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As a Webs user, you’ve probably experimented in the site builder with different images, different calls to action, or even different button colors  on your website.

How do you usually decide which option is best or appeals to your customers the most?

Do you do user testing, ask friends, or just go by your own gut feeling?  Wouldn’t it be great if there was a tool to help you discover what site designs and images resonate with your customers the most and then provide you with the testing data to provide it? READ MORE

influencers

 

Over the past few weeks, we’ve talked on the Pagemodo blog about how to build a social media brand that matches your business and how to optimize your social media strategy to gain the most followers, shares, likes, and ultimately the most customers.

Once you’ve built a strong foundation of followers on Facebook and Twitter, it’s time to take a look at who these people are:

  • Do they match your typical customer profile (Gender, Age, and Location)?
  • Or, do these social media followers look much different?

Wouldn’t it be great to know which of these followers are the most valuable or has the most influence over other prospect customers just like them?  Thanks to simple-to-use tools from Social Rank and Klout, you can! READ MORE

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Today’s post comes from Webs’ Lead Analyst, Alex Mitchell.

In the past year, you may have noticed that acquisitions by the Tech Giants have really picked up.  These acquisitions by Apple, Amazon, Google, Yahoo, and Facebook are usually made for several key reasons: Talent, Technology, and/or Customers.

Facebook’s monumental acquisition of mobile-messaging service WhatsApp for $19B several weeks ago was primarily to acquire WhatApp’s user population of over 450 million.  Even more incredible than this enormous user population is how rapidly the service has grown. READ MORE

money

Today’s post comes from Webs’ Lead Analyst, Alex Mitchell.

In today’s tech-enabled world, there are hundreds of startups and established companies trying to simplify the way businesses collect money Online and Offline from customers.

In the blog, we’ve talked about specific Online payment solutions and tools for business owners with something to sell, but we believe it’s time for a definitive top 5 list of the best Online and Offline payment solutions.

Before we dive in, it’s worth noting that solutions on this list may be better or worse options for your particular business based on your product, sales volume, or number of employees/locations. READ MORE

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Today’s post comes from resident startup enthusiast and Webs’ Lead Analyst, Alex Mitchell.

One of the hottest new trends for small businesses/startups is the use of Incubating or Accelerating organizations to supercharge growth by attracting significant media attention, connecting with experienced advisors, and obtaining funding from investors.

In the past, we’ve talked on the blog about important networks you can use to promote your small business from both an Offline and Online perspective. Before we dive in here, it may be worth giving those posts a quick read to understand how Incubators and Accelerators can fit into your overall networking strategy. READ MORE

Today’s post comes from Alex Mitchell, Webs’ lead analyst.

Sarah has posted a lot here on the Webs blog about the importance of branding your small business (Also see: Understanding Branding) so that your customers recognize what your company stands for and choose to return to it time and time again. However, one attribute of branding that many small business owners overlook is Personal Branding.

Like it or not, as a small business owner, your personal life has the potential to reflect positively or negatively on your business’s perception by potential customers. READ MORE

Today’s article comes from Alex Mitchell, our Lead Analyst, who somehow became the marketing team’s leading expert on Snapchat. 

Unless you’ve been ignoring mainstream media for the past 6 months or don’t have tweens living in your house, you probably have heard of Snapchat, the latest tech fad that has gained massive popularity in a very short time.

Snapchat allows users to send pictures to friends with the unique twist that they are only viewable for a short period of time (typically 1 — 10 seconds) before they disappear. READ MORE

How often do you wonder what your customers think of you?

You’ve probably thought: “If only I could read their minds, I could deliver the exact product or service they want, when they want it, at a price that makes them happy and makes me money!”  Unfortunately, this kind of psychic ability is usually reserved for TV, the movies, or Miss Cleo.

Instead of channeling your inner Mentalist, why not just ask your customers what they like or don’t like about you?

Step 1: Figure out what you want to learn from your customer
Perhaps you’ve noticed that a certain type of product or service you offer isn’t selling as well as it used to and you want to find out why. READ MORE

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