equipped with a coupon code box at checkout.



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