Social media icon vector

It’s the beginning of a new year, which means a fresh start and endless possibilities! For small businesses, a new year brings opportunities to explore different avenues for growth and success. A major consideration for many small businesses is investing in social media, but it can be overwhelming. Social media is a continually evolving landscape, but understanding the essentials removes the complications and makes it easy for anyone to seamlessly use social media marketing.

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Holiday-themed van with snow falling

Digital marketing channels are the bee’s knees for spreading seasonal cheer throughout the holiday season. From your small business website to social media to email campaigns and blog posts, your business has ample opportunity to impart merriment to its audiences. The best part about using digital marketing is that you can do it all for free! If you have the systems in place, special holiday campaigns require only a bit of pre-planning and time. By successfully sharing festive sentiments over digital channels, your business can build brand awareness and customer conversions. Who wouldn’t want to give it a whirl?

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Email marketing

Email marketing is central to many small business’s marketing strategies. It is a fantastic way to send out branded messages to potential clients as well as longstanding, loyal customers. However, writing emails that inspire conversions and sales isn’t super intuitive to most people. Today, we’re going to break down the five essential components for successful email copy.

Let’s get right to it.

Keep It Short and Sweet (KISS)

As we’ve discussed, people’s attention spans are very short, as in you have eight seconds to hook someone into reading your email and continue reading your email copy. In order to position your emails for optimal open, read, and click-through rates, limit your word count. This applies to your subject lines and your email content.

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Customer relationship management vector

Small business budgets can be, well, small. Whether you’re in the beginning phases of a new business or are an established entity, budgets are tight and every penny is allocated to a specific function. When it comes to marketing budgets, they are often non-existent. Yet, marketing continues to scale the ladder of importance when it comes to small business operations.

The real question, then, is how does a small business integrate marketing efforts with minimal budget? One practically free means of marketing is to enlist your current customers as unofficial brand advocates. Tapping into your captive and loyal consumer base offers your business endless opportunities to increase brand awareness for minimal spend.

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Brand name compilation

Naming your business can be one of the most challenging pieces of launching a business. There is so much equity tied up in a name, how it correlates with your logo, and the emotions and connotations it stimulates from its audience. One can easily fall down the rabbit hole while trying to pick the perfect name.

Fortunately, we’re here to help! There are a few tried-and-true tips to narrow your search and come up with a long-standing name for your business. While many of you already have a business name, you may be considering a rebrand or renaming, and these tips apply to you, too.

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Content marketing vector

Content marketing has become synonymous with successful businesses over the past few years. However, it remains an anomaly to many. Today, we’re going to dive into what content marketing is and how it can significantly impact your small business. Let’s start with the basics.

What is content marketing?

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action,” according to the Content Marketing Institute.

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Blogging for business icons

 

Blogging has morphed from a small side business to a booming and lucrative industry. Thousands of people are making their living just from blogging with the help of sponsored content and affiliate marketing. The impact and influence of effective bloggers is staggering, and is a fantastic marketing force for small businesses.

Beyond the financial benefits of a successful blog, for small businesses, they offer a place where consumers can find answers to questions and the business can be known for its expertise and guidance. Blogs provide a place for businesses to showcase their offerings as well as their understanding of their audience and its needs. Blogs also allow businesses to backlink to their websites, which increases traffic, SEO rankings, and helps convert traffic into tangible business leads.

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Summer vacation and social

June 21 marked the first official day of summer and we couldn’t be more excited! The summer season brings warm weather, longer days, and well-deserved time off.  For micro and small businesses, though, summer vacations can feel impossible. Small business owners feel conflicted about being away as it has real implications on the business. Yet on flip side, they’re working around the clock and need a vacation. On top of that, social never sleeps so allowing your social presence to dwindle while away isn’t an option.

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Website Text Vector

For your small business, your website plays an important role in establishing credibility and enticing people to become consumers. It is a primary method of verification among the public, and people don’t take website appearance lightly. If you’re an established business, your website is expected to reflect your level of professionalism and legitimacy. In fact, according to the Vistaprint Digital Impact Report on Online Identity,

“45% of people are unlikely to buy from a business with a poorly designed website.”

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Large lightbulb vs. bunch of small lightbulbs

Small businesses need small goals; that sounds trite, right? While it may sound ‘cute’, it’s actually quite true for businesses of any size. Small goals are not a reflection of the ambition or overarching strategy of a business, but rather speak to the strategic way a business approaches its long-term goals. Small goals enable businesses to chip away at large objectives and celebrate their wins along the way. It takes time and effort to get a business up and running in a sustainable way, so taking time to note accomplishments of any size bolsters morale and helps you refocus on the bigger business goals. Jack Nickell, the owner of Threadless.com, perfectly summarizes what it takes to start a company:

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