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Is your marketing campaign sufficiently visual? Images are at the core of modern marketing, but it’s important to grasp the full extent of visual marketing strategies now available, from traditional photography to the increasingly popular infographic. It’s no longer enough to stick to just one form of visual content.

Luckily, putting extra energy into your visual material will be worth your effort, since blogs featuring appropriate image content accrue 94% more views than those without such content. But, of course, some of these visuals are more powerful than others. It’s important to play to your content strengths.

Advancing Your Photo Content

Photo content is the most traditional of all your digital image options, but that means you have to do more with your photos to make them stand out. One option is to combine numerous photos into a viewing gallery, allowing your audience to page through digital images the way they would a traditional photo album. It also allows you to group similar photographs together.

No matter how you display your photos, make sure that all your images are high quality, well lit, and composed according to traditional rules. Just because these aren’t print photographs doesn’t mean you can skimp on quality. Rather, it’s even easier for viewers to spot flaws in digital photos than in physical ones.

Converting With Video

Static images are useful for engaging viewers, but if you’re looking to increase your conversion rates, what you really want is video. In particular, you want to make sure to place videos on your landing page, because sites with this layout see an 86% greater conversion rate than comparable sites without such video content.

What makes homepage video so powerful? In large part, the usefulness of videos comes from their ability to draw the audience in. By putting a video on the landing page, users are given a chance to get familiar with your message or product in an engaging way before moving further into the site. Because so many sites struggle to get readers to click through and move past the homepage, videos can provide the impetus needed to move visitors forward.

The Impact of Infographics

Infographics are one of the most popular forms of visual content today, in part because they offer a lot of content in an easily accessible form. Readers are more likely to engage with detailed content like statistics, charts, and industry facts if they’re presented in a visually engaging way. You can also embed links into your infographics or list the sources down at the bottom of your image.

It’s worth the effort to assemble all this content in one place because companies that use infographics reports higher profits that those that don’t organize their content this way. You can also squeeze other engaging material like questions, tips, and quotes into a comprehensive infographic.

Improving your company’s use of visualization strategies offers proven results to companies because they’re a way for businesses to offer themselves up to their audience first. By providing high value content, you show that you’re willing to invest in this relationship.

Extend that hand, and you’ll find that your customers will reach for it.

About the Author: Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

20 Responses

  1. Reply
    Melvin Foster
    Aug 07, 2016 - 11:14 AM

    Yes i agree with you i have recently started seo of ecommerce website and i start naming conventions using keywords when i indexed i saw that there is great result now my website is ranking on 32 keywords on first page. What i do is content optimization

  2. Reply
    chiranjit
    Aug 10, 2016 - 04:12 AM

    Being a new beginner to this platform …I find very difficult to make a worthy content!
    Thanks for sharing your effective tips…!

  3. Reply
    Manohar
    Aug 12, 2016 - 01:20 AM

    Great content marketing technology, it will useful to my seo

  4. Reply
    Jhon jaka
    Aug 12, 2016 - 01:37 AM

    Nice tips..

  5. Reply
    Emotive Earth
    Aug 16, 2016 - 02:55 AM

    i think it is very beneficial for new guest. Good one

  6. Reply
    Ramesh
    Aug 16, 2016 - 10:50 AM

    Really very thankful to you for sharing this valuable information.

    As an seo executive,it is very helpful to me in my career growth.

    keep on posting like this….,

  7. Reply
    Antigua
    Aug 21, 2016 - 04:26 AM

    It was really informative. Your site is extremely helpful.
    Thanks for sharing!

  8. Reply
    ????? ????
    Aug 22, 2016 - 01:01 AM

    hello thanks for share this strategy i hope it work on my bussiness

  9. Reply
    Suraj
    Aug 22, 2016 - 05:08 AM

    Great Tips, you are right that content with the visual appeal increase user engagement.

  10. Reply
    lithika
    Sep 06, 2016 - 04:52 AM

    Nice and informative article to increase effectiveness of content and there by increasing SEO Score

    • Reply
      Julie Chomiak
      Sep 16, 2016 - 03:46 PM

      Thank you!

  11. Reply
    MaxB
    Sep 09, 2016 - 05:18 AM

    Amazing Tips , all Hopefully this article is very helpful for all bloggers & online marketeers ” thanks webs team for this great article.

    MaxB

  12. Reply
    Ben Stiller
    Sep 09, 2016 - 12:36 PM

    Thanks Larry Alton for this insightful article. We all know that visual content has been growing exponentially in both importance and prevalence over the past few years. These requirements extend beyond just some good catalog photos and expertly produced videos. Businesses need to let their customers do some of the talking.

  13. Reply
    Melvin Foster
    Sep 10, 2016 - 05:38 AM

    Thanks for sharing such a useful tips and i will give a space in my seo strategies.

  14. Reply
    Taylor Minaj
    Sep 15, 2016 - 10:32 AM

    Thanks for sharing.. i hope it’ll gonna work on my bussiness

  15. Reply
    Ben Stiller
    Sep 20, 2016 - 06:45 PM

    Once Again i would like to say Great post..!

  16. Reply
    ???? ??????
    Sep 26, 2016 - 04:19 PM

    thank you for sharing this useful article .

  17. Reply
    parsaya
    Sep 28, 2016 - 01:57 AM

    very nice article specially the Converting With Video part

  18. Reply
    Cristina Silva
    Oct 17, 2016 - 04:50 AM

    Thanks for sharing this informative blog, This blog is very informative for everyone, keep it on.

  19. Reply
    Khushi Kandhari
    Nov 25, 2016 - 06:55 AM

    Very nice article.Really helpful for those who are in marketing.

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