Maintaining an active blog is an important part of running a business today; it provides an SEO advantage, offers a deeper look at your company’s commitments, and helps build an ongoing relationship between brands and their clients. Many companies, however, make an error when developing content for their sites. While there’s certainly a place for instructional posts and internal company news on your site, these types of posts – especially when they seem to outright brag about your brand – aren’t the sort of content that wins new customers.
When we think about servers, a few things may come to mind. In the past, the first image was often of stuffy server rooms that constantly needed to be kept cool and dry, and where a small problem could send a business into free fall for hours or days until the system could be repaired.
Today, however, many companies have never even seen their servers, because server virtualization is rapidly becoming the dominant model. Physical servers have proven to be too great a problem from an infrastructural upkeep standpoint.
Webinars save companies money on travel, letting professionals reach people across the globe from the comfort of their offices. A well-planned webinar can also boost sales, helping hosts establish thought leadership by offering free advice to attendees. Instead of conducting a workshop at an industry conference or local networking meeting, business leaders can reach wider audiences by inviting participants to an online conference.
But reaching those audiences requires getting the word out about what you’re doing. You can send out invitations by email, but you’ll likely only reach your current customer base that way. To get the word out to people who have never heard of your business, social media is the best approach. Here are a few things you can do to promote your upcoming webinar on your various social media platforms.
Is your marketing campaign sufficiently visual? Images are at the core of modern marketing, but it’s important to grasp the full extent of visual marketing strategies now available, from traditional photography to the increasingly popular infographic. It’s no longer enough to stick to just one form of visual content.
Luckily, putting extra energy into your visual material will be worth your effort, since blogs featuring appropriate image content accrue 94% more views than those without such content. But, of course, some of these visuals are more powerful than others. It’s important to play to your content strengths.
If your business has a website, you face a monumental challenge. When a new customer visits your site, you have less than a minute to convince that customer to stay. Fifty-five percent of those visitors will leave less than 15 seconds after arriving. This puts the burden on your business to convince those customers to stick around.
“With attention spans seeming to get shorter every year, site design has to be more compelling than ever,” says Tomas Gorny, CEO of business communications provider Nextiva. “If you aren’t designing your websites to captivate potential customers, your competition probably is.”
I have to admit I have never been very good at writing Calls To Action. Some people seem to have this preternatural skill, getting customers to click effortlessly. For me, it was always a major struggle. One that held me back for a long time, keeping my content from ever reaching the potential I knew it could.
Thankfully I have gotten over that hurdle. What pushed things in the other direction was learning about click triggers, and how they can improve your CTAs almost instantly.
Any words you read will evoke an emotion. A news article chronicling a devastating event will make you feel a certain way, while a humorous story will elicit an entirely different response. Or maybe you’re reading an opinion piece you vehemently disagree with.
Whatever the subject matter, the genre and tone of the writing will determine a reader’s emotional engagement with the text. But did you know that font has just as much of an impact on reader emotions? Let’s take a look at how to leverage fonts as you design your website.
There’s something very powerful about the human face. It’s relatable, trustworthy, and familiar. Even if you’ve never seen a particular face before, there’s something comforting about it that draws you in. Well, this concept holds true when looking at modern web design. If you want to engage users and establish a sense of trust and familiarity, then you’ll want to find ways to incorporate human faces into your website design.
4 Reasons to Use Faces in Web Design
Assuming you have a valuable proposition, there’s only one thing that can stop your users from converting: trust. If a user trusts your brand, they’ll gladly partake in an exchange with you. However, building that trust is no easy feat—it takes consistently good service across multiple recurring transactions and exchanges, sometimes spanning months or years, before a user intrinsically trusts your brand.
The Time Problem
This doesn’t do you much good considering most users entering your website will form a lasting first impression of your brand based on their first eight seconds of activity. Provided you get lucky enough to win a first-timer’s business, you can build trust with your level of service, but how can you build trust from the very first interaction, with no prior user knowledge of your brand or product?
When it comes to email marketing, a good subject line makes all the difference. In fact, one study found that 33 percent of email recipients open an email based solely on its subject line. As consumers have grown more spam savvy over the years, they’ve learned to quickly scan their inboxes and single out the messages they want to read.
For businesses, this means old email marketing rules no longer apply. It isn’t enough to deploy a single message to tens of thousands of customers and hope some of them buy in. The vast majority of those emails will hit the trash folder without ever having been opened. The first step to creating email marketing messages that convert is to make sure your subject line grabs attention and convinces recipients to open it.