Today’s article is a guest post from Webs’ Search Marketing Specialist, Collin Tate.

Originally this post was going to be about my experiences with Zappos, how awesome they are and how businesses both large and small should aspire to completely own customer service the way that Zappos does. Instead, I’m going to chat about an unexpected hero, and how going above and beyond typical customer service creates bonds and develops customer loyalty.

If you’ve ever owned a computer, you know how frustrating it is when things stop working. There’s little worse than when you have an accidental drop, you get a virus, when hardware fails or kids or pets get their little hands or paws on your computer. If you’re like me, you first try to troubleshoot the issue alone. When that doesn’t work, you call a family member or friend who knows their way around computers, hoping that they can fix your problem, all the while praying that you don’t have to call tech support.

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Have you ever run a search in Google for your company’s name or a product and noticed that a competitor has usurped your number one spot? If you have, you’re not alone. Many companies have fallen from their cushy top spots only to be replaced by a copycat website who spells their name just differently enough to avoid a lawsuit or a website which uses keywords related to your business, but have no relation to their own. These types of competitive practices are downright dirty and can be frustrating to deal with.

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It’s that time again–no, not Peanut Butter Jelly Time. It’s SEO time!

I couldn’t in good conscience explain the basics of SEO, talk up the benefits of SEO, consider SEO Myth vs Reality and then leave you holding the bag, wondering what to do next. In this article, I aim to point out the single most important element on your website’s pages that can help you be found in and more visible to search engines.

Title Tags

You may be asking yourself “what in the world is a title tag?”

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The beginning articles in this series focused on SEO Basics and the Benefits of SEO. In the first article, I stated that for some, SEO has caused a lot of confusion and frustration. This confusion and frustration is the result of an overwhelming amount of misinformation and the perpetuation of outdated SEO practices.

As of writing this article, Google returns over 35,000,000 search engine results for the keyword search, SEO. With so much written about the subject, it can be hard to distinguish fact from fiction. So, today we’re going to do some SEO myth busting and finally lay to rest some of the most common myths circulating.

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Now that you’re familiar with the concept of SEO and what it does, it’s time to build upon that foundation. Part two of this series aims to show you just how critical SEO is to your online success by discussing its benefits.

If you didn’t get the opportunity to read the first post in this series, Search Engine Optimization 101, I highly recommend giving it a quick read. It will give you a very basic foundation for what people mean when they use the acronym SEO and why it’s important to your business.

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