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The evolution of content marketing has been entertaining to watch. We’re currently experiencing a permanent shift away from static, traditional content and towards fresh, interactive content. While blog articles will always be the bread and butter of corporate content strategies, many brands have complemented this standard with more engaging mediums like infographics and video. However, there’s still a form of content marketing that very few brands are aware of and it’s called interactive content. READ MORE

Productivity symbol

Running a small business can be a difficult job. The responsibilities can be daunting, and the tasks can quickly pile up. Running a micro-business can be even tougher. Similar tasks are placed on fewer people, and your to-do list can get crowded in a hurry. Compounding the challenge is the fact that many people simply procrastinate their duties. After all, why do something now when there will be time for it later? There’s no clear reason why some people tend to procrastinate. Research suggests that procrastination might actually be a factor of genetics, something that’s been passed down through the generations. Maybe you even fall into that category. But just because you might be a natural procrastinator doesn’t mean you have to give in to your instinctual behaviors. A variety of productivity tools are out there, ready to help you overcome the urge to delay what should be done right away. READ MORE

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This guest post is provided by Kabbage, Inc.

There’s a reason people put “taxes” next to “death” on the list of things we can’t avoid. No matter how much you wish to change or avoid tax season, the government will want its piece of what you’ve earned every year, without fail. It’s the law of the land – one sometimes-hefty price of doing business. But, what if you don’t have the money to pay off your tax bill by the due date? We’ve gathered five trusted ways to ensure you pay your taxes in time. READ MORE

driving website traffic icons

If you run a business with an online presence, your success is likely limited by the traffic your website generates and the leads you acquire. And while driving traffic to your web pages isn’t always easy, there are a number of tools and resources available to you. You simply need to know how and when to use them for optimal results.

While there used to be a time when you could separate yourself from the competition by simply paying a little extra to develop an aesthetically pleasing website, that’s no longer the case. Having a sleek, well-designed website is pretty much the norm for competitive small businesses these days. It takes much more than good-looking pages; you have to attract the right traffic to them. You have to be capable of weeding through irrelevant traffic to find potential customers that will actually be interested in what you have to offer. Typically, you can accomplish this by focusing on five important areas: READ MORE

small business contracts

When starting a new business, the early decisions can make all the difference. This includes choices like how you craft your business strategy or the tools you use to create a professional website, but equally important are the hiring decisions you make.

The policies you have in place from the very beginning will impact how early employees view their roles and responsibilities and will help set the tone for the future of your company. To get you off on the right foot, take a look at these seven policies that you should definitely have established before hiring your first employee. READ MORE

Watering a plant - growing a business

Success doesn’t always come easy. While many aspiring entrepreneurs would like to start out on top, it often takes years (or decades) of dedicated and diligent work to grow your small business into a corporate powerhouse.

Luckily, there are plenty of examples of businesses that started from humble beginnings and eventually grew into successful giants of their respective industries. Here are just a few examples of how far hard work, ingenuity, and a dash of business sense can take you. READ MORE

Puzzle Pieces

Search engine optimization (SEO) and social media go together in the digital world like smartphones and teenagers. You really can’t have one without the other, but a lot of people avoid SEO completely for their websites – not to mention their social media content – because they don’t know where to start.

SEO can certainly be confusing, and it’s changing constantly. However, knowing the basics of SEO and keeping up with trends is a good way to grow your business’ exposure. SEO is a means of boosting your web presence’s rankings in search engine results when people query ‘your’ keywords. Oftentimes the phrase “web presence” is used interchangeably with “website,” but that’s just because it’s most common. You can actually use SEO best practices, such as those detailed by Moz, anywhere you have control of content online. Here are just a few reasons why your social media presence should be part of your overall SEO strategy: READ MORE

Lead generation ideas

Online marketing is a whole arena encompassing many effective forms of promotion. At every turn you come face to face with a new development, strategy, or platform. Keeping up with this world of digital marketing may sound daunting at first, but having spot-on information about the different ways of generating leads online certainly makes it easier.

Just like the inner workings of businesses differ according to their industry, so too do their online marketing efforts. Knowing how to navigate the different techniques and what to focus on is the root of the strategy. What works for a retail company does not necessarily work for a marketing firm. To help you identify what is out there and what works for your business, I’ve compiled a list of effective methods of generating leads online. Diving into the “what,” “how,” and “why” will give you a better understanding of the different techniques available to attract valuable customers. READ MORE

Email marketing alternatives

The smartphone explosion has created a number of ways for digital marketers to reach out to potential customers. And while email marketing was once an effective—and cutting-edge—way for marketers to deliver their messages, things are rapidly changing. The rapid shift of mobile users away from email to other communications platforms calls for digital marketers to use new avenues in order to stay in front of their audiences.

To that end, here are 6 alternatives to email that organizations can use to make their marketing campaigns more relevant and effective. READ MORE

Amazon search bar

Technically, search engine optimization (SEO) is a means of optimizing your website’s ranking in just about any search engine. However, since Google is by far the most popular search engine in the US, most SEO agencies and gurus abide by Google’s standards of SEO best practices. Although the search engine giant is notoriously secretive about the details of their algorithm, they’re open about general best practices such as producing high quality content, good link building, avoid black hat tactics and the like. READ MORE

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