Today we have an exciting guest post from Sarah Henderson about maintaining brand consistency throughout your online marketing efforts. 

The rise of digital marketing has made cultivating an effective brand image more important to businesses than ever before. Whether you are funneling content across social media outlets or participating in PPC advertising, online marketing puts you face to face with expansive pools of potential clients, making it essential to deliver a consistently positive impression. In order to tap into the full potential of your campaign, consider these five steps for ensuring your brand image is supported by your marketing, while your marketing supports your brand.

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