Fish looking at hook with lightbulb attached

If your business has a website, you face a monumental challenge. When a new customer visits your site, you have less than a minute to convince that customer to stay. Fifty-five percent of those visitors will leave less than 15 seconds after arriving. This puts the burden on your business to convince those customers to stick around.

“With attention spans seeming to get shorter every year, site design has to be more compelling than ever,” says Tomas Gorny, CEO of business communications provider Nextiva. “If you aren’t designing your websites to captivate potential customers, your competition probably is.”

However, with so much competition, you may find it difficult to find ways to get customers to stay. There are a few standard things that can make a business stand out, but the true test will be to know your own customers and realize which of these things are most likely to engage your demographic. Here are a few things that might help you get started.

Make It Immediate

Experts recommend that site designers focus on evergreen content because a blog post that isn’t time-sensitive can satisfy readers for many years. However, timely content draws customers in, prompting them to read immediately. After analyzing the amount of time consumers spent on a page, web analytics firm Chartbeat found that the articles on a page that were most likely to get clicks were news items. For businesses, posting timely information relevant to their industry on the main page may be a way to convince customers to read, rather than click the back button.

Include Video

The shrinking attention span has been good news for video, which has become a central part of content marketing strategies in recent years. By posting at least one explainer video on your landing page, you may be able to keep a customer around to learn more about your business. For best results, keep it short and interesting to watch, limiting your content to only high-level details. Research shows most view videos for less than 30 seconds, so make those first 30 seconds count.

Make It Eye Pleasing

Obviously, the goal of any site is to make it as visually appealing as possible. However, in doing so, it’s important to know what scares customers away. If a visitor sees large blocks of small text with little white space, they immediately view it as a great deal of work to get to the information they need to see. Large, easy-to-read fonts with extra white space and images will get the best results.

Focus on Navigability

People who visit your site usually come looking for information. Either they’ve heard about your business or a search engine referred them based on keywords. Determine the most common search terms for your industry and make sure customers who enter those words can find the information they need within seconds of landing on your website. If not, they’ll likely go back to the referring page and click on the next result.

Be Strategic

Simply tossing content onto your site and hoping it works will lead to disappointing results. Instead, carefully strategize your layout and make sure everything you do conveys your brand messaging. This goes beyond the words on the page and includes the colors you use and the images you place. When a customer visits your site, that person should instantly get a feel for your brand based on the design of your page.

Use Tracking Tools

With so many analytics solutions on the market, businesses have access to information on everything customers are doing from the time they hit the landing page until the time they leave. Heatmap tools can show businesses activities like mouse movements, clicks, and how far down a page customers scroll. This information is vital for uncovering flaws in the design of your pages, helping you improve your strategy. You’ll also learn at what point customers leave your site, as well as any search terms they use to try to find the information they need.

A business’s website serves as a chance to give potential customers information. If done correctly, it could lead to increased sales and brand awareness. But a poorly designed site can send customers straight to a competitor’s site, where they may choose to purchase from them instead. By understanding what works and why it works, you can create a website that wins customers.

About the Author: Dan Steiner is a technology entrepreneur, author, and marketing consultant. He is currently serves as CEO of security firm Online Virus Repair Inc., while also running Avila Web Firm, a web design and internet marketing agency based out of San Luis Obispo, California. Additionally, he is as an active mentor and volunteer at startup events throughout region. Get more from Dan on Twitter, LinkedIn, and Google+.

27 Responses

  1. Reply
    acton
    Jul 15, 2016 - 04:53 AM

    That’s a great way of explanation. Experience matters a lot and that’s revealing here.
    Thanks for the great post.

  2. Reply
    Latlon Technologies
    Jul 15, 2016 - 08:29 AM

    A awesome article. its very clear to understand. We can also add tag modifiers to make the reading interesting to the visitors, you can add this point too. Thanks for sharing such an useful article.

  3. Reply
    Pyare
    Jul 18, 2016 - 08:15 AM

    Being a newbie into this platform i hardly know how to attract my visitors to my website, but your tips may help me out in the future….!
    Thanks for sharing…!

    • Reply
      Julie Chomiak
      Jul 18, 2016 - 11:50 AM

      You’re welcome!

  4. Reply
    Jack Adams
    Jul 19, 2016 - 04:18 AM

    I also had problem of getting customers to my website. Later i realized that my website is having many flaws and its not designed properly. Website design play an important role in attracting customers to the site, hence I took help of Black Bear design, Atlanta based Web Designing company. These guys did a great job in revamping my website. Now I’m getting more business than what i used to get earlier.
    It really helped me. I found it worth Sharing.

    For more, visit https://www.blackbeardesign.com/

    Hope it is of some help.

  5. Reply
    satish
    Jul 20, 2016 - 03:09 AM

    Beautiful article i love this article thank you for sharing..

  6. Reply
    royal
    Jul 20, 2016 - 03:19 AM

    Nice post.Thanks for sharing.

  7. Reply
    Chahat Bajwa
    Jul 20, 2016 - 11:14 PM

    I am a newbie in this field and after reading your article I got some of the tips into my mind. Thanks for such good post. Your way of explaining with the tips is awesome. Hope to hear from you soon.

  8. Reply
    Dass
    Jul 22, 2016 - 08:27 AM

    Hi, Julie
    Nice post indeed and please never stop writing because your article motivates us. I love to read your articles.
    Thanks again for sharing.

    • Reply
      Julie Chomiak
      Jul 22, 2016 - 11:12 AM

      Hi Dass,

      Thank you so much! It’s wonderful to hear that you find these articles useful!

  9. Reply
    Ujjwal Joshi
    Aug 07, 2016 - 04:03 AM

    I think the article is quite informative. I liked ‘Make It Eye Pleasing and Focus on Navigability’ the best ones. You should write more.

  10. Reply
    Eitchi Sato
    Aug 14, 2016 - 01:55 AM

    Thanks for the great content. Some of the major tips are provided here for new bloggers which will be very beneficial for them. Thanks for such a nice post.

  11. Reply
    car cover
    Aug 23, 2016 - 08:35 AM

    You have provided great information thanks.you have great marketing strategy

  12. Reply
    car cover
    Aug 23, 2016 - 08:39 AM

    great information.social media is best way for getting traffic

  13. Reply
    nelson licon
    Aug 23, 2016 - 08:41 AM

    I liked ‘Make It Eye Pleasing and Focus on Navigability’ the best ones. You should write more.

  14. Reply
    ??????
    Aug 27, 2016 - 09:46 PM

    Good post! Keep up the good work!

  15. Reply
    Shweta Sharma
    Aug 29, 2016 - 12:11 PM

    Social Media is the main way for driving highest traffic to your website. Nice article and helpful also. Thanks for sharing.

  16. Reply
    Anamika
    Aug 31, 2016 - 06:15 AM

    Awesome article for website visitors

  17. Reply
    Charlie
    Aug 31, 2016 - 12:02 PM

    Social media is a very popular way to increase your website traffic. I like your article and definitely, recommend it to everyone. Thanks for the article.

  18. Reply
    Taylor Minaj
    Sep 14, 2016 - 02:40 PM

    Outstanding post! Thanks for sharing your great experience through this effective and helpful tips.

  19. Reply
    Rajan
    Oct 01, 2016 - 11:47 AM

    You have a great marketing strategy. Great article and very helpful. Explanation is just awesome. Thanks for sharing this with us.

  20. Reply
    Aarti
    Oct 05, 2016 - 12:33 AM

    Great post..
    I am new to this field and this will help me a lot. I will follow all the steps. You explained all the steps very well.
    Thanks for posting this article.

  21. Reply
    Adam
    Oct 19, 2016 - 05:43 AM

    I think it is a great reminder for all business website owners great job (Y)

  22. Reply
    Cara
    Nov 04, 2016 - 01:52 AM

    Very Catchy yet helpful tips to get good amount of staying visitor. I’ve applied some of your suggestions to my blog & believe me it gone well. I am getting now 10% growth to my existing visitors. I am sure in coming time it will be gone high like sky…Thanks for these awesome tips.

  23. Reply
    Disha
    Nov 15, 2016 - 03:04 AM

    Thank you! for this exciting & useful post, we might post you as one of our favorite resources on our site! Keep up the great work!

  24. Reply
    gunjan roy
    Nov 16, 2016 - 02:28 AM

    very helpful topic and i also bookmark this post

  25. Reply
    Taysir
    Nov 29, 2016 - 08:08 AM

    Nice tips , Thank you sharing.

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