The smartphone explosion has created a number of ways for digital marketers to reach out to potential customers. And while email marketing was once an effective—and cutting-edge—way for marketers to deliver their messages, things are rapidly changing. The rapid shift of mobile users away from email to other communications platforms calls for digital marketers to […]

Technically, search engine optimization (SEO) is a means of optimizing your website’s ranking in just about any search engine. However, since Google is by far the most popular search engine in the US, most SEO agencies and gurus abide by Google’s standards of SEO best practices. Although the search engine giant is notoriously secretive about […]

Email marketing represents the chance for small businesses of all types to accomplish many goals, from a boost in conversion percentages and repeat customers, to the ability to generate qualified referrals and maximize sales opportunities. Email is a cost-effective, time-efficient way to expand your reach and grow your business – but without a thriving communications […]

Today’s article is a guest post from legal blogger Matt Faustman. While we still haven’t seen those flying cars that we were promised so many decades ago, the fact remains that many aspects of modern life continue to change in ways that seem downright futuristic. The same is true for the contemporary workplace, which looks much […]

Today’s article is a guest post from Gregory Ciotti of Help Scout.  As you well know, having lackluster customer service is a surefire way to get passed over by the demanding customer of today. The question then becomes, what actually makes customer service truly memorable? Each experience is different from the next, but there are some iron-clad […]

Today’s article is a guest post from social marketing writer Lori Davis. You sometimes hear opinions like “Businesses are cold” and “They don’t appreciate customers.” An unfortunate fact of life is that, by and large, this is true. When a popular brand shows appreciation to customers in some substantial way, it’s usually big news. However, […]

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