Search ranking boost from custom domain name

Search engine optimization (SEO) seems to be an ever-changing marketing technique. As search engines adjust their algorithms to ensure customers get the best user experience possible, it has become increasingly difficult for businesses to work the system. Today, sites with high-quality content and authority recognition win search results, while spammy, poorly-designed sites suffer severe penalties.

For new businesses considering choosing a domain name, SEO does play a part. However, it’s important to choose a name that will also help establish your brand. Here are a few tips to help you meet your SEO goals while still maintaining your professionalism. READ MORE

Key vector

The idea of strength in numbers is something that certainly holds up in the business world. While you may do something very well and be successful on your own, there’s much to be gained from forging mutually beneficial business relationships.

It’s never a smart idea to put yourself in a silo and exclusively depend on your own resources. There’s value in partnering with others and building relationships that give you access to new opportunities. But saying strategic partnerships are valuable and actually forming them are two different things. Here are a few suggestions for doing the latter. READ MORE

vector of hanging lightbulbs with one illuminated

The technology landscape is constantly evolving, clouding which choices are the best to focus on when it comes to your business.  Organizations of all sizes spend a lot of cash to keep pace with changing technology in an effort to stay ahead of their competition and ultimately grow. Whether you’re a startup trying to succeed or a Fortune 500 business, knowing the right areas of your business to invest in is just as important as knowing which tools to implement.

Take a look at these 5 critical investments every business should consider in 2017. READ MORE

Daily calendar flipping to next date vector

There are two main types of features and content on the web, at least when it comes to relevance: seasonal and evergreen. Evergreen content, as the name suggests, is content that’s available and relevant no matter what time of year it is or what’s going on. Seasonal content, on the other hand, is only relevant for a limited time—usually, it’s a part of a cycle that comes back around, so it may only be available during certain months of the year.

On the surface, it appears that evergreen content is a strictly more effective strategy than seasonal content; if it takes you three hours to build a page of your site, one page is active and effective for 12 months out of the year, while the other page is active for 3 months out of the year, the 12-month evergreen page would bring you a higher overall ROI. However, there are some advantages to seasonal features that make it worth considering for your brand. READ MORE

megaphone with "share you story" bubble

Maintaining an active blog is an important part of running a business today; it provides an SEO advantage, offers a deeper look at your company’s commitments, and helps build an ongoing relationship between brands and their clients. Many companies, however, make an error when developing content for their sites. While there’s certainly a place for instructional posts and internal company news on your site, these types of posts – especially when they seem to outright brag about your brand – aren’t the sort of content that wins new customers. READ MORE

Vector of virtual data computer

When we think about servers, a few things may come to mind. In the past, the first image was often of stuffy server rooms that constantly needed to be kept cool and dry, and where a small problem could send a business into free fall for hours or days until the system could be repaired.

Today, however, many companies have never even seen their servers, because server virtualization is rapidly becoming the dominant model. Physical servers have proven to be too great a problem from an infrastructural upkeep standpoint. READ MORE

Webinar

Webinars save companies money on travel, letting professionals reach people across the globe from the comfort of their offices. A well-planned webinar can also boost sales, helping hosts establish thought leadership by offering free advice to attendees. Instead of conducting a workshop at an industry conference or local networking meeting, business leaders can reach wider audiences by inviting participants to an online conference.

But reaching those audiences requires getting the word out about what you’re doing. You can send out invitations by email, but you’ll likely only reach your current customer base that way. To get the word out to people who have never heard of your business, social media is the best approach. Here are a few things you can do to promote your upcoming webinar on your various social media platforms. READ MORE

creative lightbulb vector

Is your marketing campaign sufficiently visual? Images are at the core of modern marketing, but it’s important to grasp the full extent of visual marketing strategies now available, from traditional photography to the increasingly popular infographic. It’s no longer enough to stick to just one form of visual content.

Luckily, putting extra energy into your visual material will be worth your effort, since blogs featuring appropriate image content accrue 94% more views than those without such content. But, of course, some of these visuals are more powerful than others. It’s important to play to your content strengths. READ MORE

Fish looking at hook with lightbulb attached

If your business has a website, you face a monumental challenge. When a new customer visits your site, you have less than a minute to convince that customer to stay. Fifty-five percent of those visitors will leave less than 15 seconds after arriving. This puts the burden on your business to convince those customers to stick around.

“With attention spans seeming to get shorter every year, site design has to be more compelling than ever,” says Tomas Gorny, CEO of business communications provider Nextiva. “If you aren’t designing your websites to captivate potential customers, your competition probably is.” READ MORE

Call to Action vector

I have to admit I have never been very good at writing Calls To Action. Some people seem to have this preternatural skill, getting customers to click effortlessly. For me, it was always a major struggle. One that held me back for a long time, keeping my content from ever reaching the potential I knew it could.

Thankfully I have gotten over that hurdle. What pushed things in the other direction was learning about click triggers, and how they can improve your CTAs almost instantly. READ MORE

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