UX design vector

We’ve talked about how web design is essential to building a better small business website, but the power behind web design is fueled by what you want your user to experience.

Allow us to introduce you to User Experience (UX) design.

UX combines usability (the extent to which a product can be used to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use) and the user’s emotions and perceptions to drive the success of a site. READ MORE

Unlock Productivity vector

You’ve failed at being in two places at once, growing that third hand, and having the memory of a full-grown elephant; but on the bright side, some productivity hacks exist that can help your small business thrive in its natural busy and stressful environment.

So take a deep breath, and count to eight to start using these eight productivity tips as soon as you can!

1. Complete your least desirable tasks first
There’s nothing quite like the sensation of crossing something off of your to-do list. But, the tasks that have been sitting on that list for days (cough, weeks) are the most satisfying to eliminate. Imagine if you made an effort to do those tasks FIRST, you will feel more productive instantly. READ MORE

Webs Local Listings

Search Engine Optimization (SEO) is a skill that many small business owners work hard to master. Not only do they want people to find their small business website, but they want potential customers to see their location, store hours, social media profiles, and any other web presence that will convince customers to do business with them instead of a competitor.

One of the best ways to reach SEO success with minimal effort is to perfect your business’ local listing. If you need some background, we have written a number of articles on this topic: READ MORE

Happy Tricks Cover Image

Happy Hump Day, Webs readers!

To help you get through the rest of the week, we thought we would pass on Mashable’s 15 magical tips to make you happy throughout your work day!

Bringing a few desk gadgets that you love to the office can do wonders for productivity. It is also just a nice stress reliever to reach for your computer mouse and accidentally grab the toy stuffed manatee you brought from home that reminds you of your kids.

You’ve made your desk feel like home, and sometimes it is hard to get away from it. Taking a walk is a good option to clear your mind if you reach a writer’s block or if you just want to work a little exercise into your day. Moving to a standing desk is also a good option if you don’t have ten minutes to spare. READ MORE

Web Design Vector

When starting to build your small business website, all of the pieces that go into properly executing your business online can be quite overwhelming.

From vision, to fonts, to imagery, we consulted our in-house web design expert, Justin, to bring you the five factors to focus on when designing your small business website:

1. Come with a GOAL in mind
It’s always a good idea to know what you want for your website before you start designing.

Is the goal of your site to sell something, generate leads, show off your portfolio, or just display your business hours? Once you establish this goal, you can start crafting the content of the site around it. If you’re an artist showing your work, focus on your art and include nice imagery. If you’re advertising a store front, have your contact information and hours of operation front and center. READ MORE

Work From Home Infographic Screenshot

We’ve talked about how to organize your home office, which gadgets to add to your desk to improve your work environment, and suggested tools for telecommuting for your employees. But, have you ever thought about why we continually focus on tips for working remotely?

It’s because it is improves morale for you and your employees!

From the office supplies specialist, NeedaOffice, we bring you an infographic that uncovers all of the benefits of working from home for not only the employee, but also the employer. Take a look at the stats we thought were most persuasive, and scroll down to the infographic for ALL of the reasons to consider remote employees. READ MORE

Content Marketing Institute SlideShow Box Office Success

Every day it seems that the amount of content available for consumption continues to grow. And while we love to give you tips on how to create better content and how to plan your content strategy for the upcoming year, we thought we’d also pass along this helpful ebook we found from Content Marketing Institute on the best ways to actually measure and see if all the content you are creating is working!

With cunning puns on movie lingo, here are the top three tips we took away from the Measuring Your Content Marketing Box Office Success SlideShare: READ MORE

4th of July Email Campaign

If you live in the United States, you know that this upcoming weekend is a very important holiday: Independence Day!

It’s the day that Americans celebrate their freedom, show their patriotism, and send many, many emails to your inbox to remind you how lucky you are to be an American.

In true marketing fashion, many of these emails are already landing in our inboxes, and are building excitement to buy and engage with several products and brands.

While it is easy to become immune to these marketing messages (since we know all the tricks already), we took the liberty (pun intended) of scouring our mailboxes to show the best of the best, and lessons you can learn from these emails. READ MORE

smallbusiness_employeeadvocacy

When we talk about social media we are often talking about connecting with your consumers to bring a genuine voice and a face to your brand.

But, did you know that you can also use social to strengthen relationships among your employees?

According to EveryoneSocial, when you engage in a social employee advocacy program 20% of employees are more likely to stay at their companies, 15% are more likely to feel connected to co-workers beyond their core teams, 20% are more likely to feel inspired, and 27% are more likely to feel optimistic about their companies’ futures. READ MORE

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