We’re continuing our series on small business promotion. Today’s topic is Paid Search Advertising so we brought in the big guns, aka Asheley Dozier, our Acquisition Marketing Manager. Enjoy!
We’ve talked a lot on the blog about search engine optimization (SEO), but there is a whole other side to getting found in search engines: Paid search. Often referred to as SEM (search engine marketing), paid search advertising is made up of text ads or sponsored links that are found at the top and on the right side of a search engine results page. All search engines have paid search programs, but Google AdWords and Bing Ads are the most popular.