We are just a little over a week away from Halloween weekend, which means one thing: it’s time to talk about holiday marketing!
Not what you were expecting?
Google did a lot of research into some trends seen during the 2014 holiday season, and found that 48% of holiday shoppers did a majority of their shopping on or before Cyber Monday; and a quarter of shoppers asked did some shopping before Halloween.
Not surprisingly, 78% did that holiday shopping research online and 40% successfully purchased. We can only assume this percentage will grow this year. In which case, we urge you to prepare your website for the holiday rush!
So if you haven’t started thinking about your 2015 holiday marketing strategy, read more from Think With Google’s research, which we have simplified in the infographic below!
Which statistic surprises you the most?
Share with us in the comments.
About the Author: Deanna Zaucha is the Senior Content Marketing Specialist for Webs and Pagemodo, and also manages their social media presence. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog, Pagemodo Blog, and Twitter.