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It’s no secret that getting your small business noticed can be difficult without the right tools, especially when cash flow is limited, But it doesn’t have to be impossible. Whether you’re starting a new business from scratch or adding a fresh feature to an existing product, there are several effective ways you can gain free PR without compromising on quality. Here are some ideas:

Targeted communication

PR is all about building relationships. This doesn’t mean sending bulk emails and press releases to just about anyone you come across.

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Time and Money on Scales

When you first look into launching a blog, whether for personal or business pursuits, you’re immediately confronted with two types of blog hosting: free and paid.

On the surface, it seems like an obvious choice. Why wouldn’t you take the free option? However, when you really begin to study the differences between free and paid, a new reality begins to emerge.

Five reasons to pay for hosting 

There are times in life where free is good. Generally speaking, free food, free parking, and free admission are good things. But there are also times when the price you pay equals the quality of the product you receive. This is one of those times. Paid hosting yields a much higher return and there are five specific reasons why you should consider it:

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Place setting

Restaurants offer some unique challenges when it comes to marketing and advertising. Spending too much money on promotions can take away from your bottom line, and it’s a big investment to have a dedicated sales team to drive new revenue directly.

Content marketing presents a suitable alternative. It’s a relatively inexpensive strategy to pursue, it can grow your traffic exponentially over time, and it drives new visitors to your site while building your reputation. However, content marketing isn’t a magic solution, devoid of challenges for restaurants.

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home office hacks

After weeks of begging, you’ve convinced your boss to let you work from home. Remote working! It’s the dream, right? As a freelance writer and remote worker myself, I can tell you that the rumors are all true: working from home is the best. I can work while the laundry’s going. I can take the dog for a walk whenever he needs to go. I can pace around when I’m mulling over an idea or a turn of phrase without disturbing anyone. I can work whenever I feel most productive, whether that’s at 9:00 a.m. sharp, or at two in the morning when inspiration suddenly strikes out of the blue.

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Today we have an exciting guest post from Sarah Henderson about maintaining brand consistency throughout your online marketing efforts. 

The rise of digital marketing has made cultivating an effective brand image more important to businesses than ever before. Whether you are funneling content across social media outlets or participating in PPC advertising, online marketing puts you face to face with expansive pools of potential clients, making it essential to deliver a consistently positive impression. In order to tap into the full potential of your campaign, consider these five steps for ensuring your brand image is supported by your marketing, while your marketing supports your brand.

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