Digital Key Unlock

Security should be at the forefront of planning when it comes to business. While much of the Internet population is just going about their business, there are also thieves ready and waiting to steal every piece of data you have, because—in the wrong hands—it’s worth just as much as cold, hard cash.

But don’t worry; protecting your business from data and monetary burglary is something that your business can do with a few simple steps. Below is a list of five security measures that any business owner should consider: READ MORE

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Businesses that generate 40% or more of their sales with repeat customers have almost 50% higher revenue than companies with low levels of repeat business. So how do you get your customers to come back? Here are six ways to drive up your repeat business percentage.

Encourage an Initial High-Dollar Purchase
According to market analytics company SumAll, there is a direct correlation between the dollar amount of a customer’s first purchase and the probability they will return to buy from you again. You see this principle in action with cosmetics companies, for example. READ MORE

Email Marketing Icons

Email marketing represents the chance for small businesses of all types to accomplish many goals, from a boost in conversion percentages and repeat customers, to the ability to generate qualified referrals and maximize sales opportunities. Email is a cost-effective, time-efficient way to expand your reach and grow your business – but without a thriving communications list to market to, you’ll likely be left whistling in the wind.

If your business is eager to start capitalizing on the many benefits of email marketing, or if you are searching for ways to gain traction with your current campaign, consider these five fundamental strategies to fill your list with quality leads. READ MORE

Today’s article is a guest post from legal blogger Matt Faustman.

While we still haven’t seen those flying cars that we were promised so many decades ago, the fact remains that many aspects of modern life continue to change in ways that seem downright futuristic. The same is true for the contemporary workplace, which looks much different from the same space even ten years ago. From telecommuting to ergonomics, the workplace of the future has new goals and new designs. Read on to learn more about how small business owners can keep pace with the developments of the workplace of the future. READ MORE

Today’s article is a guest post from Greg Ciotti of Help Scout.

Great customer support should always be available, even when you are not.

In other words, sometimes the best thing you can do for your customers is to simply get out of the way.

This is a trend we’ve seen take over in 2013, and I’m confident that next year will see continuing adoption and recognition of the sincere usefulness of self-service.

Why? So many aspects of business and commerce are moving online, and with this 24-hour customer base (that spans the world over), it’s impossible for small companies to have live options for support all the time. READ MORE

Today’s article is a guest post from legal blogger Matt Faustman.

Every year, MSN Money surveys adults about the quality of customer service at 150 of the best-known companies across the country and in 15 industries to find the MSN Money Customer Service Hall of Shame winners. The survey is now in its seventh year and the year-over-year industries that have acquired a bad rap for poor customer service remain the same. In the end, we dislike the banks, the cable television providers, and the credit card companies the most. READ MORE

Today’s article is a guest post from Gregory Ciotti of Help Scout. 

As you well know, having lackluster customer service is a surefire way to get passed over by the demanding customer of today.

The question then becomes, what actually makes customer service truly memorable?

Each experience is different from the next, but there are some iron-clad rules of great service that every support team should put in place.

Below, I’ll outline 8 proven laws of outstanding support that your company should apply today. READ MORE

Today’s article is a guest post from social marketing writer Lori Davis.

You sometimes hear opinions like “Businesses are cold” and “They don’t appreciate customers.” An unfortunate fact of life is that, by and large, this is true. When a popular brand shows appreciation to customers in some substantial way, it’s usually big news.

However, it’s only big news because it’s the exception and not the rule.

As a brand operating on social media, you have a great opportunity to change the way businesses are viewed by many customers out there. You can celebrate your customers and show your appreciation in numerous ways. After all, if not for customers, you wouldn’t have a business. So, let’s go over some ways to show your appreciation to fans and customers alike. READ MORE

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