Earlier this month Sarah talked about how to name a business. After you’ve carved out a name for your business, you should think about defining more of your corporate identity. After all, it makes a lot of sense to have a holistic business identity that encompasses your business name, brand, logo, and design aesthetic. Your corporate identity should carry a consistent message across mediums – from digital to print and back again. A fundamental aspect of this business identity is its brand personality.
If the recent mishaps of politicians not registering their domain names are any indication, registering your domain name is crucial. So how do you find a domain name that best suits your business? In this post, I’ll answer some of your domain registration questions to assist in finding a domain that best matches your business, and sets you up for success in online marketing.
Why You Need to Register Your Domain Name
Quite simply, you need to register your domain name to avoid someone else buying it and damaging your brand or reputation. Take the most recent example of Carly Fiorina. She announced her plans to run for President, but failed to register her domain name. Someone bought carlyfiorina.org and decided to use it to show the world how many people she laid off at Hewlett Packard. News media picked up the story and amplified it to expose her domain name blunder to millions.
If you’ve gotten your website to the top of Google or other search engines, you’re likely focused on maintaining those rankings. With the arrival of Mobilegeddon, business owners are more nervous about keeping their Google rankings in place than ever. However, there’s no need to fret. Knowledge can eradicate fear. Follow these five tips, and you can rest easier knowing you’re doing everything in your power to maintain search rankings.
1. Monitor Search Results
First, you need to know if you’re in or out. Perform a site search by typing “site:” then your domain name into Google as shown in the example below:
Congratulations, you’ve decided to dive into the world of crowdfunding!
Before you take the plunge, consider creating a companion website to enhance your Kickstarter, Indiegogo, or other crowdfunding campaign. The following must-haves will ensure your project gets off to a great start with a home for telling your story to potential backers, journalists, and other interested parties.
1. Domain Name
If you don’t have a domain name, that’s the first place to start. The best option is to match your domain name to your company, product, or project. Create a memorable domain name by making sure it’s short, easy to spell, and complementary to your brand. A custom domain name will give your website a professional address that’s easier for customers and backers to remember. Plus, it will provide extra real estate for your project in search engines.
Building a website might be on the 2015 agenda for your business. If you’re like most business owners, you want to give your company as much exposure as possible. That’s why you decided to build a website in the first place, after all. The key to creating a successful web presence is making sure customers can find you. Search is the top way users find sites online.
We want to help you accomplish everything you set out to do this year. With that in mind, let us show you how to build a website that’s easy to discover in search engines.